Behavioral Science Copywriter (Contract)

📌 Core Information 🔹 Job Title: Behavioral Science Copywriter (Contract) 🔹 Company: Whisk (Samsung Food) 🔹 Location: Remote (Global) 🔹 Job Type: Contract 🔹 Category: Marketing & Communications 🔹 Date Posted: May 29, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Translating behavioral science principles into persuasive digital messaging - Collaborating with cross-functional teams to ensure messaging consistency - Writing copy tailored to defined user personas and behavioral tactics - Supporting the creation of a reusable behavioral messaging playbook ASSUMPTION: This role requires a strong understanding of behavioral science and digital messaging, as well as experience working in cross-functional teams across global time zones. 📋 Key Responsibilities ✅ Translate behavioral science principles into actionable messaging strategies tailored to defined user personas ✅ Write and adapt copy for various digital touchpoints based on user personas and behavioral tactics ✅ Clearly define and explain behavioral tactics used in messaging to cross-functional teams ✅ Collaborate with UX, product, and content teams to ensure messaging consistency and clarity ✅ Interpret different message versions to improve engagement and refine behavioral tactics per user persona ✅ Incorporate accessibility, readability, localization constraints, and platform specifications into all messaging ✅ Support the creation of a reusable behavioral messaging playbook or strategy guide ASSUMPTION: This role involves a significant amount of writing and requires strong communication skills to explain behavioral tactics to stakeholders from non-behavioral backgrounds. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, Psychology, or a related field (or equivalent experience) Experience: - 3+ years of applied copywriting experience, including at least 1.5 years focused on behavioral science or user-needs based copywriting - Experience writing copy for digital interfaces or software apps, with an understanding of digital constraints - Experience working in cross-functional teams across global time zones Required Skills: - Strong knowledge of behavioral science principles and their application to digital messaging - Excellent writing and communication skills - Ability to write multiple versions of the same message adapted for different user personas - Proficiency in using collaboration tools such as Slack, Google Sheets, and Notion Preferred Skills: - Experience contributing to or managing a content management system - Experience creating or designing a behavioral messaging toolkit - Familiarity with A/B testing, copy performance analysis, and messaging optimization - Background in behavioral economics, psychology, or human-computer interaction ASSUMPTION: While a background in behavioral economics, psychology, or human-computer interaction is not required, it would be beneficial for understanding the underlying principles of behavioral science. 💰 Compensation & Benefits Salary Range: $50 - $80 per hour (USD) (Based on industry standards for mid-level copywriters with specialized behavioral science experience) Benefits: - Remote work with flexible hours - Collaboration with a globally distributed team - Opportunity to work with a well-established company in the food technology industry Working Hours: Flexible, with a small amount of synchronous work/virtual meeting attendance required ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level copywriters with specialized behavioral science experience. The actual salary may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Technology, Information, and Internet Company Size: 51-200 employees Founded: 2012 (as Whisk, acquired by Samsung in 2019) Company Description: - Samsung Food powers the creation, discovery, personalization, and monetization of food content online, in-store, and at home - Partners with the world's largest retailers, publishers, CPG brands, and health companies to help them connect with their consumers and drive product purchases - Certified as a Most Loved Workplace® and has a 4.8 star rating on both the iOS and Android store Company Specialties: - Online shopping - Food technology - Advertising - Shopping list app - AI and cognitive food technology - Recipe recommendations Company Website: samsungfood.com ASSUMPTION: Samsung Food is a well-established company in the food technology industry with a strong focus on user experience and behavioral science. 📊 Role Analysis Career Level: Mid-Level (2-5 years) Reporting Structure: This role will work closely with UX, product, and content teams, but the reporting structure is not specified in the job description. Work Arrangement: Remote, with a small amount of synchronous work/virtual meeting attendance required Growth Opportunities: - Potential for long-term contract renewal or full-time employment - Opportunity to work on a wide range of projects and collaborate with various teams - Exposure to a global market and diverse user base ASSUMPTION: While the job description does not mention specific growth opportunities, working with a well-established company in the food technology industry can provide numerous opportunities for professional development. 🌍 Location & Work Environment Office Type: Remote (Global) Office Location(s): N/A (Remote work) Geographic Context: - Samsung Food is a remote-first, globally distributed team with employees based across the Americas, Europe, Africa, Asia, and everywhere in between - The company has been fully distributed since 2016 and pioneered many of the practices which are commonplace in remote workplaces today Work Schedule: Flexible, with a small amount of synchronous work/virtual meeting attendance required ASSUMPTION: The remote work environment at Samsung Food is well-established and provides a high degree of flexibility for employees. