Bike Marketing Co-op

📌 Core Information

🔹 Job Title: Bike Marketing Co-op

🔹 Company: Careem

🔹 Location: Medina, Medina Province, Saudi Arabia

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Assisting in designing and localizing vibrant campaign materials
• Planning engaging social media content and managing basic post scheduling
• Coordinating on-ground activations to bring the brand closer to users
• Tracking the performance of marketing campaigns
• Collecting user testimonials, feedback, and photos
• Conducting competitive benchmarking in Madinah and other markets

ASSUMPTION: This role is part of Careem BIKE, a vertical focusing on electric bicycles and scooters, aiming to improve quality of life and encourage healthier living in the Kingdom of Saudi Arabia.

📋 Key Responsibilities

✅ Assist in designing and localizing vibrant campaign materials (banners, captions, promo tiles) that resonate with our audiences

✅ Help plan engaging social media content and manage basic post scheduling to keep our community informed and entertained

✅ Coordinate on-ground activations (like Hajj stations and city events) that bring our brand closer to our users

✅ Track the performance of our marketing campaigns (reach, redemptions, conversions) to see how we’re doing and where we can improve

✅ Collect user testimonials, feedback, and photos to showcase the amazing experiences of our community

✅ Conduct competitive benchmarking in Madinah and other markets to keep us ahead of the game

ASSUMPTION: The role requires a proactive mindset, strong organizational skills, and the ability to manage multiple competing priorities.

🎯 Required Qualifications

Education: University or college student with coop training as a graduation requirement

Experience: No prior work experience required

Required Skills:

• Strong communication skills in Arabic and English (written and spoken)
• Proactive mindset and ability to juggle multiple competing priorities
• Ability to adjust with changing business needs
• Proven ability to manage multiple priorities and adjust with changing business needs

Preferred Skills:

• GPA of 3.5 and higher

ASSUMPTION: As this is a co-op position, the primary focus is on gaining practical experience and learning, rather than prior work experience.

💰 Compensation & Benefits

Salary Range: As this is an internship, no salary is provided. However, interns will receive a stipend.

Benefits:

• Work 4 days a week in office and 1 day from home, with the option to work remotely from any country in the world for 30 days a year
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes
• Unlimited vacation days per year

Working Hours: Full-time position with standard working hours

ASSUMPTION: The stipend amount is not specified and may vary based on the university's coop program guidelines.

📌 Applicant Insights

🔍 Company Context

Industry: Careem operates in the transportation, technology, and logistics sectors, focusing on simplifying everyday life through its Everything App.

Company Size: Careem has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and learning.

Founded: Careem was founded in 2012 and acquired by Uber Technologies in 2019. In 2023, e& (formerly Etisalat) became a partner following their investment in the Careem Everything App.

Company Description:

• Careem is a purpose-driven organization dedicated to simplifying and improving the lives of people
• Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan
• Careem offers a platform for regional talent to thrive and for entrepreneurs to scale their businesses

Company Specialties:

• Transportation and logistics
• Technology and software development
• Food and grocery delivery
• Payment management

Company Website: http://www.careem.com

ASSUMPTION: Careem's focus on purpose and impact-driven work culture creates an engaging environment for interns to learn and grow.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students seeking practical experience in marketing and event coordination.

Reporting Structure: The Bike Marketing Co-op will report directly to the Careem BIKE team in Madinah, Saudi Arabia.

Work Arrangement: This is a hybrid role, with interns working 4 days a week in the office and 1 day from home, with the option to work remotely from any country in the world for 30 days a year.

Growth Opportunities:

• Gain practical experience in marketing and event coordination
• Develop skills in campaign design, social media management, and performance tracking
• Potential full-time employment opportunities upon completion of the internship

ASSUMPTION: This role offers valuable experience and the opportunity to work with a diverse, international team in a dynamic and growing organization.

🌍 Location & Work Environment

Office Type: Careem's office in Medina, Saudi Arabia, is a modern and collaborative workspace designed to foster creativity and productivity.

Office Location(s): Shatha Tower, Dubai Media City, Dubai, AE

Geographic Context:

• Medina is a historic city located in the Hejaz region of western Saudi Arabia
• The city is home to the second-holiest site in Islam, the Prophet's Mosque
• Medina has a hot desert climate, with mild winters and very hot summers

Work Schedule: Standard working hours, with the option to work remotely one day a week and for up to 30 days a year.

ASSUMPTION: The work environment at Careem's Medina office is inclusive and supportive, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Careem careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Careem BIKE team to discuss the role and expectations
• Background check and offer extension

Key Assessment Areas:

• Communication skills in Arabic and English
• Proactivity and initiative-taking
• Adaptability and ability to manage multiple priorities
• Cultural fit with Careem's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Careem's mission and values in your application materials
• Prepare examples of your previous work, such as marketing campaigns or events you've coordinated

ATS Keywords: Marketing, Social Media Management, Campaign Design, Event Coordination, Performance Tracking, User Feedback Collection, Competitive Benchmarking, Bilingual Communication

ASSUMPTION: Careem's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the intern and the organization.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Simplify and improve
• Focus on impact
• Build an awesome organization
• Be customer-obsessed
• Act like owners

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing business needs
• Focused on delivering results and driving impact

Self-Assessment Questions:

• Do I have strong communication skills in Arabic and English?
• Am I proactive and able to manage multiple priorities effectively?
• Do I share Careem's values and commitment to simplifying and improving lives?

ASSUMPTION: Careem's work environment is inclusive and supportive, with a focus on collaboration and teamwork.

⚠️ Potential Challenges

• Managing multiple priorities and adjusting to changing business needs
• Working in a fast-paced and dynamic environment
• Adapting to a hybrid work arrangement, balancing office and remote work
• Developing skills and knowledge in a new and growing industry

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a proactive mindset.

📈 Similar Roles Comparison

• This role is unique to Careem BIKE, focusing on electric bicycles and scooters in Madinah, Saudi Arabia
• Similar roles in other organizations may focus on different modes of transportation or operate in different geographic regions
• Career progression in this role may lead to full-time employment opportunities within Careem or other organizations in the transportation and technology sectors

ASSUMPTION: This role offers a unique opportunity to gain experience in a growing industry and contribute to Careem's mission of simplifying and improving lives.

📝 Sample Projects

• Designing and localizing campaign materials for a major event, such as Hajj
• Planning and executing a social media campaign to promote a new service or feature
• Coordinating an on-ground activation to engage with users and gather feedback

ASSUMPTION: These projects are examples of the types of tasks an intern in this role might work on, but the specific projects will vary based on the team's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role contribute to Careem's overall mission and goals?
• What opportunities are there for growth and learning within this role and the organization?
• How does the team collaborate and support each other in this role?
• What are the most important qualities for success in this role?

ASSUMPTION: These questions are designed to help applicants understand the role, the team, and the organization better and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as marketing campaigns or events you've coordinated
• Follow up with the Careem recruitment team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.