📌 Core Information
🔹 Job Title: Bilingual Digital Marketing Consultant
🔹 Company: Sun Life
🔹 Location: Montreal, Quebec
🔹 Job Type: Full-Time, Temporary (14 months)
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Montreal, Toronto, Waterloo)
🚀 Job Overview
Key aspects of this role include:
- Driving growth performance and business goals across advisor marketing practice
- Managing and improving the advisor content platform
- Growing adoption of digital marketing platforms and tools
- Elevating the effectiveness of tools and content in the platforms
- Building relationships with advisors and business partners
ASSUMPTION: This role requires a strategic thinker with strong analytical skills, who is passionate about digital marketing and driving business growth.
📋 Key Responsibilities
✅ Manage the advisor content platform and its ongoing improvement to drive business outcomes
✅ Grow adoption of digital marketing platforms and tools to evolve the advisor experience
✅ Elevate effectiveness of the tools & content in the platforms to drive business outcomes
✅ Build relationships with advisors and business partners; gather feedback to refine and improve
✅ Partner with Digital Enterprise team to improve the platforms
✅ Be the expert in communication, training, and coaching for advisors specific to marketing platforms
✅ Champion innovation, pilot new functionalities, and stay atop of industry news
✅ Lead, execute and report on business cases
✅ Manage growth performance of in-platform content engagement to hit business goals
✅ Manage business and compliance risk
✅ Lead administrative functions as required by the role
ASSUMPTION: This role involves a mix of strategic planning, hands-on platform management, and stakeholder communication.
🎯 Required Qualifications
Education: University degree or equivalent business experience
Experience: Minimum 2-3 years in content marketing, website and social media management, and growth performance
Required Skills:
- Content marketing and performance
- Digital savviness
- Experience in social media and performance management
- Strong collaboration and influencing skills
- Growth performance analytics
- Proactive problem-solving skills
- Strong organizational skills
- Ability to embrace change and adapt to evolving business priorities
- Bilingualism (French, English, both oral and written) is required
Preferred Skills:
- Financial Services industry experience
ASSUMPTION: While industry experience is preferred, the role's core requirements can be met with relevant transferable skills from other industries.
💰 Compensation & Benefits
Salary Range: CAD 56,000 - 93,000 per year
Benefits:
- Charitable giving through You Give, We Give program
- Care Days and Sick Days for well-being support
- Flexible work options
Working Hours: Full-time (37.5 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.
Company Size: Sun Life has 10,001+ employees globally, with a large presence in Canada, the United States, and Asia.
Founded: Sun Life was founded in 1865 and has since grown into a global organization with operations in key markets worldwide.
Company Description:
- Sun Life is committed to providing exceptional customer service and innovative solutions to meet the evolving needs of its clients
- The company fosters a culture of diversity, inclusion, and collaboration, with a focus on employee development and growth
- Sun Life is dedicated to giving back to communities through various charitable initiatives and sustainable business practices
Company Specialties:
- Life and health insurance
- Investment and wealth management
- Group benefits
- Retirement solutions
Company Website: www.sunlife.com
ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to grow their career in digital marketing and advisor relations.
Reporting Structure: The Digital Marketing Consultant reports to the Director, Digital Marketing Services within the Advisor Sales and Marketing Support team in Retail Advice & Solutions.
Work Arrangement: This is a hybrid role with a requirement to work on-site at one of Sun Life's Canadian offices (Montreal, Toronto, Waterloo) for a minimum of 2-3 days per week.
Growth Opportunities:
- Expanding digital marketing expertise within the financial services industry
- Developing leadership and stakeholder management skills
- Potential for internal promotions or role expansions based on performance
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an opportunity for the right candidate to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: Sun Life's offices are modern, collaborative workspaces designed to foster productivity and innovation.
Office Location(s): Montreal, Toronto, Waterloo
Geographic Context:
- Montreal is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
- Toronto is Canada's largest city and a major global hub for finance, technology, and entertainment
- Waterloo is a growing tech hub located in southern Ontario, with a strong focus on innovation and entrepreneurship
Work Schedule: Full-time (37.5 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the Director, Digital Marketing Services
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Communication and stakeholder management skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Sun Life's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing and content management
- Tailor your resume and cover letter to emphasize your bilingual skills and relevant industry experience
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing, Content Management, Growth Performance, Bilingual, Advisor Relations, Marketing Platforms, Stakeholder Management
ASSUMPTION: Sun Life's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Accountable
- Inclusive
- Innovative
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to professional development and growth
Self-Assessment Questions:
- How do you demonstrate Sun Life's commitment to client-centricity in your daily work?
- Can you provide an example of a time when you successfully collaborated with stakeholders to achieve a common goal?
- How do you stay current with industry trends and best practices in digital marketing?
ASSUMPTION: Sun Life values candidates who align with their core values and are committed to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Building and maintaining strong relationships with advisors and business partners across different time zones
- Staying current with industry trends and emerging technologies in digital marketing
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on advisor relations and platform management
- Within the financial services industry, this role is unique in its focus on driving growth performance through advisor digital presence
- Career progression may involve expanding into more senior marketing roles or specializing in a specific aspect of digital marketing
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, providing an opportunity for the right candidate to grow both personally and professionally.
📝 Sample Projects
- Developing and executing a marketing campaign to drive advisor adoption of a new digital platform
- Analyzing and optimizing in-platform content engagement to improve business outcomes
- Collaborating with internal partners to assess the impact of the advisor content platform within Sun Life's digital ecosystem
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Digital Marketing Consultant role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader digital marketing strategy for advisors?
- What opportunities are there for professional development and growth within this role?
- How does Sun Life support work-life balance for its employees?
- What are the most significant challenges facing the advisor marketing practice, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, content management, and bilingualism
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
