📌 Core Information
🔹 Job Title: Binance Accelerator Program - Marketing (Web3 Earn)
🔹 Company: Binance
🔹 Location: Taipei, Taiwan
🔹 Job Type: Binance Accelerator Program
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns for Web3 earn products
- Collaborating with cross-functional teams and KOLs to promote products
- Developing creative marketing strategies to drive user acquisition and increase TVL
- Working in a fast-paced, dynamic environment with a global team
ASSUMPTION: This role is part of Binance's Accelerator Program, designed for early career talent to gain immersive experience in the Web3 space. It offers a unique opportunity to learn and grow professionally while contributing to the crypto-currency revolution.
📋 Key Responsibilities
✅ Plan and manage marketing campaigns in collaboration with various teams
✅ Prepare marketing content and materials for Web3 earn products
✅ Work closely with cross-functional teams to ensure cohesive and effective campaign execution
✅ Collaborate with KOLs to promote Web3 earn products
✅ Develop marketing campaigns aimed at driving new user acquisition and increasing TVL
ASSUMPTION: While the role is focused on marketing, it involves a broad range of responsibilities that require strong organizational skills and the ability to work independently.
🎯 Required Qualifications
Education: Current university students or recent graduates
Experience: None specified, but relevant experience in business development or marketing is advantageous
Required Skills:
- Bilingual English/Mandarin
- Self-learning personality and ability to work independently
- Ability to handle a fast-paced environment and many moving parts at once
- Highly organized and comfortable working across time zones and multiple projects
- Excellent communication and presentation skills
Preferred Skills:
- Previous experiences in BD or marketing
- Creativity to develop unique ideas and expand on them
- Strong interest and knowledge about crypto, blockchain technology, and the Binance ecosystem
ASSUMPTION: While the role requires specific language proficiency, it is open to recent graduates and current university students, indicating a focus on developing talent rather than extensive experience.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Taiwan's financial services sector is NT$30,000 - NT$50,000 per month. However, as this is an accelerator program, compensation may be structured differently.
Benefits:
- Opportunity to work in a fast-growing, global company
- Exposure to the latest blockchain and cryptocurrency technologies
- Networking opportunities with industry professionals
- Potential full-time employment after the program
Working Hours: Full-time (40 hours/week), with flexible hours to accommodate global team collaboration
ASSUMPTION: While the salary range is an estimate, the benefits offered by Binance, such as industry exposure and networking opportunities, are significant.
📌 Applicant Insights
🔍 Company Context
Industry: Binance is a global blockchain company that operates the world’s largest digital asset exchange by trading volume and users. It is dedicated to accelerating cryptocurrency adoption and increasing the freedom of money.
Company Size: Binance has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: Binance was founded in 2017 and has since grown to become one of the leading players in the blockchain and cryptocurrency industry.
Company Description:
- Binance is the world’s leading blockchain and cryptocurrency infrastructure provider
- It offers a financial product suite that includes the largest digital asset exchange by volume
- Binance is trusted by millions worldwide and features an unmatched portfolio of crypto products and offerings
Company Specialties:
- Digital Assets Exchange
- Blockchain
- Cryptocurrency Exchange
- Bitcoin
- Fintech
- Ethereum
- DLT
- Exchange
- Cryptocurrency
- Altcoins
- Cryptocurrency Information
- Trading Platform
- and Finance
Company Website: https://www.binance.com/
ASSUMPTION: Binance's rapid growth and global presence provide unique opportunities for professional development and exposure to the latest technologies in the blockchain and cryptocurrency industry.
📊 Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: This role reports to the Binance Earn team and works closely with various cross-functional teams, including BD, product, design, and legals.
Work Arrangement: On-site, with flexible hours to accommodate global team collaboration
Growth Opportunities:
- Potential full-time employment after the program
- Exposure to various aspects of the business, including product, marketing, and business development
- Networking opportunities with industry professionals
ASSUMPTION: The Binance Accelerator Program is designed to provide early career talent with an immersive experience in the Web3 space, offering significant growth opportunities.
