Biddable Campaign Specialist
GroupM Nexus
Full-time
On-site
Serbia
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Biddable Campaign Specialist
🔹 Company: GroupM Nexus
🔹 Location: Belgrade, Serbia
🔹 Job Type: Permanent (Full Time)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 14, 2025
🚀 Job Overview
Key aspects of this role include:
1. Campaign Lifecycle Management: Plan, implement, and optimize online biddable media campaigns from start to finish.
2. Client Focus: Work closely with clients to understand their needs and ensure their expectations are met.
3. Data-Driven Decisions: Use data and analytics to inform campaign strategies and optimize performance.
4. Collaboration: Collaborate with internal teams and external partners to develop and execute integrated campaigns.
5. Continuous Learning: Stay up-to-date with industry trends and new tools to enhance campaign performance.
*ASSUMPTION:* This role requires a strong understanding of the digital media landscape, excellent communication skills, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Campaign Planning & Execution (40%)
- Develop and implement digital biddable media campaigns across various platforms (Paid Social, Video, Display).
- Collaborate with client account teams to understand campaign objectives and translate them into effective media strategies.
- Manage campaign timelines, budgets, and resources to ensure efficient and timely delivery.
*ASSUMPTION:* Success in this area is measured by achieving campaign KPIs and client satisfaction with digital implementations.
✅ Campaign Optimization & Monitoring (30%)
- Continuously monitor campaign performance using analytics tools and reporting dashboards.
- Analyze campaign data to identify trends, optimize performance, and maximize ROI.
- Collaborate with data teams to develop advanced analytics and reporting solutions.
*ASSUMPTION:* Proficiency in Excel and data analysis tools is essential for success in this role.
✅ Client Management & Communication (20%)
- Serve as the primary point of contact for clients, providing regular updates on campaign status and addressing any concerns.
- Collaborate with internal teams to ensure client expectations are met and exceeded.
- Attend client and agency meetings to present campaign strategies, tactics, and performance reports.
*ASSUMPTION:* Excellent verbal and written communication skills are crucial for success in this role.
✅ New Business & Strategy Development (10%)
- Participate in new business projects, contributing to pitch development and client presentations.
- Assist in annual strategy preparation, providing insights from campaign data and industry trends.
- Stay informed about market developments and emerging technologies to inform GroupM Nexus' service offerings.
*ASSUMPTION:* Strong analytical skills and a strategic mindset are valuable for success in this area.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
Experience:
- A minimum of 2 years of experience in digital campaign management, with a focus on biddable media.
- Proven track record of achieving campaign KPIs and client satisfaction.
Required Skills:
- Proficiency in Microsoft Office Suite, with a strong focus on Excel.
- Excellent communication and organizational skills.
- Strong analytical skills and data-driven mindset.
- Proficiency in English (minimum B2 level).
- Basic understanding of media quality and verification platforms (e.g., IAS, DoubleVerify).
Preferred Skills:
- Experience with media quality and verification platforms.
- Familiarity with advertising technology platforms (e.g., Google Ads, DV360, Meta Ads Manager).
- Knowledge of programmatic advertising and data-driven attribution models.
*ASSUMPTION:* Candidates with a background in digital marketing agencies or in-house marketing teams are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (gross), depending on experience and qualifications.
Benefits:
- Competitive health insurance and pension plan.
- Generous vacation policy (25 days per year, plus public holidays).
- Flexible working hours and remote work options.
- Employee development opportunities, including training and career growth plans.
- A dynamic and collaborative work environment with a strong focus on teamwork and innovation.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and GroupM Nexus' internal compensation structure.
📌 Applicant Insights
Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Enterprise)
Founded: 1977 (as WPP's media investment group)
Company Description: GroupM is WPP’s media investment group and the world’s leading media investment company, responsible for more than $60 billion in annual media investment. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Company Specialties:
- Media strategy and planning
- Media buying and execution
- Data management and analytics
- New media and digital transformation
- Advertising technology and programmatic
- Performance marketing and content production
- Omnichannel marketing and branded entertainment
- Responsible investment and brand safety
Company Website: [GroupM Worldwide](http://www.groupm.com/?utm_source=linkedin)
Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve and grow.
- Collaboration: We work together, sharing knowledge and supporting each other's success.
- Integrity: We act with honesty and transparency in all our interactions.
