Beverage Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Beverage Digital Marketing Specialist

🔹 Company: Electrolux Professional Group

🔹 Location: Spilamberto, Italy

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital marketing efforts to promote beverage products
• Enhancing brand visibility and engaging with the target audience
• Creating engaging content that resonates with the beverage industry enthusiasts
• Collaborating with cross-functional teams to ensure consistent brand messaging

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a genuine passion for the beverage industry to create compelling content that resonates with the target audience.

📋 Key Responsibilities

✅ Develop and execute digital marketing strategies to promote beverage products

✅ Create engaging content (e.g., social media posts, blog articles, email campaigns) that highlights product features and benefits

✅ Monitor and analyze digital marketing performance using tools like Google Analytics

✅ Collaborate with cross-functional teams to ensure consistent brand messaging across all channels

✅ Stay up-to-date with industry trends and adapt strategies accordingly

ASSUMPTION: This role requires strong analytical skills to monitor and optimize digital marketing performance, as well as excellent communication skills to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on the beverage industry

Required Skills:

• Proven experience in digital marketing, with a strong focus on content creation
• Excellent written and verbal communication skills in English
• Strong analytical skills and proficiency in Google Analytics
• Familiarity with social media platforms and marketing tools (e.g., Hootsuite, Buffer, Mailchimp)
• Passion for the beverage industry and a creative mindset

Preferred Skills:

• Fluency in additional languages (Italian, Spanish, or French)
• Experience with SEO and SEM strategies
• Knowledge of Adobe Creative Suite or similar design tools

ASSUMPTION: While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on market research for similar roles in Italy)

Benefits:

• Health insurance
• Pension plan
• Employee discounts on Electrolux Professional Group products
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional flexibility for event attendance or project deadlines

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Italy. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Electrolux Professional Group operates in the machinery manufacturing industry, specializing in professional food, beverage, and laundry solutions.

Company Size: With 1,001-5,000 employees, Electrolux Professional Group offers a mid-sized company environment with opportunities for collaboration and growth.

Founded: Electrolux Professional Group was founded in 1919, with a rich history in the professional equipment industry.

Company Description:

• One of the world’s leading providers of professional food, beverage, and laundry solutions
• Operates in 110 countries with a global sales of SEK 12 billion (in 2023)
• Committed to reducing CO2 emissions by 70% and becoming climate neutral in industrial operations by 2030

Company Specialties:

• Professional Laundry Solutions
• Professional Food Service equipment
• Commercial kitchen equipment
• Professional Beverage solutions

Company Website: Electrolux Professional Group

ASSUMPTION: Electrolux Professional Group's commitment to sustainability and innovation makes it an attractive employer for candidates seeking a forward-thinking work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing and a passion for the beverage industry.

Reporting Structure: The Beverage Digital Marketing Specialist will report directly to the Marketing Manager.

Work Arrangement: This role is on-site, with occasional flexibility for event attendance or project deadlines.

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized positions within the beverage division
• Opportunities to work on international projects and gain global marketing experience
• Professional development opportunities through training and workshops

ASSUMPTION: With Electrolux Professional Group's global presence and commitment to innovation, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Electrolux Professional Group office in Spilamberto, Italy, is a modern, collaborative workspace with a focus on sustainability and innovation.

Office Location(s): Via Panaro, 2, Spilamberto, IT

Geographic Context:

• Spilamberto is a small town in the Emilia-Romagna region of Italy, known for its agricultural heritage and proximity to major cities like Bologna and Modena
• The office is conveniently located near major transportation links, making it easily accessible from nearby cities
• The region is famous for its food and wine culture, providing ample opportunities for networking and social events

Work Schedule: The work schedule is typically Monday to Friday, with occasional flexibility for event attendance or project deadlines. The office operates on a hybrid work arrangement, with employees expected to be on-site for team meetings and collaboration sessions.

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, fostering a productive and flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a member of the marketing team
• Final interview with the Marketing Director

Key Assessment Areas:

• Digital marketing skills and experience
• Creativity and content creation abilities
• Passion for the beverage industry and understanding of the target audience
• Analytical skills and data-driven mindset
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience in the beverage industry
• Include relevant examples of your content creation work and digital marketing campaigns
• Demonstrate your understanding of the Electrolux Professional Group brand and its commitment to sustainability

ATS Keywords: Digital Marketing, Content Creation, Beverage Industry, Brand Visibility, Engagement, Google Analytics, Marketing Campaigns, Social Media, Email Marketing

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's digital marketing skills, creativity, and passion for the beverage industry.

🛠️ Tools & Technologies

• Google Analytics
• Hootsuite or Buffer (social media management tools)
• Mailchimp (email marketing platform)
• Adobe Creative Suite (design tools)
• Microsoft Office Suite (word processing and presentation tools)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in digital marketing. Familiarity with these tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Build Trust
• Be Bold
• Act Sustainably

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you have a strong passion for the beverage industry and a creative mindset?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you share Electrolux Professional Group's commitment to sustainability and innovation?

ASSUMPTION: Electrolux Professional Group's company culture is built on four guiding principles, which are essential for a good cultural fit in this role. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of digital marketing and the ever-evolving beverage industry
• Balancing multiple marketing channels and campaigns simultaneously
• Adapting to a hybrid work arrangement, which may require more self-motivation and time management skills
• Working in a mid-sized company environment, which may have different dynamics and expectations compared to larger or smaller organizations

ASSUMPTION: While this role presents several exciting opportunities, candidates should be prepared to face potential challenges related to the fast-paced nature of digital marketing, the need to balance multiple campaigns, and the dynamics of a mid-sized company environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position has a stronger focus on the beverage industry and content creation
• In the beverage industry specifically, this role is unique in its focus on digital marketing and brand visibility for professional beverage solutions
• Career-wise, this role offers opportunities for growth into senior marketing roles or specialized positions within the beverage division

ASSUMPTION: When comparing this role to similar positions, candidates should consider the unique focus on the beverage industry and content creation, as well as the potential for career growth within Electrolux Professional Group.

📝 Sample Projects

• Developing a social media campaign to promote a new line of professional beverage equipment
• Creating an email marketing series to educate customers on the benefits of using Electrolux Professional Group's beverage solutions
• Analyzing digital marketing performance data to identify trends and optimize campaigns

ASSUMPTION: Sample projects for this role should focus on digital marketing strategies, content creation, and data analysis, with a specific emphasis on the beverage industry and Electrolux Professional Group's products.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and product development?
• What opportunities are there for professional development and growth within the marketing department?
• How does Electrolux Professional Group support work-life balance for its employees?
• What is the company's long-term vision for the beverage division, and how does this role contribute to that vision?

ASSUMPTION: During the interview process, candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Electrolux Professional Group careers portal
• Tailor your resume and cover letter to highlight your digital marketing skills and experience in the beverage industry
• Prepare examples of your content creation work and digital marketing campaigns to discuss during the interview
• Research Electrolux Professional Group's commitment to sustainability and innovation, and be prepared to discuss how your values align with the company's
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.