📌 Core Information
🔹 Job Title: Media Buyer
🔹 Company: Best Practice Media
🔹 Location: South Africa (Remote)
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and optimizing paid media campaigns across Meta platforms
- Creating tailored campaign strategies to meet client goals, focusing on customer acquisition and revenue
- Monitoring performance and providing clear insights and recommendations
- Running A/B tests and experimenting with new strategies to drive results
- Staying updated on Meta platform changes and industry trends
- Working closely with creatives, content teams, and analysts to align efforts
- Providing regular client updates and performance reports
ASSUMPTION: This role requires a proactive self-starter who can work independently and take full ownership of their work. The ideal candidate will be detail-oriented, comfortable managing multiple projects, and have a strong understanding of Meta ad trends.
📋 Key Responsibilities
✅ Develop, implement, and optimize paid media campaigns across Meta platforms
✅ Create campaign strategies tailored to client goals, focusing on customer acquisition and revenue
✅ Monitor performance and provide clear insights and recommendations
✅ Run A/B tests and experiment with new strategies to drive results
✅ Stay updated on Meta platform changes and industry trends
✅ Work closely with creatives, content teams, and analysts to align efforts
✅ Provide regular client updates and performance reports
ASSUMPTION: This role requires a strong understanding of Meta ads and the ability to create and optimize campaigns from strategy briefs. The ideal candidate will be proactive, ask smart questions, and genuinely care about doing great work for clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience running Meta (Facebook/Instagram) ad campaigns and working with Ecommerce brands
Required Skills:
- Expertise in Meta ads
- Campaign optimization and strategy development
- Data analysis and interpretation
- Strong communication and client management skills
- Ability to work in a fast-paced environment and manage multiple projects
- Reliable internet connection
Preferred Skills:
- Experience working directly with clients or across agency departments
- Familiarity with remote agency tools like Slack and ClickUp
ASSUMPTION: Candidates with prior experience in a remote agency setup and a strong understanding of Ecommerce brands will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: $3,000 - $4,500 per month (Gross, independent contractor)
Benefits:
- Unlimited Paid Time Off (after the first 90 days)
Working Hours: Full-time, with 2-3 hours of overlap with EST, ideally between 8am to 10am EST
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Media Buyer role with 2-5 years of experience. The actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing Agency specializing in Ecommerce brands
Company Size: Small (11-50 employees)
Founded: 2016
Company Description:
- Best Practice Media is a U.S.-based digital marketing agency focused on helping Ecommerce brands grow through smart, data-driven advertising on Meta platforms
- The company takes pride in producing top-quality work without corporate fluff and fosters a collaborative, focused environment
- They celebrate wins, big or small, and value open communication and hard work
Company Specialties:
- Paid Media Campaigns
- Ecommerce Marketing
- Meta Ads (Facebook, Instagram)
Company Website: http://jobrack.eu
ASSUMPTION: Best Practice Media is a growing agency that values expertise and results-driven individuals. They offer a dynamic work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Hiring Manager and works closely with creatives, content teams, and analysts
Work Arrangement: Fully Remote, with 2-3 hours of overlap with EST
Growth Opportunities:
- Expanding client portfolio and taking on more responsibilities
- Developing expertise in additional advertising platforms
- Potential career progression into a senior or management role
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work with a diverse range of Ecommerce clients.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): South Africa (Remote)
Geographic Context:
- South Africa has a diverse and growing Ecommerce market, with a strong focus on digital marketing
- The remote work environment allows for flexibility and a better work-life balance
- The time zone difference with the U.S. may require some adjustments to working hours
Work Schedule: Full-time, with 2-3 hours of overlap with EST, ideally between 8am to 10am EST
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse range of clients from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Meta ad expertise and campaign strategy development
- Data analysis and interpretation skills
- Communication and client management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with Meta ads and Ecommerce brands
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful Meta ad campaigns you've managed and the results you achieved
- Be ready to discuss your approach to A/B testing and campaign optimization
ATS Keywords: Meta Ads, Campaign Optimization, Data Analysis, Ecommerce, A/B Testing, Client Communication, Strategic Thinking, Detail-Oriented
ASSUMPTION: The application process for this role may involve a technical assessment or case study to evaluate the candidate's Meta ad expertise and campaign strategy development skills.
🛠️ Tools & Technologies
- Meta Ads Manager
- Facebook Ads API (optional)
- Google Analytics
- Slack (for communication)
- ClickUp (for project management)
ASSUMPTION: Familiarity with Meta Ads Manager and Google Analytics is essential for this role. Experience with Facebook Ads API and other project management tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Open communication and collaboration
- Celebrating wins, big or small
Work Style:
- Proactive and self-motivated
- Detail-oriented and organized
- Strong communication and client management skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking full ownership of your work?
- Do you have a strong understanding of Meta ad trends and a passion for optimizing campaigns?
ASSUMPTION: Candidates who are proactive, detail-oriented, and passionate about Meta ads will be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously
- Keeping up with Meta platform changes and industry trends
- Working in a remote environment with a diverse range of clients
- Adjusting to the time zone difference with the U.S.
ASSUMPTION: The ideal candidate will be comfortable managing multiple projects, working independently, and adapting to a remote work environment.
📈 Similar Roles Comparison
- This role is similar to a Media Buyer or Paid Media Specialist position, but may require more independence and ownership of campaigns
- Industry-specific context: Ecommerce brands may have unique marketing challenges and opportunities compared to other industries
- Career path comparison: This role can lead to senior or management positions within the company or related fields
ASSUMPTION: Candidates should research similar roles and consider their career goals when applying for this position.
📝 Sample Projects
- Developing and optimizing a Meta ad campaign for an Ecommerce client, with a focus on customer acquisition and revenue
- Running A/B tests to improve campaign performance and driving results
- Creating regular client updates and performance reports
ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and provide examples of their work.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does the company foster open communication and collaboration among team members?
- What are the most challenging aspects of working with Ecommerce clients?
- How does the company celebrate wins and recognize employee achievements?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Meta ads and Ecommerce brands
- Prepare examples of successful Meta ad campaigns you've managed and the results you achieved
- Be ready to discuss your approach to A/B testing and campaign optimization during the interview
- Follow up with the Hiring Manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