- Excellence: We strive for the highest standards in our work and in our relationships with clients and partners.
Work Style:
- Dynamic: We operate in a fast-paced, ever-changing media landscape and adapt quickly to new challenges and opportunities.
- Data-Driven: We use data and analytics to inform our decisions and optimize our performance.
- Client-Focused: We prioritize our clients' needs and work tirelessly to exceed their expectations.
- Inclusive: We foster a diverse and inclusive work environment where everyone can contribute and grow.
Self-Assessment Questions:
1. How do you stay up-to-date with industry trends and new tools in the digital media landscape?
2. Can you provide an example of a time when you had to adapt quickly to a significant change in a campaign or project?
3. How do you approach data analysis and interpretation to drive informed decision-making?
4. Describe your experience working with clients from different industries and backgrounds. How do you tailor your communication style to meet their unique needs?
5. How do you balance the need for innovation and continuous improvement with the need for consistent, high-quality campaign delivery?
⚠️ Potential Challenges
1. Campaign Complexity: Managing multiple campaigns simultaneously can be challenging, requiring strong organizational skills and attention to detail.
2. Data Overload: The volume of data and analytics can be overwhelming at times, necessitating strong data management skills and efficient use of tools.
3. Client Expectations: Clients may have varying and sometimes unrealistic expectations, requiring excellent communication skills and the ability to manage client relationships effectively.
4. Market Fluctuations: The digital media landscape is constantly evolving, presenting both opportunities and challenges that require continuous learning and adaptation.
📈 Similar Roles Comparison
1. Biddable Media Specialist: This role focuses primarily on the execution and optimization of biddable media campaigns, with less emphasis on campaign planning and strategy development.
2. Media Planner/Buyer: This role involves more strategic planning and less hands-on campaign management, with a broader scope across traditional and digital media channels.
3. Digital Marketing Manager: This role oversees the overall digital marketing strategy for a brand or organization, encompassing SEO, content marketing, social media, and email marketing, in addition to paid media.
📝 Sample Projects
1. Campaign Optimization: Develop and implement a data-driven strategy to improve the performance of an underperforming campaign, resulting in a 20% increase in ROI.
2. Client Acquisition: Lead a team to develop and execute a targeted digital media campaign that successfully acquired new clients for the agency.
3. New Business Pitch: Collaborate with a cross-functional team to create a compelling pitch for a new business opportunity, ultimately securing a multi-million-dollar account.
❓ Key Questions to Ask During Interview
1. Role-Specific: What are the most significant challenges facing the digital media landscape in the next 3-5 years, and how does this role contribute to addressing them?
2. Company-Specific: How does GroupM Nexus support the professional development and career growth of its employees, particularly in the digital media space?
3. Team-Specific: What is the dynamic like within the team, and how do team members support each other's success?
4. Client-Specific: How does GroupM Nexus approach client relationships, and what strategies are in place to ensure client satisfaction and retention?
5. Industry-Specific: What trends and innovations in digital media are most exciting to the interviewer, and how does the company plan to capitalize on them?
🛠 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve and grow.
- Collaboration: We work together, sharing knowledge and supporting each other's success.
- Integrity: We act with honesty and transparency in all our interactions.
- Excellence: We strive for the highest standards in our work and in our relationships with clients and partners.
Work Style:
- Dynamic: We operate in a fast-paced, ever-changing media landscape and adapt quickly to new challenges and opportunities.
- Data-Driven: We use data and analytics to inform our decisions and optimize our performance.
- Client-Focused: We prioritize our clients' needs and work tirelessly to exceed their expectations.
- Inclusive: We foster a diverse and inclusive work environment where everyone can contribute and grow.
Self-Assessment Questions:
1. How do you stay up-to-date with industry trends and new tools in the digital media landscape?
2. Can you provide an example of a time when you had to adapt quickly to a significant change in a campaign or project?
3. How do you approach data analysis and interpretation to drive informed decision-making?
4. Describe your experience working with clients from different industries and backgrounds. How do you tailor your communication style to meet their unique needs?
5. How do you balance the need for innovation and continuous improvement with the need for consistent, high-quality campaign delivery?
⚠️ Potential Challenges
1. Campaign Complexity: Managing multiple campaigns simultaneously can be challenging, requiring strong organizational skills and attention to detail.
2. Data Overload: The volume of data and analytics can be overwhelming at times, necessitating strong data management skills and efficient use of tools.