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link 2. Complete a writing test or assignment to assess your skills 3. Participate in one or more interviews with members of the UX, product, and content teams 4. Final decision and offer Key Assessment Areas: - Writing and communication skills - Understanding of behavioral science principles and their application to digital messaging - Ability to work in a cross-functional team and collaborate with various stakeholders - Cultural fit with the company's remote work environment and values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Include your hourly rate (in USD) in your application - Be prepared to discuss your understanding of behavioral science principles and how you have applied them in previous roles ATS Keywords: Behavioral Science, Copywriting, Digital Messaging, User Personas, UX Collaboration, Content Strategy, Accessibility, Readability, Localization, A/B Testing, Messaging Optimization, Behavioral Economics, Psychology, Human-Computer Interaction, Cross-Functional Teamwork ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to highlight your relevant experience and skills. 🛠️ Tools & Technologies - Slack - Google Sheets - Notion - Collaboration tools for virtual meetings (not specified) ASSUMPTION: The specific tools and technologies used by Samsung Food may vary, but the company is likely to use industry-standard collaboration and communication platforms. 👔 Cultural Fit Considerations Company Values: - User-centric - Collaborative - Innovative - Data-driven - Remote-friendly Work Style: - Flexible and autonomous - Results-driven - Collaborative and cross-functional - Data-informed decision making - Open and transparent communication Self-Assessment Questions: 1. How do you stay organized and manage your time when working remotely? 2. Can you provide an example of a time when you had to explain a complex behavioral concept to a non-expert audience? 3. How do you approach writing copy for different user personas, and how do you ensure that your messaging is tailored to their specific needs and behaviors? ASSUMPTION: Samsung Food values employees who are self-motivated, organized, and able to work independently in a remote environment. Strong communication and collaboration skills are essential for success in this role. ⚠️ Potential Challenges 1. The remote work environment may require self-discipline and time management skills to stay productive and focused 2. Working with a globally distributed team may present challenges in coordinating schedules and communicating across time zones 3. The role may require working with a wide range of stakeholders, each with their own priorities and expectations, which can be challenging to manage 4. The company is a subsidiary of Samsung, which may present unique cultural and organizational challenges ASSUMPTION: While Samsung Food is a well-established company with a strong remote work culture, there may still be challenges associated with working in a globally distributed team and navigating the unique dynamics of a corporate subsidiary. 📈 Similar Roles Comparison 1. This role is similar to a Behavioral Science Content Strategist or UX Writer, but with a focus on copywriting for digital interfaces and software apps 2. Unlike some other copywriting roles, this position requires a strong understanding of behavioral science principles and their application to digital messaging 3. The remote work arrangement and global distribution of the team provide unique opportunities for collaboration and exposure to diverse perspectives ASSUMPTION: This role is unique in its focus on behavioral science and digital messaging, but it shares similarities with other content strategy and copywriting positions. 📝 Sample Projects 1. Developing a messaging framework for a new user onboarding experience that leverages behavioral science principles to encourage user engagement and retention 2. Creating a reusable playbook or message strategy guide that outlines best practices for behavioral messaging across the Samsung Food platform 3. Collaborating with the UX team to refine and optimize the messaging for a new feature or product, based on user testing and feedback ASSUMPTION: The specific projects that the Behavioral Science Copywriter will work on are likely to vary, but they will all involve translating behavioral science principles into persuasive digital messaging and collaborating with cross-functional teams to ensure messaging consistency and clarity. ❓ Key Questions to Ask During Interview 1. Can you describe the team structure and how this role fits into the broader organization? 2. How does Samsung Food approach user research and data analysis to inform messaging and content strategy? 3. What are the most pressing challenges facing the company, and how does this role contribute to addressing them? 4. How does Samsung Food support the professional development and growth of its employees? 5. What is the company's approach to work-life balance, and how does it support employees working remotely? ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the company's culture, values, and priorities, as well as the specific expectations and requirements of the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://whisk.bamboohr.com/careers/126 2. Tailor your resume and cover letter to highlight your relevant experience and skills 3. Include your hourly rate (in USD) in your application 4. Prepare for a writing test or assignment to assess your skills 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.