📌 Core Information
🔹 Job Title: Bilingual SEO Manager
🔹 Company: Dentalcorp
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (4 days in-office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving strategic SEO initiatives to improve rankings, traffic, and patient acquisition across a national network of dental practice websites.
- Collaborating with cross-functional teams to execute integrated marketing strategies.
- Analyzing website and local listing performance to identify growth opportunities.
- Monitoring and reporting on organic KPIs to connect SEO efforts to measurable business outcomes.
- Staying up-to-date with SEO trends, algorithm updates, and best practices to continuously improve results.
ASSUMPTION: This role requires a high level of technical expertise and strategic thinking to deliver meaningful impact on organic performance across multiple websites.
📋 Key Responsibilities
✅ Lead SEO initiatives across our network of practice websites, owning delivery and results.
✅ Partner with content, web, paid media, and practice marketing teams to execute integrated strategies.
✅ Identify growth opportunities through analysis of website and local listing performance.
✅ Monitor and report on organic KPIs using tools like GA4, GSC, and rank trackers.
✅ Connect SEO efforts to measurable business outcomes like lead generation.
✅ Use platforms like SEMrush, Ahrefs, Screaming Frog, and others for auditing and optimization.
✅ Stay ahead of SEO trends, algorithm updates, and best practices to continuously improve results.
ASSUMPTION: This role requires a strong understanding of SEO best practices, tools, and data analysis to drive informed decision-making and improve organic performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of hands-on SEO experience, ideally managing large websites or multi-location businesses
Required Skills:
- Fluently bilingual in French and English
- Strong knowledge of on-page, technical, and local SEO
- Familiarity with HTML, CSS, JS, and web infrastructure
- Skilled in SEO tools (e.g., GA4, GSC, SEMrush, Ahrefs, Screaming Frog)
- Strong analytical skills with the ability to interpret data, identify trends, and drive actionable insights
- Self-starter with strong collaboration, problem-solving, and communication skills
Preferred Skills:
- Experience with multi-language or multi-location SEO programs
- Background in healthcare or regulated industries
ASSUMPTION: Given the bilingual requirement and the need to manage a large network of websites, candidates with relevant experience and strong language skills are preferred.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Manager roles in Toronto, the estimated salary range is CAD 85,000 - 110,000 per year. This range takes into account the candidate's experience level, the company's size, and the role's responsibilities.
Benefits:
- Competitive salary and benefits package
- Opportunity to work in a fast-growing, data-driven environment with high-impact projects
- Work with a talented and results-oriented marketing team
- Continuous learning and professional development opportunities
Working Hours: 32 hours per week, with flexible hours and the option to work from home one day per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Dentalcorp operates in the healthcare industry, focusing on dental care services. The company is committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences.
Company Size: Dentalcorp is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Dentalcorp was founded in 2011 and has since grown to become Canada's largest network of dental practices.
Company Description:
- Dentalcorp acquires leading dental practices and unites them in a common goal to be Canada's most trusted healthcare network.
- The company leverages its industry-leading technology, know-how, and scale to offer professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.
- Dentalcorp provides world-class resources to partners, including talent and recruitment, human resources, training and development, legal and compliance, practice optimization, marketing, IT, procurement, finance, AP, and payroll.
Company Specialties:
- Partnership models
- Strategic resources
- Vision, commitment, innovation, leadership, excellence, integrity, and collaboration
Company Website: http://www.dentalcorp.ca
ASSUMPTION: Dentalcorp's focus on growth and collaboration creates an environment where SEO professionals can make a significant impact on the company's success.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of technical expertise, strategic thinking, and collaboration with cross-functional teams.
Reporting Structure: The Bilingual SEO Manager reports directly to the Director of SEO & Web Optimization and works closely with various teams, including content, web, paid media, and practice marketing.
Work Arrangement: This is a hybrid role, with employees working 4 days a week in the Toronto office (181 Bay Street) and one day from home.
Growth Opportunities:
- As Dentalcorp continues to grow, there may be opportunities for the SEO Manager to take on additional responsibilities or lead a team in the future.
- The company offers continuous learning and professional development opportunities to help employees advance their careers.
