Biz. Marketing Specialist

📌 Core Information

🔹 Job Title: Biz. Marketing Specialist

🔹 Company: Coupang

🔹 Location: Tokyo, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing in-house marketing platforms
• Monitoring marketing campaigns and creatives with QA process
• Developing and maintaining marketing workflows
• Collaborating with marketers to align operations settings
• Supporting the implementation and management of online marketing tools

ASSUMPTION: This role requires a strong background in marketing operations and a solid understanding of various marketing tools and platforms.

📋 Key Responsibilities

✅ Manage and optimize in-house marketing platforms

✅ Monitor marketing campaigns and creatives with QA process

✅ Develop and maintain marketing workflows, ensuring efficient lead nurturing and pipeline management

✅ Collaborate with marketers to align operations settings

✅ Support the implementation and management of online marketing tools (email, app push, text message)

✅ Create reports and dashboards to provide the marketing team with results

✅ Assist with budget tracking, forecasting, and resource allocation for marketing initiatives

✅ Identify and implement process improvements to enhance marketing efficiency

ASSUMPTION: This role requires strong attention to detail, excellent problem-solving skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business administration, statistics, or a related field

Experience: Proven experience in IT platforms, e-commerce, online service, or a similar field

Required Skills:

• Experience with marketing and operations tools
• Knowledge of online marketing (CRM, Performance Marketing, Partnership)
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent problem-solving and process optimization skills

Preferred Skills:

• Move with Urgency and Think Systematically
• Excellent communication and collaboration skills
• Working knowledge of SQL or data visualization tools for advanced reporting

ASSUMPTION: Candidates with experience in marketing operations and a strong understanding of marketing tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marketing Operations Specialist in Tokyo with 2-5 years of experience is ¥5,000,000 - ¥7,000,000 per year. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Generous vacation and holiday leave
• Employee discounts on Coupang services

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Coupang is a leading e-commerce platform in South Korea, focusing on retail, technology, operations, IT, and internet services. They are known for their exceptional customer service and innovative approach to commerce.

Company Size: Coupang is a large global public company with over 10,000 employees worldwide. This size offers numerous opportunities for growth and collaboration.

Founded: Coupang was founded in 2010 and has since grown to become a major player in the global e-commerce market.

Company Description:

• Coupang exists to wow its customers by making shopping, eating, and living easier than ever.
• The company is known for its startup culture, which fosters innovation and entrepreneurship.
• Coupang is committed to pushing the boundaries of what's possible to solve problems and break traditional tradeoffs.

Company Specialties:

• E-commerce platform development and management
• Retail and customer service
• Technology and internet services
• Operations and IT

Company Website: https://www.coupang.jobs/

ASSUMPTION: Coupang's focus on innovation and customer experience makes it an exciting place to work for marketing professionals.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in marketing operations or a related field.

Reporting Structure: The Marketing Operations Specialist will report directly to the Marketing Manager and collaborate with various marketing teams.

Work Arrangement: This is an on-site position based in Tokyo, Japan. However, Coupang may consider hybrid or remote work arrangements for the right candidate.

Growth Opportunities:

• Coupang's rapid growth and expansion present numerous opportunities for career advancement.
• The company encourages internal mobility and promotes from within.
• This role offers the chance to work on high-impact projects and make a significant contribution to the company's success.

ASSUMPTION: The Marketing Operations Specialist role at Coupang offers excellent growth opportunities for motivated and ambitious professionals.

