Bilingual Digital Marketing Specialist - Freelance, Remote

📌 Core Information

🔹 Job Title: Bilingual Digital Marketing Specialist - Freelance, Remote

🔹 Company: Magic General Recruiting Team

🔹 Location: LatAm - Colombia

🔹 Job Type: Full Time, Freelance

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Bilingual communication in English and Mandarin Chinese
• Digital marketing and social media management for Western celebrities and influencers in the Chinese market
• Market research and analysis to identify opportunities and trends
• Content localization and cultural adaptation for Chinese platforms
• Client support and communication through WhatsApp and Slack

ASSUMPTION: This role requires a strong understanding of both Western and Chinese digital markets, as well as exceptional communication skills in both languages.

📋 Key Responsibilities

✅ Conduct market research and analysis on the Chinese digital landscape

✅ Grow and maintain a digital presence on LinkedIn and Instagram for clients

✅ Develop and implement social media growth strategies

✅ Monitor engagement metrics and community growth

✅ Create and adapt content for different platforms

✅ Assist in cultural adaptation of content for the Chinese market

✅ Maintain communication with clients through WhatsApp and Slack

✅ Provide regular updates on market opportunities and performance metrics

ASSUMPTION: This role involves a high degree of independence and self-motivation, as well as the ability to work effectively with AI tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in digital marketing and social media management, with a focus on the Chinese market

Required Skills:

• Native or professional working proficiency in English and Mandarin Chinese
• Strong market research and analytical skills
• Proficiency in Excel and AI tools (e.g., Magic AI, ChatGPT, Perplexity)
• Excellent communication and cross-cultural communication skills
• Strong problem-solving abilities and a proactive approach
• High attention to detail and a growth mindset

Preferred Skills:

• Experience working with Western celebrities or influencers
• Familiarity with Chinese social media platforms (e.g., WeChat, Weibo)
• Knowledge of SEO and content marketing strategies

ASSUMPTION: Candidates with a strong background in digital marketing and a passion for bridging Western and Chinese digital markets are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $7.00 USD per hour (no benefits package included)

Benefits:

• None specified

Working Hours: Monday to Friday, 9 AM to 6 PM PST (Pacific Standard Time), with occasional weekend availability for urgent matters

ASSUMPTION: The salary range is based on the experience level and the remote nature of the position. Benefits are not included, so candidates should consider this when applying.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing and Market Expansion

Company Size: Not specified (as a recruiting team, they may work with various-sized clients)

Founded: Not specified

Company Description:

• US-based digital marketing agency specializing in helping Western celebrities, influencers, and content creators establish and grow their presence in the Chinese market
• Provides comprehensive social media management, content localization, and market expansion services
• Focuses on revenue generation and audience growth for high-profile clients

Company Specialties:

• Social media management
• Content localization
• Market research and analysis

Company Website: http://pluslabs.org

ASSUMPTION: The company's focus on the Chinese market and Western clients requires a strong understanding of both cultures and digital landscapes.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and learning

Reporting Structure: Reports directly to clients via Magic

Work Arrangement: Fully remote, with a required work setup including a reliable internet connection, quiet workspace, and own computer with Intel Core i5 or similar

Growth Opportunities:

• Expanding market research and analysis skills
• Developing expertise in Chinese social media platforms
• Potential career progression in digital marketing or market expansion

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of market research and digital marketing.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Based in LatAm - Colombia, with a focus on the Chinese market
• Requires working with clients in different time zones
• Opportunity to work with high-profile Western celebrities and influencers

Work Schedule: Monday to Friday, 9 AM to 6 PM PST (Pacific Standard Time), with occasional weekend availability for urgent matters

ASSUMPTION: The fully remote nature of this role requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess language proficiency and cultural understanding
• In-depth interview to evaluate digital marketing skills and experience
• Background check and onboarding

Key Assessment Areas:

• Language proficiency in English and Mandarin Chinese
• Digital marketing and social media management skills
• Market research and analytical abilities
• Cultural understanding and cross-cultural communication skills

Application Tips:

• Highlight relevant experience in digital marketing and social media management, with a focus on the Chinese market
• Demonstrate strong language proficiency in English and Mandarin Chinese
• Showcase a proactive problem-solving approach and a growth mindset
• Tailor your resume and cover letter to emphasize your cultural understanding and digital marketing skills

ATS Keywords: Bilingual, Digital Marketing, Social Media Management, Market Research, Chinese Market, Western Celebrities, Content Localization, Client Support

ASSUMPTION: The application process will prioritize language proficiency, digital marketing skills, and cultural understanding, as these are crucial for success in this role.

🛠️ Tools & Technologies

• Excel
• AI tools (e.g., Magic AI, ChatGPT, Perplexity)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are standard for digital marketing and social media management roles, with an emphasis on AI tools for market research and analysis.

👔 Cultural Fit Considerations

Company Values:

• Excellence in cross-cultural communication
• Strong analytical and research capabilities
• Proactive problem-solving approach
• Ability to work independently with minimal supervision
• High attention to detail
• Proficiency with AI tools
• Strong sense of urgency and initiative

Work Style:

• Self-starter with a strong sense of urgency
• Proactive problem solver with a growth mindset
• Excellent communication and cross-cultural communication skills
• Strong analytical and research capabilities

Self-Assessment Questions:

• Do you have native or professional working proficiency in both English and Mandarin Chinese?
• Are you passionate about bridging Western and Chinese digital markets?
• Do you thrive in a fast-paced environment and have a strong sense of urgency?
• Are you a self-starter who takes ownership of projects and has a growth mindset?

ASSUMPTION: The company values a strong work ethic, cultural understanding, and a proactive approach to problem-solving, with a focus on exceptional communication skills in both English and Mandarin Chinese.

⚠️ Potential Challenges

• Working with high-profile clients and managing their expectations
• Adapting to the unique cultural preferences and market trends of the Chinese digital landscape
• Balancing multiple projects and priorities in a fast-paced environment
• Communicating effectively with clients and team members in different time zones

ASSUMPTION: The potential challenges in this role are primarily related to the unique demands of the Chinese market and the high-profile nature of the clients.

📈 Similar Roles Comparison

• This role is similar to other digital marketing and social media management positions, but with a specific focus on the Chinese market and Western celebrities/influencers
• Industry-specific context: The Chinese digital market has unique platforms, cultural preferences, and market trends that require specialized knowledge
• Career path comparison: This role can lead to career progression in digital marketing, market expansion, or related fields

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on the Chinese market and Western celebrities/influencers makes it unique.

📝 Sample Projects

• Conducting market research on the Chinese digital landscape for a Western celebrity
• Developing and implementing a social media growth strategy for an influencer looking to expand their presence in China
• Adapting content for a Western brand to align with Chinese market preferences

ASSUMPTION: Sample projects in this role would involve market research, social media management, and content localization for Western celebrities, influencers, and brands looking to expand their presence in the Chinese market.

❓ Key Questions to Ask During Interview

• How does the company support its employees in developing their digital marketing and market research skills?
• What are the most challenging aspects of working with Western celebrities and influencers in the Chinese market?
• How does the company ensure effective communication and collaboration with clients and team members in different time zones?
• What opportunities are there for professional growth and development within the company?
• How does the company measure success in this role, and what key performance indicators (KPIs) are used?

ASSUMPTION: These interview questions are designed to assess the company's support for professional growth, the challenges of working with high-profile clients, and the company's approach to communication and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing and social media management skills, as well as your language proficiency in English and Mandarin Chinese
• Prepare examples of your market research, social media management, and content localization work, if applicable
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.