3. Client Expectations: Clients may have varying and sometimes unrealistic expectations, requiring excellent communication skills and the ability to manage client relationships effectively.
4. Market Fluctuations: The digital media landscape is constantly evolving, presenting both opportunities and challenges that require continuous learning and adaptation.
📈 Similar Roles Comparison
1. Biddable Media Specialist: This role focuses primarily on the execution and optimization of biddable media campaigns, with less emphasis on campaign planning and strategy development.
2. Media Planner/Buyer: This role involves more strategic planning and less hands-on campaign management, with a broader scope across traditional and digital media channels.
3. Digital Marketing Manager: This role oversees the overall digital marketing strategy for a brand or organization, encompassing SEO, content marketing, social media, and email marketing, in addition to paid media.
📝 Sample Projects
1. Campaign Optimization: Develop and implement a data-driven strategy to improve the performance of an underperforming campaign, resulting in a 20% increase in ROI.
2. Client Acquisition: Lead a team to develop and execute a targeted digital media campaign that successfully acquired new clients for the agency.
3. New Business Pitch: Collaborate with a cross-functional team to create a compelling pitch for a new business opportunity, ultimately securing a multi-million-dollar account.
❓ Key Questions to Ask During Interview
1. Role-Specific: What are the most significant challenges facing the digital media landscape in the next 3-5 years, and how does this role contribute to addressing them?
2. Company-Specific: How does GroupM Nexus support the professional development and career growth of its employees, particularly in the digital media space?
3. Team-Specific: What is the dynamic like within the team, and how do team members support each other's success?
4. Client-Specific: How does GroupM Nexus approach client relationships, and what strategies are in place to ensure client satisfaction and retention?
5. Industry-Specific: What trends and innovations in digital media are most exciting to the interviewer, and how does the company plan to capitalize on them?
🛠 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [GroupM Nexus careers page](http://www.groupm.com/careers/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for a series of interviews, including a technical assessment and a final round with senior leadership.
4. Follow up with the hiring manager one week after your final interview to inquire about the status of your application.
5. If selected for the role, complete the onboarding process and attend the new hire orientation to ensure a smooth transition into the team.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Biddable Campaign Specialist
🔹 Company: GroupM Nexus
🔹 Location: Belgrade, Serbia
🔹 Job Type: Permanent (Full Time)
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 14, 2025
🚀 Job Overview
Key aspects of this role include:
1. Campaign Lifecycle Management: Plan, implement, and optimize online biddable media campaigns from start to finish.
2. Client Focus: Work closely with clients to understand their needs and ensure their expectations are met.
3. Data-Driven Decisions: Use data and analytics to inform campaign strategies and optimize performance.
4. Collaboration: Collaborate with internal teams and external partners to develop and execute integrated campaigns.
5. Continuous Learning: Stay up-to-date with industry trends and new tools to enhance campaign performance.
*ASSUMPTION:* This role requires a strong understanding of the digital media landscape, excellent communication skills, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Campaign Planning & Execution (40%)
- Develop and implement digital biddable media campaigns across various platforms (Paid Social, Video, Display).
- Collaborate with client account teams to understand campaign objectives and translate them into effective media strategies.
- Manage campaign timelines, budgets, and resources to ensure efficient and timely delivery.
*ASSUMPTION:* Success in this area is measured by achieving campaign KPIs and client satisfaction with digital implementations.
✅ Campaign Optimization & Monitoring (30%)
- Continuously monitor campaign performance using analytics tools and reporting dashboards.
- Analyze campaign data to identify trends, optimize performance, and maximize ROI.
- Collaborate with data teams to develop advanced analytics and reporting solutions.
*ASSUMPTION:* Proficiency in Excel and data analysis tools is essential for success in this role.
✅ Client Management & Communication (20%)
- Serve as the primary point of contact for clients, providing regular updates on campaign status and addressing any concerns.
- Collaborate with internal teams to ensure client expectations are met and exceeded.
- Attend client and agency meetings to present campaign strategies, tactics, and performance reports.
*ASSUMPTION:* Excellent verbal and written communication skills are crucial for success in this role.
✅ New Business & Strategy Development (10%)
- Participate in new business projects, contributing to pitch development and client presentations.
- Assist in annual strategy preparation, providing insights from campaign data and industry trends.
- Stay informed about market developments and emerging technologies to inform GroupM Nexus' service offerings.
