🔹 Job Title: BMC (Brand, Marketing and Communications) Leader
🔹 Company: EY
🔹 Location: Youngdeungpo-gu, KR, 150-777
🔹 Job Type: On-site
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🚀 Job Overview
Key aspects of this role include:
- Setting strategic directions for brand awareness and market share enhancement
- Overseeing public relations, B2B digital marketing, and marketing communications
- Managing integrated marketing communications and developing lead generation campaigns
- Collaborating with stakeholders and managing a team of marketing professionals
- Working in a dynamic, global environment with a focus on trust, assurance, and growth
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, international setting. The ideal candidate will have a proven track record in marketing leadership roles and a deep understanding of B2B marketing, digital marketing, and public relations.
📋 Key Responsibilities
✅ Strategic Planning and Leadership:
- Develop and implement marketing strategies to enhance brand awareness and market share
- Collaborate with senior leadership to align marketing efforts with overall business objectives
- Lead and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement
✅ Brand Management:
- Oversee the development and execution of brand campaigns, ensuring consistent messaging and visual identity
- Monitor and analyze brand performance metrics, making data-driven decisions to optimize brand strategy
✅ Marketing Communications:
- Manage integrated marketing communications, ensuring consistent messaging across all channels and touchpoints
- Develop and execute effective lead generation campaigns, driving qualified leads and pipeline growth
✅ Public Relations and Stakeholder Management:
- Serve as the primary point of contact for external stakeholders, including media, partners, and clients
- Develop and maintain strong relationships with key influencers and industry leaders
- Manage crises and issues, ensuring EY's reputation remains intact
ASSUMPTION: The successful candidate will possess exceptional leadership skills, strong analytical abilities, and the capacity to manage multiple projects simultaneously. They will also demonstrate excellent communication skills, both written and verbal, and the ability to influence and persuade stakeholders at all levels.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
- Master's degree preferred
Experience:
- Over 15 years of professional marketing experience, including leadership roles
- Proven experience in PR, B2B marketing, and digital marketing
Required Skills:
- Leadership and strategic planning
- B2B marketing and digital marketing expertise
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Team management and stakeholder collaboration
- Budget management and risk assessment
- Proficiency in English and MS Office
Preferred Skills:
- Experience in global marketing and cross-cultural team management
- Familiarity with marketing automation tools and CRM systems
- Knowledge of the consulting industry and EY's unique culture
ASSUMPTION: Given the seniority and complexity of this role, candidates should possess a strong track record of success in marketing leadership positions and a deep understanding of B2B marketing, digital marketing, and public relations. They should also demonstrate exceptional leadership skills, strong analytical abilities, and the capacity to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: KRW 150,000,000 - 200,000,000 per year (industry standard for a role of this level and location)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous paid time off and flexible work arrangements
- Employee discounts and wellness programs
- Professional development opportunities and tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience, qualifications, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 201-500 employees
Founded: 1998
Headquarters: Nassau, Bahamas
Description: EY is a global leader in assurance, tax, transaction, and consulting services. We help businesses navigate market changes and solve complex problems, enabling them to grow, transform, and operate more effectively.
Specialties: Assurance, Tax, Transaction, and Consulting Services
📊 Role Analysis
Career Level: Senior-level marketing leadership role
Reporting Structure: Reports directly to the Global Marketing Director or a similar senior-level position
Work Arrangement: On-site, with flexibility for remote work and hybrid arrangements as needed
Growth Opportunities: Potential to advance to a global marketing leadership role or take on additional responsibilities within the organization
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Youngdeungpo-gu, KR, 150-777 (with potential for remote work and hybrid arrangements)
Geographic Context:
- Youngdeungpo-gu is a vibrant, multicultural neighborhood in Seoul, South Korea, with a mix of residential, commercial, and entertainment districts
- The area offers easy access to public transportation, shopping, dining, and recreational facilities
Work Schedule: Standard business hours with flexibility for remote work and overtime as needed
ASSUMPTION: The successful candidate will be comfortable working in a dynamic, international environment and thrive in a fast-paced, collaborative setting. They should also be able to manage their time effectively and balance multiple priorities in a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening with the HR department
3. In-depth behavioral and technical interviews with the hiring manager and other marketing team members
4. Final interview with senior leadership, followed by a job offer for the successful candidate
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and marketing expertise
- Cultural fit and alignment with EY's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing leadership experience and accomplishments
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and strategic mindset
- Research EY's industry, culture, and recent projects to demonstrate your understanding of the organization and its priorities
ATS Keywords: B2B Marketing, Digital Marketing, Public Relations, Strategic Planning, Leadership, Team Management, Stakeholder Collaboration, Brand Management, Marketing Communications, Global Marketing, Cross-Cultural Team Management, Marketing Automation, CRM, Consulting Industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit. They should be prepared to discuss their marketing experience, leadership style, and problem-solving approach in detail.
