📌 Core Information
🔹 Job Title: Bilingual Social Media Manager / Content Creator
🔹 Company: New Frontier Immigration Law
🔹 Location: Glendale, Arizona (Hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various social media platforms
- Collaborating with the team to plan and implement campaigns
- Engaging with online communities to grow brand presence
- Analyzing KPIs and social insights to optimize strategy
ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent content creation skills. The ideal candidate will be passionate about immigration rights and social impact.
📋 Key Responsibilities
✅ Develop and execute engaging content across social media channels (Instagram, TikTok, Facebook, X, LinkedIn, etc.)
✅ Collaborate with the team to plan and implement campaigns that align with the mission around immigration justice and social equity
✅ Engage with online communities to grow and maintain brand presence and support grassroots impact
✅ Analyze KPIs and social insights to optimize strategy and performance
✅ Stay current on social trends, platform updates, and culturally relevant content strategies
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong storytelling skills and an ability to interpret data to inform content strategy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience in social media management and content creation (portfolio or samples required)
Required Skills:
- Bilingual in English and Spanish (fluent in both)
- Strong storytelling, writing, video, and photography skills
- Ability to work independently and meet deadlines
- Passion for immigration rights, equity, and social justice
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of the immigration landscape and related issues
ASSUMPTION: While not explicitly stated, experience with social media analytics tools and knowledge of the immigration landscape would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $20.00 hourly (approximately $41,600 annually, based on a 40-hour workweek)
Benefits:
- Quarterly KPI-based bonus/incentive structure
- Opportunity to work on high-impact campaigns that drive real change
Working Hours: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the Phoenix, Arizona area.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Services (specifically, immigration law)
Company Size: Mid-sized (51-200 employees)
Founded: 2012 (according to LinkedIn)
Company Description:
- New Frontier Immigration Law is a purpose-driven immigration law firm helping individuals, families, and organizations navigate complex U.S. immigration processes.
- The company specializes in humanitarian immigration law and offers proactive legal workshops, on-demand training, and scalable support for immigrant employees.
- New Frontier Immigration Law is committed to people-first solutions, ensuring every client and partner experiences their pillars: Legacy, Innovate, Vested, and Excellence.
Company Specialties:
- Humanitarian immigration law
- Complex cases involving T visas, U visas, VAWA, waivers, family-based petitions, and adjustment of status
- Legal workshops and training for corporate HR departments, nonprofits, and community organizations
Company Website: www.newfrontier.us
ASSUMPTION: New Frontier Immigration Law is a mission-driven company focused on helping immigrants live free in the U.S. Their work involves complex immigration processes and requires a strong commitment to social justice and equity.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing or Communications Manager.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential advancement to a Senior Social Media Manager or similar role as the company grows
- Opportunities to work on high-impact campaigns and drive real change
- Chance to develop skills in immigration law and related issues
ASSUMPTION: As a mid-sized company, New Frontier Immigration Law offers opportunities for growth and development, particularly for candidates interested in immigration law and social impact.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): 550 W Portland St, Phoenix, Arizona 85003, US and 5710 W Camelback Rd, Phoenix, Arizona 85031, US
Geographic Context:
- Glendale, Arizona is a suburb of Phoenix with a population of around 230,000 people.
- The area has a hot desert climate, with mild winters and very hot summers.
- Glendale is home to several professional sports teams and offers a variety of cultural attractions.
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for flexibility while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Marketing or Communications Manager to discuss qualifications and expectations
- Final interview with the CEO or another senior team member to discuss the company's mission and values
Key Assessment Areas:
- Content creation skills and portfolio samples
- Understanding of social media trends and platforms
- Analytical skills and ability to interpret data
- Passion for immigration rights and social impact
Application Tips:
- Tailor your resume and cover letter to highlight your content creation skills and passion for immigration rights
- Include a portfolio or samples of your work that demonstrate your storytelling, writing, video, and photography skills
- Be prepared to discuss your understanding of social media trends and platforms, as well as your ability to analyze data and optimize strategy
ATS Keywords: Social Media Management, Content Creation, Bilingual, Immigration Rights, Social Impact, Storytelling, Writing, Video Skills, Photography Skills, Community Engagement, Campaign Planning, KPI Analysis, Social Insights, Cultural Relevance
ASSUMPTION: New Frontier Immigration Law uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer, etc.)
- Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's portfolio samples.
👔 Cultural Fit Considerations
Company Values:
- Legacy – Empowering immigrants to build lasting futures
- Innovate – Finding creative legal solutions for every case
- Vested – Fully committed to clients, partners, and the mission
- Excellence – Setting the national standard in humanitarian immigration law
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and deadlines
- Committed to the company's mission and values
Self-Assessment Questions:
- Do you have a strong passion for immigration rights and social impact?
- Are you comfortable working in a collaborative, team-oriented environment?
- Can you adapt to changing priorities and deadlines while maintaining a high level of quality?
ASSUMPTION: New Frontier Immigration Law values candidates who are passionate about their mission and committed to their company values.
⚠️ Potential Challenges
- The role may require working on evenings and weekends to engage with online communities during peak hours
- Candidates may need to develop a strong understanding of immigration law and related issues to create relevant and engaging content
- The role may involve working with sensitive and emotional topics related to immigration
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: These potential challenges are specific to the role and the company's work arrangement. Candidates should consider their personal preferences and work style when applying.
📈 Similar Roles Comparison
- This role differs from other social media manager positions in its focus on immigration rights and social impact, as well as its requirement for bilingual skills
- New Frontier Immigration Law is a mid-sized company, offering a different work environment and growth opportunities compared to larger enterprises or startups
- Candidates with experience in immigration law or related fields may have an advantage in this role, but relevant skills and a passion for the mission are more important than specific industry experience
ASSUMPTION: This role is unique in its focus on immigration rights and social impact, and candidates with relevant skills and passion are encouraged to apply.
📝 Sample Projects
- Creating a social media campaign to raise awareness about a specific immigration issue or policy change
- Developing a series of videos or blog posts to educate the public about the immigration process and related topics
- Analyzing social media data to identify trends and optimize content strategy for a specific platform or audience
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. The specific projects may vary depending on the company's needs and the candidate's skills and portfolio samples.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to immigration law and social impact?
- How does the marketing or communications team collaborate with other departments, such as legal and client services?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for employees with a hybrid work arrangement?
- Can you provide examples of successful social media campaigns the company has implemented in the past?
ASSUMPTION: These key questions are intended to help candidates better understand the company's mission, work environment, and growth opportunities. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content creation skills and passion for immigration rights
- Include a portfolio or samples of your work that demonstrate your storytelling, writing, video, and photography skills
- Prepare for your interview by researching the company's mission, values, and recent social media campaigns
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