ASSUMPTION: Given Dentalcorp's size and growth trajectory, there are ample opportunities for the right candidate to grow and make a significant impact in this role.
🌍 Location & Work Environment
Office Type: Dentalcorp's headquarters is located in a modern, high-rise office building in downtown Toronto, offering a professional and collaborative work environment.
Office Location(s): 181 Bay St, 2600, Toronto, Ontario M5J 2T3, CA
Geographic Context:
- Toronto is a multicultural, diverse city with a vibrant business community and numerous amenities.
- The office is conveniently located in the downtown core, with easy access to public transportation, restaurants, and shopping.
- Toronto is the largest city in Canada and the capital of the province of Ontario.
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM EST. Employees are expected to work 32 hours per week, with the option to work from home one day per week.
ASSUMPTION: The hybrid work arrangement and flexible work schedule allow employees to maintain a healthy work-life balance while still being accessible to their teams and partners.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to assess cultural fit and basic qualifications
- Technical interview with the Director of SEO & Web Optimization to discuss SEO strategies, tools, and experience
- On-site or virtual tour of the office and a chance to meet the team
- Final interview with the hiring manager to discuss the role's fit with the candidate's career goals and expectations
Key Assessment Areas:
- SEO knowledge and experience, with a focus on technical SEO, on-page optimization, and local SEO
- Data analysis and interpretation skills
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Problem-solving and strategic thinking abilities
Application Tips:
- Highlight relevant SEO experience and achievements in your resume, using specific examples and data-driven results
- Tailor your cover letter to demonstrate your understanding of Dentalcorp's mission and how your skills align with the role's requirements
- Prepare for interview questions that focus on your SEO expertise, data analysis skills, and ability to work collaboratively with teams
ATS Keywords: SEO, Bilingual, French, English, HTML, CSS, JavaScript, GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Data Analysis, Collaboration, Marketing, Dental, Healthcare
ASSUMPTION: Dentalcorp's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Screaming Frog
- GA4 (Google Analytics 4)
- GSC (Google Search Console)
- HTML, CSS, JavaScript
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are essential for the SEO Manager to perform their job effectively and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Clinical excellence
- Integrity and accountability
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and solution-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving measurable growth through SEO strategies?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have strong data analysis skills and the ability to interpret data to drive actionable insights?
ASSUMPTION: Candidates who align with Dentalcorp's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The role requires managing a large network of dental practice websites, which can be complex and time-consuming
- Candidates must be comfortable working in a bilingual environment and have strong language skills in both French and English
- The role may require occasional travel to other Dentalcorp locations across Canada
- Candidates must be able to work effectively in a fast-paced, dynamic environment with competing priorities
ASSUMPTION: These challenges are inherent to the role and require candidates with strong technical skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on managing a large network of dental practice websites, requiring strong project management and collaboration skills
- The role requires a deep understanding of local SEO and the ability to optimize websites for multiple locations and languages
- Career progression in this role may involve taking on additional responsibilities, such as managing a team or expanding into new markets
ASSUMPTION: This role offers unique challenges and opportunities compared to traditional SEO positions, requiring candidates with specialized skills and experience in managing large, multi-location websites.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the entire network of dental practice websites to identify growth opportunities and areas for improvement
- Developing and executing a targeted link-building strategy to improve domain authority and organic rankings for high-priority keywords
- Optimizing local listings and online reviews to improve visibility and patient acquisition for individual dental practices
ASSUMPTION: These sample projects illustrate the breadth and depth of the SEO Manager's responsibilities, requiring a strong understanding of technical SEO, on-page optimization, and local SEO.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the SEO Manager role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentalcorp support the professional development and growth of its employees?
- What are the most significant challenges facing the SEO team, and how can this role help address them?
- How does Dentalcorp measure the success of its SEO efforts, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and their commitment to driving meaningful impact on organic performance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience, skills, and achievements, using specific examples and data-driven results
- Write a compelling cover letter that demonstrates your understanding of Dentalcorp's mission and how your skills align with the role's requirements
- Prepare for interview questions that focus on your SEO expertise, data analysis skills, and ability to work collaboratively with teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