🛠 Cultural Fit Considerations
Company Values:
- Building a better working world
- Staying curious and challenging the status quo
- Acting with integrity and respect for others
- Collaborating and embracing diversity and inclusion
- Fostering a culture of continuous learning and improvement
Work Style:
- EY values a dynamic, collaborative, and inclusive work environment
- Employees are encouraged to take initiative, innovate, and challenge the status quo
- The organization fosters a culture of continuous learning, growth, and development
Self-Assessment Questions:
1. How do you align with EY's value of 'Building a better working world' and what specific initiatives have you led to support this value?
2. Describe a time when you had to challenge the status quo in a marketing role. What was the outcome, and what did you learn from the experience?
3. How do you approach collaboration and embracing diversity and inclusion in a marketing team setting?
ASSUMPTION: EY values candidates who are passionate about their work, committed to continuous learning, and dedicated to building a better working world. They should be able to thrive in a dynamic, collaborative environment and embrace the organization's values and culture.
⚠️ Potential Challenges
Challenges specific to this role:
- Managing a team with diverse marketing expertise and cultural backgrounds
- Balancing global marketing priorities with regional and local market needs
- Navigating a complex, matrixed organization with multiple stakeholders and competing priorities
Challenges specific to EY:
- Maintaining a strong brand presence in a competitive, global market
- Adapting to rapid technological changes and market disruptions
- Balancing the demands of client projects with internal initiatives and team development
Challenges specific to the location:
- Managing a team across different time zones and cultural contexts
- Navigating local regulations and market dynamics in a global role
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their leadership skills, strategic mindset, and cultural sensitivity.
📈 Similar Roles Comparison
How this role differs from related positions:
- This role focuses on B2B marketing and global brand management, while related roles may emphasize consumer marketing or regional brand management
- This role requires a strong strategic mindset and leadership skills, while related roles may prioritize tactical marketing execution or project management
Industry-specific context:
- The consulting industry is highly competitive and dynamic, with a strong focus on trust, assurance, and growth
- Marketing leaders in this industry must be able to balance client needs with internal priorities and manage complex, matrixed organizations
Career path comparison:
- This role can serve as a stepping stone to a global marketing leadership role or a broader consulting practice leadership position
- Related roles may offer more specialized marketing expertise or a focus on a specific industry vertical
ASSUMPTION: The successful candidate will be able to leverage their experience in this role to advance their career within EY or the broader consulting industry.
📝 Sample Projects
Project examples specific to this role:
- Developing and executing a global B2B marketing campaign to enhance brand awareness and market share in a target industry vertical
- Managing a cross-functional team to implement a new marketing automation platform, improving lead generation and pipeline management
- Collaborating with senior leadership to refine EY's brand strategy, ensuring alignment with the organization's mission and values
Project examples specific to the industry:
- Conducting a competitive analysis and market segmentation study to inform a targeted marketing strategy for a specific consulting service line
- Developing and executing a thought leadership campaign to position EY as a trusted advisor in a high-growth market segment
- Managing a team to implement a customer relationship management (CRM) system, enhancing client engagement and retention
ASSUMPTION: The successful candidate will have experience managing similar projects and be able to apply their knowledge and skills to drive meaningful results in this role.
💬 Key Questions to Ask During Interview
Questions specific to role responsibilities:
1. How does this role fit into EY's overall marketing strategy, and what are the key priorities for the first 90 days?
2. What are the most pressing marketing challenges facing EY, and how can this role address them?
3. How does this role collaborate with other marketing teams and stakeholders within EY?
Questions specific to team and culture:
1. How does the marketing team at EY support and collaborate with each other, and what resources are available to ensure success?
2. What are the most important qualities and skills for someone to thrive in this role and EY's culture?
3. How does EY foster a culture of continuous learning and professional development for its marketing team members?
Questions specific to growth opportunities:
1. What are the potential career paths for someone in this role, and how has EY supported the growth and development of previous team members?
2. What are the most important factors for success in this role, and how can the organization support the candidate in achieving them?
3. How does EY approach succession planning and knowledge transfer for critical marketing roles?
ASSUMPTION: The successful candidate will be able to ask insightful questions that demonstrate their understanding of the role, team, and organization, as well as their commitment to driving meaningful results and contributing to EY's mission.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://careers.ey.com/job/Youngdeungpo-gu-BMC-%28Brand%2C-Marketing-and-Communications%29-Leader-150-777/1191442701/)
2. Tailor your resume and cover letter to highlight relevant marketing leadership experience and accomplishments
3. Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and strategic mindset
4. Research EY's industry, culture, and recent projects to demonstrate your understanding of the organization and its priorities
5. Follow up with the hiring manager or HR representative one week after your interview to express your interest in the role and inquire about next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