*ASSUMPTION:* Strong analytical skills and a strategic mindset are valuable for success in this area.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
Experience:
- A minimum of 2 years of experience in digital campaign management, with a focus on biddable media.
- Proven track record of achieving campaign KPIs and client satisfaction.
Required Skills:
- Proficiency in Microsoft Office Suite, with a strong focus on Excel.
- Excellent communication and organizational skills.
- Strong analytical skills and data-driven mindset.
- Proficiency in English (minimum B2 level).
- Basic understanding of media quality and verification platforms (e.g., IAS, DoubleVerify).
Preferred Skills:
- Experience with media quality and verification platforms.
- Familiarity with advertising technology platforms (e.g., Google Ads, DV360, Meta Ads Manager).
- Knowledge of programmatic advertising and data-driven attribution models.
*ASSUMPTION:* Candidates with a background in digital marketing agencies or in-house marketing teams are encouraged to apply.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (gross), depending on experience and qualifications.
Benefits:
- Competitive health insurance and pension plan.
- Generous vacation policy (25 days per year, plus public holidays).
- Flexible working hours and remote work options.
- Employee development opportunities, including training and career growth plans.
- A dynamic and collaborative work environment with a strong focus on teamwork and innovation.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and GroupM Nexus' internal compensation structure.
📌 Applicant Insights
Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Enterprise)
Founded: 1977 (as WPP's media investment group)
Company Description: GroupM is WPP’s media investment group and the world’s leading media investment company, responsible for more than $60 billion in annual media investment. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Company Specialties:
- Media strategy and planning
- Media buying and execution
- Data management and analytics
- New media and digital transformation
- Advertising technology and programmatic
- Performance marketing and content production
- Omnichannel marketing and branded entertainment
- Responsible investment and brand safety
Company Website: [GroupM Worldwide](http://www.groupm.com/?utm_source=linkedin)
Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve and grow.
- Collaboration: We work together, sharing knowledge and supporting each other's success.
- Integrity: We act with honesty and transparency in all our interactions.
- Excellence: We strive for the highest standards in our work and in our relationships with clients and partners.
Work Style:
- Dynamic: We operate in a fast-paced, ever-changing media landscape and adapt quickly to new challenges and opportunities.
- Data-Driven: We use data and analytics to inform our decisions and optimize our performance.
- Client-Focused: We prioritize our clients' needs and work tirelessly to exceed their expectations.
- Inclusive: We foster a diverse and inclusive work environment where everyone can contribute and grow.
Self-Assessment Questions:
1. How do you stay up-to-date with industry trends and new tools in the digital media landscape?
2. Can you provide an example of a time when you had to adapt quickly to a significant change in a campaign or project?
3. How do you approach data analysis and interpretation to drive informed decision-making?
4. Describe your experience working with clients from different industries and backgrounds. How do you tailor your communication style to meet their unique needs?
5. How do you balance the need for innovation and continuous improvement with the need for consistent, high-quality campaign delivery?
⚠️ Potential Challenges
1. Campaign Complexity: Managing multiple campaigns simultaneously can be challenging, requiring strong organizational skills and attention to detail.
2. Data Overload: The volume of data and analytics can be overwhelming at times, necessitating strong data management skills and efficient use of tools.
3. Client Expectations: Clients may have varying and sometimes unrealistic expectations, requiring excellent communication skills and the ability to manage client relationships effectively.
4. Market Fluctuations: The digital media landscape is constantly evolving, presenting both opportunities and challenges that require continuous learning and adaptation.
📈 Similar Roles Comparison
1. Biddable Media Specialist: This role focuses primarily on the execution and optimization of biddable media campaigns, with less emphasis on campaign planning and strategy development.
2. Media Planner/Buyer: This role involves more strategic planning and less hands-on campaign management, with a broader scope across traditional and digital media channels.
3. Digital Marketing Manager: This role oversees the overall digital marketing strategy for a brand or organization, encompassing SEO, content marketing, social media, and email marketing, in addition to paid media.
📝 Sample Projects
1. Campaign Optimization: Develop and implement a data-driven strategy to improve the performance of an underperforming campaign, resulting in a 20% increase in ROI.
2. Client Acquisition: Lead a team to develop and execute a targeted digital media campaign that successfully acquired new clients for the agency.
