Bilingual Digital Marketing Specialist - Freelance, Remote

📌 Core Information

🔹 Job Title: Bilingual Digital Marketing Specialist - Freelance, Remote

🔹 Company: Magic General Recruiting Team

🔹 Location: Asia - Singapore

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Bilingual communication in English and Mandarin Chinese
• Digital marketing and social media management for Western celebrities and influencers in the Chinese market
• Market research and analysis to identify trends, opportunities, and competitors
• Content localization and cultural adaptation for Chinese social media platforms
• Client support and regular communication through WhatsApp and Slack

ASSUMPTION: This role requires a strong understanding of both Western and Chinese digital markets, as well as excellent communication skills in both languages.

📋 Key Responsibilities

✅ Conduct market research and analysis on the Chinese digital landscape

✅ Grow and maintain a digital presence on LinkedIn and Instagram for clients

✅ Develop and implement social media growth strategies

✅ Monitor engagement metrics and community growth

✅ Create and adapt content for different platforms, ensuring cultural alignment with the Chinese market

✅ Assist in content planning and posting operations

✅ Track and report on key performance metrics for clients

✅ Maintain regular communication with clients through WhatsApp and Slack

✅ Provide regular updates on market opportunities

ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in digital marketing and social media management, with a focus on the Chinese market

Required Skills:

• Native or professional working proficiency in both English and Mandarin Chinese
• Strong market research and analytical skills
• Proficient in Excel and AI tools (e.g., Magic AI, ChatGPT, Perplexity)
• Excellent communication and interpersonal skills
• Strong problem-solving abilities and initiative
• Ability to work independently with minimal supervision

Preferred Skills:

• Experience working with Western celebrities or influencers
• Familiarity with Chinese social media platforms (e.g., WeChat, Weibo, Douyin)
• Knowledge of SEO and content marketing strategies

ASSUMPTION: Candidates with experience in the Chinese market and cultural understanding will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $7.00 per hour (This is an entry-level rate for a remote freelance position. Expectations for compensation may vary based on experience and market conditions.)

Benefits:

• None specified (This is a freelance, remote position with no benefits package.)

Working Hours: Monday to Friday, 9 AM to 6 PM PST (Pacific Standard Time), with occasional weekend availability for urgent matters (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. However, compensation for remote freelance positions can vary significantly based on market conditions and individual negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing and Celebrity Management

Company Size: Small (The company is a VIP client of Magic, suggesting a smaller client base and team.)

Founded: Unknown (The company is a US-based digital marketing agency specializing in helping Western celebrities and influencers establish and grow their presence in the Chinese market.)

Company Description:

• Specializes in helping Western celebrities, influencers, and content creators establish and grow their presence in the Chinese market
• Provides comprehensive social media management, content localization, and market expansion services
• Focuses on revenue generation and audience growth for high-profile clients

Company Specialties:

• Social Media Management
• Content Localization
• Market Expansion

Company Website: pluslabs.org

ASSUMPTION: The company's focus on the Chinese market and Western celebrities suggests a niche but competitive industry.

📊 Role Analysis

Career Level: Junior to Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the client via Magic (This suggests a high level of autonomy and direct communication with the client.)

Work Arrangement: Remote, full-time (The role requires a reliable internet connection and a quiet workspace, with a required computer with Intel Core i5 or similar operating system.)

Growth Opportunities:

• Potential to work with high-profile clients and gain experience in the Chinese market
• Opportunity to develop skills in market research, digital marketing, and content localization
• Potential for career progression within the company or industry

ASSUMPTION: This role offers opportunities for professional growth and development, particularly for candidates interested in the Chinese market and digital marketing.

🌍 Location & Work Environment

Office Type: Remote (The role requires a reliable internet connection and a quiet workspace at home.)

Office Location(s): Asia - Singapore (The role is based in Singapore, with working hours aligned with Pacific Standard Time.)

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• It is known for its diverse population, vibrant culture, and strong economy
• Singapore is a major hub for business and finance in the region

Work Schedule: Monday to Friday, 9 AM to 6 PM PST (Pacific Standard Time), with occasional weekend availability for urgent matters (40 hours per week)

ASSUMPTION: The remote work arrangement and Singapore-based location offer flexibility and the opportunity to work in a dynamic, multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Technical assessment or case study
• Final interview with the client via Magic

Key Assessment Areas:

• Language proficiency in English and Mandarin Chinese
• Digital marketing and social media management skills
• Market research and analytical skills
• Cultural understanding and adaptability

Application Tips:

• Highlight relevant experience in digital marketing and social media management, with a focus on the Chinese market
• Demonstrate strong market research and analytical skills in your resume and cover letter
• Showcase your ability to work independently and manage multiple tasks
• Prepare for interview questions related to your understanding of the Chinese market and digital landscape

ATS Keywords: Bilingual, Digital Marketing, Social Media Management, Market Research, Chinese Market, Content Localization, Client Support, Excel, AI Tools

ASSUMPTION: The application process may vary based on the client's specific requirements and the Magic recruitment platform's guidelines.

🛠️ Tools & Technologies

• Excel
• AI Tools (e.g., Magic AI, ChatGPT, Perplexity)
• Social Media Platforms (e.g., LinkedIn, Instagram, WeChat, Weibo, Douyin)

ASSUMPTION: The required tools and technologies for this role are relatively standard for digital marketing and social media management positions.

👔 Cultural Fit Considerations

Company Values:

• Not specified (Candidates should infer company values from the role's focus on client support, market research, and cultural adaptation.)

Work Style:

• Independent and self-motivated
• Attention to detail and strong analytical skills
• Adaptable and culturally sensitive

Self-Assessment Questions:

• Do you have strong communication skills in both English and Mandarin Chinese?
• Are you comfortable working independently and managing multiple tasks?
• Do you have a strong interest in the Chinese market and digital landscape?

ASSUMPTION: Candidates who are self-motivated, detail-oriented, and culturally adaptable will be well-suited to this role.

⚠️ Potential Challenges

• Working with high-profile clients may present unique expectations and demands
• Adapting content for the Chinese market may require significant cultural understanding and sensitivity
• Managing multiple tasks and priorities may be challenging for some candidates
• Occasional weekend availability for urgent matters may be required

ASSUMPTION: These challenges can be overcome with strong communication, cultural awareness, and time management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the Chinese market and Western celebrities, but it shares similarities with digital marketing and social media management positions in other industries
• Candidates with experience in similar roles may find the skills and responsibilities familiar, but the cultural context and client focus will be distinct
• Career progression in this role may lead to opportunities in digital marketing, market research, or celebrity management

ASSUMPTION: This role offers a unique opportunity to gain experience in the Chinese market and digital marketing, with potential for career growth and development.

📝 Sample Projects

• Conducting market research on the Chinese digital landscape for a Western celebrity
• Developing and implementing a social media growth strategy for an influencer looking to expand their presence in China
• Adapting content for a Western brand to align with Chinese market preferences

ASSUMPTION: These sample projects illustrate the role's focus on market research, digital marketing, and content localization for the Chinese market.

❓ Key Questions to Ask During Interview

• How does the client support Western celebrities and influencers in the Chinese market?
• What are the most significant challenges in adapting content for the Chinese market?
• How does the company ensure the cultural appropriateness of content for Chinese social media platforms?
• What opportunities are there for professional growth and development in this role?
• How does the company support remote workers and ensure a positive work environment?

ASSUMPTION: These interview questions will help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing, social media management, and market research
• Prepare for interview questions related to your language proficiency, digital marketing skills, and cultural understanding
• Follow up with the Magic recruitment team after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.