📌 Core Information
🔹 Job Title: Bilingual B2C Marketing Manager
🔹 Company: Too Good To Go
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing the consumer side of Too Good To Go's marketplace in Canada
- Leading brand storytelling and marketing campaigns across owned and paid channels
- Driving local demand-driving activities to balance the marketplace
- Building and managing local partnerships with content creators, influencers, and third parties
- Collaborating with global and local teams to create collective learning
ASSUMPTION: This role requires a strong understanding of the Canadian market and its target segments to effectively tailor global campaigns and drive local demand.
📋 Key Responsibilities
✅ Lead brand and marketing storytelling across owned and paid channels in collaboration with the B2C Marketing Lead and the paid media team
✅ Drive local demand-driving activities to balance the Too Good To Go marketplace
✅ Lead local partnerships mainly with content creators, influencers, and third parties
✅ Lead local CRM and product initiatives to deliver high engagement and activity on the app
✅ Tailor globally-led campaigns to fit with the relevant Canadian target segments
✅ Lead and manage briefs for creative production with both internal creative team and external agency partners
✅ Consistently lead with data and measurement in everything you do to drive informed decision-making
✅ Work closely with other marketing and commercial functions, including Partner marketing, Key Accounts, and PR, to ensure cohesive and impactful output
✅ Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the Brand team and local Social media
✅ Foster strong relationships with marketing colleagues in the North American cluster, Global, and other countries to create collective learning
ASSUMPTION: This role requires strong project management skills to juggle multiple responsibilities and ensure timely delivery of projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant experience (5-10 years) in marketing, with a core focus on consumer marketing and brand building
Required Skills:
- Proven experience in driving results backed by clear data, insights, and measurement
- Hands-on experience planning and executing consumer marketing campaigns across platforms
- Comprehensive and natural understanding of social media landscape
- Excellent communications skills - in both English and French. You’re a born storyteller with a clear and empathetic communications style
- Exceptional organisational skills and the capability to multitask comfortably
- Keen eye for detail and proficiency in briefing and reviewing creative content
- Embrace accountability and leadership
- Ambitious, results-oriented mindset
- Desire to help make a positive impact on our planet and society
Preferred Skills:
- Experience working in a fast-paced scale-up environment
- Familiarity with the food waste reduction industry
ASSUMPTION: This role requires a strong understanding of the Canadian market and its target segments to effectively tailor global campaigns and drive local demand.
💰 Compensation & Benefits
Salary Range: The estimated base salary range for this role is between $63,000 - $87,000 CAD per year. Actual salaries may vary based on experience and performance.
Benefits:
- Working in a social impact company (certified B Corporation) where you can see real and tangible impact in your role
- Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries
- Personal and professional development opportunities in a fast-paced scale-up environment
- An inclusive company culture where you can bring your authentic self to work
Working Hours: Full-time position with standard working hours (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Toronto. The actual salary may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services industry, focusing on food waste reduction and sustainability
Company Size: Too Good To Go has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Too Good To Go was founded in 2015, making it a relatively young company with a strong focus on innovation and impact
Company Description:
- Too Good To Go is a certified B Corp social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste
- The company has 85 million registered users and 150,000 active partners in 17 countries across Europe and North America
- Since its launch in 2015, Too Good To Go has helped to save over 280 million meals from going to waste, the equivalent to 770,000 tons of CO2e avoided
Company Specialties:
- Food waste reduction
- Sustainability
- Online marketplace
- Consumer engagement
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission and impact-driven approach make it an attractive employer for candidates passionate about sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in marketing and a strong understanding of consumer behavior
Reporting Structure: The Bilingual B2C Marketing Manager reports directly to the B2C Marketing Lead, North America, and works closely with various marketing and commercial functions
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings and collaboration with global teams
Growth Opportunities:
- As Too Good To Go continues to expand, there may be opportunities for the right candidate to grow into a more senior role or take on additional responsibilities
- The company's focus on collective learning and collaboration provides opportunities for professional development and skill-building
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on a growing company in the sustainability sector.
🌍 Location & Work Environment
Office Type: Too Good To Go's Toronto office is a collaborative and inclusive workspace designed to foster creativity and productivity
Office Location(s): 180 John St, Toronto, Ontario M5T 1X5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene, providing ample opportunities for local partnerships and consumer engagement
- The city's strong focus on sustainability and waste reduction makes it an ideal location for Too Good To Go's operations
- Toronto's central location in North America allows for easy collaboration with global teams and partners
Work Schedule: Standard full-time working hours with flexibility for remote work as needed
ASSUMPTION: The Toronto office provides a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the Talent Acquisition team
- Interview with the B2C Marketing Lead, North America, and potentially other team members
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Communication skills in English and French
- Cultural fit and alignment with Too Good To Go's values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Too Good To Go's mission and impact by addressing it in your application materials
- Showcase your creativity and storytelling abilities through relevant examples and anecdotes
ATS Keywords: Bilingual, B2C Marketing, Consumer Marketing, Brand Building, Data Analysis, Campaign Planning, Social Media, Creative Briefing, Organizational Skills, Multitasking, Leadership, Results Orientation, Impact Awareness
ASSUMPTION: Too Good To Go's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Creative design tools (e.g., Adobe Creative Suite, Sketch, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic work culture
- Focus on collective learning and continuous improvement
Self-Assessment Questions:
- How do you align with Too Good To Go's mission and values?
- What is your comfort level working in a fast-paced, dynamic environment?
- How do you approach collaboration and teamwork in a multicultural setting?
ASSUMPTION: Too Good To Go's values and work style emphasize collaboration, innovation, and a strong commitment to the company's mission.
⚠️ Potential Challenges
- Managing multiple responsibilities and priorities in a fast-paced environment
- Balancing local market needs with global campaign requirements
- Building and maintaining effective partnerships with local content creators, influencers, and third parties
- Adapting to a dynamic and evolving work environment
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a strong commitment to Too Good To Go's mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on the Canadian market and bilingual communication requirements
- Compared to other marketing manager roles, this position offers a unique opportunity to make a significant impact on a growing company in the sustainability sector
- Career progression may vary based on the company's growth and the candidate's performance
ASSUMPTION: This role offers a unique opportunity for candidates to grow professionally and make a significant impact on a growing company in the sustainability sector.
📝 Sample Projects
- Developing and executing a local marketing campaign to drive user engagement and app downloads in Toronto
- Building and maintaining effective partnerships with local content creators, influencers, and third parties to promote Too Good To Go's app and mission
- Analyzing local market data to inform tailored campaign strategies and improve overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Bilingual B2C Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Canadian market for Too Good To Go, and how can this role address them?
- How does this role collaborate with other marketing and commercial functions within Too Good To Go, and what are the key priorities for the first 90 days?
- How does Too Good To Go support the professional development and growth of its employees, particularly in a fast-paced scale-up environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Too Good To Go foster a culture of inclusivity and diversity, and what initiatives are in place to support these values?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and cover letter in English through the provided link: https://job-boards.greenhouse.io/toogoodtogo/jobs/6596641003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Too Good To Go's mission and impact by addressing it in your application materials
- Showcase your creativity and storytelling abilities through relevant examples and anecdotes
- Follow up with the Too Good To Go Talent Acquisition team within two weeks of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
