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Bilingual Digital Marketing Consultant

Sun Life
Full-time
On-site
MontrΓ©al, Quebec, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Bilingual Digital Marketing Consultant

πŸ”Ή Company: Sun Life

πŸ”Ή Location: Montreal, Quebec

πŸ”Ή Job Type: Full-Time, Temporary (14 months)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth performance and business goals across advisor marketing practice
  • Managing the advisor content platform and its ongoing improvement
  • Growing adoption of digital marketing platforms and tools
  • Elevating the effectiveness of tools & content in platforms
  • Building relationships with advisors and business partners

ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing, digital technology, and analytics. The ideal candidate will be bilingual (French and English) and have experience in the financial services industry.

πŸ“‹ Key Responsibilities

βœ… Manage the advisor content platform and its ongoing improvement to drive business outcomes

βœ… Grow adoption of digital marketing platforms and tools to evolve the advisor experience

βœ… Elevate effectiveness of the tools & content in the platforms to drive business outcomes

βœ… Build relationships with advisors and business partners; gather feedback to refine and improve

βœ… Partner with Digital Enterprise team to improve the platforms

βœ… Be the expert in communication, training, and coaching for advisors specific to marketing platforms

βœ… Champion innovation, pilot new functionalities, and stay atop of industry news

βœ… Lead, execute and report on business cases

βœ… Manage growth performance of in-platform content engagement to hit business goals

βœ… Manage business and compliance risk

βœ… Lead administrative functions as required by the role

ASSUMPTION: This role involves a mix of strategic planning, hands-on platform management, and stakeholder communication. The successful candidate will be comfortable wearing multiple hats and balancing various responsibilities.

🎯 Required Qualifications

Education: University degree or equivalent business experience

Experience: Minimum 2-3 years in content marketing, website and social media management, and growth performance

Required Skills:

  • Content marketing and performance
  • Digital savviness
  • Experience in social media and performance management
  • Strong collaboration and influencing skills
  • Growth performance analytics
  • Proactive problem-solving skills
  • Strong organizational skills
  • Ability to embrace change and adapt to evolving business priorities
  • Bilingualism (French, English, both oral and written) is required

Preferred Skills:

  • Financial Services industry experience

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools, CRM systems, and SEO best practices would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 56,000 - 93,000 per year

Benefits:

  • Charitable giving through the You Give, We Give program
  • Care Days for self-care or care of others
  • Sick Days to support well-being
  • Flexible work options

Working Hours: 40 hours per week, with flexible work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the financial services industry in Montreal. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives.

Company Size: 10,001+ employees. As a large organization, Sun Life offers a wide range of career opportunities and benefits from a diverse workforce.

Founded: Sun Life was founded in 1865 and has since grown into a global organization with operations in key markets around the world.

Company Description:

  • Sun Life provides a wide range of insurance and investment products and services
  • Emphasizes employee collaboration and interaction
  • Offers various incentive plans and benefits

Company Specialties:

  • Life insurance
  • Health insurance
  • Investment products
  • Retirement planning

Company Website: www.sunlife.com

ASSUMPTION: Sun Life's extensive history and global presence provide a stable and established environment for employees, while its size and diversity offer opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking, hands-on platform management, and stakeholder communication.

Reporting Structure: The Digital Marketing Consultant reports to the Director, Digital Marketing Services within the Advisor Sales and Marketing Support team in Retail Advice & Solutions.

Work Arrangement: Hybrid. This role requires on-site work, with flexible work options available.

Growth Opportunities:

  • Potential to expand responsibilities based on performance and business needs
  • Opportunities to work on cross-functional projects and gain exposure to different areas of the business
  • Access to short-term assignments or 'Gigs' across the organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires on-site work at Sun Life's Montreal Metcalfe, Toronto One York, or Waterloo King offices, with flexible work options available.

Office Location(s): Montreal, Quebec; Toronto, Ontario; Waterloo, Ontario

Geographic Context:

  • Montreal is a multicultural city with a vibrant arts scene and a high quality of life
  • Toronto is Canada's largest city and a major financial hub
  • Waterloo is a tech hub with a strong startup ecosystem

Work Schedule: Standard business hours, with flexible work options available

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with hiring manager
  • Final interview with key stakeholders

Key Assessment Areas:

  • Digital marketing expertise
  • Bilingual communication skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Sun Life's values

Application Tips:

  • Highlight relevant experience and achievements in content marketing, digital technology, and analytics
  • Tailor your resume and cover letter to emphasize your bilingual skills and experience in the financial services industry
  • Prepare examples of your work and be ready to discuss your approach to digital marketing and growth performance

ATS Keywords: Bilingual, Digital Marketing, Content Management, Platform Management, Growth Performance, Analytics, Stakeholder Communication, Financial Services Industry

ASSUMPTION: Sun Life's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and business objectives.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, HubSpot)
  • CRM systems (e.g., Salesforce, Microsoft Dynamics)
  • SEO tools (e.g., Google Analytics, SEMrush)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the role's responsibilities and the organization's technology stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Accountability
  • Client-centered
  • Inclusive

Work Style:

  • Collaborative and interactive team environment
  • Focus on continuous learning and development
  • Emphasis on work-life balance and well-being

Self-Assessment Questions:

  • Do you have strong communication skills in both French and English?
  • Are you comfortable working in a collaborative, team-based environment?
  • Do you thrive in a dynamic, fast-paced work environment with a focus on continuous learning and improvement?

ASSUMPTION: Sun Life values diversity and inclusion, and seeks candidates who are aligned with its core values and work style.

⚠️ Potential Challenges

  • Managing multiple responsibilities and priorities
  • Balancing strategic thinking with hands-on platform management
  • Adapting to evolving business priorities and market changes
  • Working with diverse stakeholders, including advisors, business partners, and internal teams

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and collaborative candidate with strong problem-solving skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing roles, this position places a stronger emphasis on platform management and growth performance
  • In the financial services industry, this role is unique in its focus on advisor marketing and bilingual communication
  • Career progression may involve expanding responsibilities, taking on new challenges, or moving into related roles within the organization

ASSUMPTION: This role offers a unique blend of responsibilities and requires a candidate with a diverse skill set and experience in digital marketing, platform management, and stakeholder communication.

πŸ“ Sample Projects

  • Developing and implementing a content marketing strategy for advisors
  • Optimizing the advisor content platform for improved engagement and business outcomes
  • Conducting a competitive analysis of digital marketing strategies in the financial services industry

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and analytical aspects of the role, as well as the importance of staying up-to-date with industry trends and best practices.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall advisor marketing strategy, and how will my work contribute to its success?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Sun Life support the professional development and growth of its employees in this role?
  • What are the most challenging aspects of this role, and how can I best prepare to address them?
  • How does Sun Life foster a collaborative and inclusive work environment, and what steps are taken to ensure the success of new employees?

ASSUMPTION: These questions demonstrate your interest in the role, your understanding of its responsibilities, and your commitment to contributing to Sun Life's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on content marketing, digital technology, and analytics
  • Prepare examples of your work and be ready to discuss your approach to digital marketing and growth performance
  • Follow up with the hiring manager after one week if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.