🌍 Location & Work Environment

Office Type: Coupang's Tokyo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 720 Olive Way, Seattle, Washington 98101, US; 570, Tower 730, Songpa-daero, Songpa-gu, Seoul, Seoul 05510, KR; 605 Fairchild Dr, Mountain View, CA 94043, US; 2889 Jin Ke Lu, Pudong Xinqu, Shanghai, Shanghai 201203, CN; Wangjing West Garden, Chaoyang District, 10F Botai Building, Beijing, Beijing 100022, CN; Samdo Tower, 151, Bundangnaegok-ro, Bundang-gu, Seongnam-si, Gyeonggi-do 13524, KR; 13F, No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, TW; 80 ROBINSON ROAD #02-00, Singapore, SG; A Building 3F, No. B-1 Science Park, No.2888, Changbaishan Road, Yanji, CN; Unit 2, 9F, Galaxy Development Center, Fuhua No.3 Road, Futian District, Shenzhen, 518046, CN; 10/F, YF Life Tower, 33 Lockhart Road Wanchai, Hong Kong, HK; 708-4 Yeoksam-dong, Gangnam-gu, Seoul, KR; 1560 Sierra Ridge Dr, Riverside, California 92507, US; Ecoworld Tower 6A & 6B Devarabisanahalli, Bengaluru, Karnataka 560103, IN; 6th St NW, Washington, District of Columbia, US

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant culture and numerous entertainment options.
• The city offers a high standard of living, with excellent public transportation and infrastructure.
• Tokyo is home to numerous multinational corporations and offers ample opportunities for professional growth.

Work Schedule: Standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday) with occasional overtime as needed.

ASSUMPTION: Coupang's Tokyo office provides a dynamic and engaging work environment that fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Technical skills in marketing operations and relevant tools
• Problem-solving and process optimization abilities
• Communication and collaboration skills
• Alignment with Coupang's company values and culture

Application Tips:

• Highlight your experience with marketing and operations tools in your resume.
• Tailor your cover letter to demonstrate your understanding of Coupang's mission and values.
• Prepare examples of process improvements or optimizations you've implemented in previous roles.

ATS Keywords: Marketing Operations, Data Management, Lead Management, Process Optimization, Collaboration, Budget Tracking, Reporting, Attention to Detail, Problem Solving, Online Marketing, CRM, Performance Marketing, Partnership, SQL, Data Visualization, Project Management

ASSUMPTION: Coupang's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates are well-suited to the role and the company's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Marketing Operations Specialist will be expected to have experience with various marketing tools and platforms, as well as the ability to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Move with Urgency
• Think Systematically
• Delight Customers
• Act Like Owners
• Embrace Change

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of driving results and improving processes?

ASSUMPTION: Coupang values candidates who are aligned with their company values and can thrive in their fast-paced, collaborative work environment.

⚠️ Potential Challenges

• The Marketing Operations Specialist role may require working with multiple teams and stakeholders, which can be challenging at times.
• Coupang's rapid growth and expansion may present unique challenges and opportunities for the right candidate.
• The role may require occasional overtime to meet project deadlines or support marketing campaigns.
• Tokyo's competitive job market may present challenges in attracting and retaining top talent.

ASSUMPTION: The Marketing Operations Specialist role at Coupang offers a unique set of challenges and opportunities for motivated and ambitious professionals.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Marketing Operations Specialist focuses on process optimization and data management rather than campaign creation or customer engagement.
• This role is well-suited to candidates with a strong background in marketing operations and a solid understanding of marketing tools and platforms.
• Career progression in this role may lead to senior marketing operations roles or management positions within Coupang's marketing department.

ASSUMPTION: The Marketing Operations Specialist role at Coupang is distinct from other marketing roles and offers unique opportunities for career growth and development.

📝 Sample Projects

• Optimizing marketing campaign workflows to improve lead nurturing and conversion rates
• Developing and implementing a marketing analytics dashboard to track campaign performance and ROI
• Streamlining the marketing budgeting and forecasting process to improve efficiency and accuracy

ASSUMPTION: The Marketing Operations Specialist role at Coupang offers a wide range of projects and initiatives designed to improve marketing efficiency and effectiveness.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaign workflow and how this role fits into the process?
• How does Coupang support the professional development and growth of its marketing operations team members?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Coupang measure the success of its marketing campaigns, and how will this role contribute to that process?
• What is the work-life balance like for this role, and how does Coupang support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding Coupang's marketing operations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Coupang Jobs portal
• Tailor your resume to highlight your experience with marketing and operations tools, as well as any relevant process optimization or improvement projects.
• Write a cover letter explaining your interest in the Marketing Operations Specialist role and how your skills and experience make you a strong fit for the position.
• Prepare examples of process improvements or optimizations you've implemented in previous roles to discuss during the interview.
• Follow up with the Coupang HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.