🌍 Location & Work Environment
Office Type: Binance's Taipei office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant tech industry
- It offers a high quality of life, with a mix of traditional culture and modern amenities
- The city is well-connected, with easy access to public transportation and international airports
Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate global team collaboration
ASSUMPTION: While the role is based in Taipei, Binance's global presence allows for collaboration with teams from around the world, providing a diverse and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Binance Earn team
- Final interview with senior leadership
Key Assessment Areas:
- Language proficiency (English/Mandarin)
- Problem-solving skills
- Cultural fit with Binance's values
- Understanding of blockchain and cryptocurrency technologies
Application Tips:
- Highlight relevant experience in business development or marketing
- Demonstrate a strong interest in crypto, blockchain technology, and the Binance ecosystem
- Showcase creativity and the ability to develop unique ideas
- Prepare questions about the role, team, and company to demonstrate engagement and enthusiasm
ATS Keywords: Marketing, Business Development, Crypto, Blockchain, Binance, Web3 Earn, Campaign Planning, Campaign Execution, KOL Collaboration, User Acquisition, TVL Increase
ASSUMPTION: Binance's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Marketing tools (e.g., CRM, social media management platforms)
- Project management tools (e.g., Asana, Trello)
- Communication tools (e.g., Slack, Microsoft Teams)
- Cryptocurrency and blockchain-related tools and platforms
ASSUMPTION: The specific tools and technologies used will depend on the projects and campaigns the candidate works on during the program.
👔 Cultural Fit Considerations
Company Values:
- User-centric
- Pioneering
- Global
- Winning
- All for one, one for all
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Global and diverse
- Focused on innovation and continuous learning
Self-Assessment Questions:
- Do I have a strong user-centric mindset and a passion for driving user acquisition and engagement?
- Am I comfortable working in a fast-paced, dynamic environment with a global team?
- Do I have a pioneering spirit and a desire to learn and grow in the blockchain and cryptocurrency industry?
ASSUMPTION: Binance's company culture is fast-paced, collaborative, and focused on innovation and continuous learning, requiring candidates who are adaptable, proactive, and eager to learn.
⚠️ Potential Challenges
- The role requires strong language proficiency in English and Mandarin, which may be challenging for some candidates
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment
- The role involves working with a global team, which may require flexibility in working hours and communication across time zones
- The role is part of an accelerator program, which may have a fixed duration and may not guarantee full-time employment after the program
ASSUMPTION: While the role presents several challenges, it also offers significant opportunities for professional development and growth in the blockchain and cryptocurrency industry.
📈 Similar Roles Comparison
- This role is part of Binance's Accelerator Program, which is designed for early career talent and offers an immersive experience in the Web3 space
- Similar roles in the industry may be focused on specific aspects of marketing or business development, rather than offering a broad range of responsibilities
- Career paths in the blockchain and cryptocurrency industry are diverse and may include roles in product management, engineering, or operations, among others
ASSUMPTION: The Binance Accelerator Program offers a unique opportunity to gain exposure to various aspects of the business, providing a strong foundation for a career in the blockchain and cryptocurrency industry.
📝 Sample Projects
- Planning and executing a marketing campaign for a new Web3 earn product launch
- Developing a social media strategy to increase user engagement and acquisition
- Collaborating with KOLs to promote Web3 earn products and drive TVL increase
ASSUMPTION: The specific projects the candidate works on during the program will depend on the team's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Binance Earn team in the next quarter?
- How does this role fit into the broader strategy of the Binance Earn team and the company as a whole?
- What opportunities are there for professional development and growth within the company?
- How does Binance support employees in building their skills and advancing their careers?
- What is the typical career path for someone in this role, and what are the opportunities for progression within the company?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates a strong interest in the role and the company, and can help the candidate better understand the opportunities and challenges of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in business development or marketing, as well as your strong interest in crypto, blockchain technology, and the Binance ecosystem
- Prepare questions about the role, team, and company to demonstrate engagement and enthusiasm
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