3. New Business Pitch: Collaborate with a cross-functional team to create a compelling pitch for a new business opportunity, ultimately securing a multi-million-dollar account.
❓ Key Questions to Ask During Interview
1. Role-Specific: What are the most significant challenges facing the digital media landscape in the next 3-5 years, and how does this role contribute to addressing them?
2. Company-Specific: How does GroupM Nexus support the professional development and career growth of its employees, particularly in the digital media space?
3. Team-Specific: What is the dynamic like within the team, and how do team members support each other's success?
4. Client-Specific: How does GroupM Nexus approach client relationships, and what strategies are in place to ensure client satisfaction and retention?
5. Industry-Specific: What trends and innovations in digital media are most exciting to the interviewer, and how does the company plan to capitalize on them?
🛠 Cultural Fit Considerations
Company Values:
- Innovation: We embrace change and continuously seek new ways to improve and grow.
- Collaboration: We work together, sharing knowledge and supporting each other's success.
- Integrity: We act with honesty and transparency in all our interactions.
- Excellence: We strive for the highest standards in our work and in our relationships with clients and partners.
Work Style:
- Dynamic: We operate in a fast-paced, ever-changing media landscape and adapt quickly to new challenges and opportunities.
- Data-Driven: We use data and analytics to inform our decisions and optimize our performance.
- Client-Focused: We prioritize our clients' needs and work tirelessly to exceed their expectations.
- Inclusive: We foster a diverse and inclusive work environment where everyone can contribute and grow.
Self-Assessment Questions:
1. How do you stay up-to-date with industry trends and new tools in the digital media landscape?
2. Can you provide an example of a time when you had to adapt quickly to a significant change in a campaign or project?
3. How do you approach data analysis and interpretation to drive informed decision-making?
4. Describe your experience working with clients from different industries and backgrounds. How do you tailor your communication style to meet their unique needs?
5. How do you balance the need for innovation and continuous improvement with the need for consistent, high-quality campaign delivery?
⚠️ Potential Challenges
1. Campaign Complexity: Managing multiple campaigns simultaneously can be challenging, requiring strong organizational skills and attention to detail.
2. Data Overload: The volume of data and analytics can be overwhelming at times, necessitating strong data management skills and efficient use of tools.
3. Client Expectations: Clients may have varying and sometimes unrealistic expectations, requiring excellent communication skills and the ability to manage client relationships effectively.
4. Market Fluctuations: The digital media landscape is constantly evolving, presenting both opportunities and challenges that require continuous learning and adaptation.
📈 Similar Roles Comparison
1. Biddable Media Specialist: This role focuses primarily on the execution and optimization of biddable media campaigns, with less emphasis on campaign planning and strategy development.
2. Media Planner/Buyer: This role involves more strategic planning and less hands-on campaign management, with a broader scope across traditional and digital media channels.
3. Digital Marketing Manager: This role oversees the overall digital marketing strategy for a brand or organization, encompassing SEO, content marketing, social media, and email marketing, in addition to paid media.
📝 Sample Projects
1. Campaign Optimization: Develop and implement a data-driven strategy to improve the performance of an underperforming campaign, resulting in a 20% increase in ROI.
2. Client Acquisition: Lead a team to develop and execute a targeted digital media campaign that successfully acquired new clients for the agency.
3. New Business Pitch: Collaborate with a cross-functional team to create a compelling pitch for a new business opportunity, ultimately securing a multi-million-dollar account.
❓ Key Questions to Ask During Interview
1. Role-Specific: What are the most significant challenges facing the digital media landscape in the next 3-5 years, and how does this role contribute to addressing them?
2. Company-Specific: How does GroupM Nexus support the professional development and career growth of its employees, particularly in the digital media space?
3. Team-Specific: What is the dynamic like within the team, and how do team members support each other's success?
4. Client-Specific: How does GroupM Nexus approach client relationships, and what strategies are in place to ensure client satisfaction and retention?
5. Industry-Specific: What trends and innovations in digital media are most exciting to the interviewer, and how does the company plan to capitalize on them?
🛠 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [GroupM Nexus careers page](http://www.groupm.com/careers/).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for a series of interviews, including a technical assessment and a final round with senior leadership.
4. Follow up with the hiring manager one week after your final interview to inquire about the status of your application.
5. If selected for the role, complete the onboarding process and attend the new hire orientation to ensure a smooth transition into the team.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.