📌 Core Information
🔹 Job Title: Branch Marketing Consultant II
🔹 Company: Fragomen
🔹 Location: Chennai, India
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the firm's marketing initiatives to enhance client engagement
- Collaborating with various teams to ensure effective communication and implementation of marketing programs
- Developing strategies that align with the firm's overall marketing objectives
- Contributing to the firm's commitment to diversity, inclusion, and sustainability
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on collaboration and stakeholder management.
📋 Key Responsibilities
✅ Supporting the development and execution of marketing strategies and campaigns
✅ Collaborating with cross-functional teams to ensure marketing programs align with business objectives
✅ Monitoring and analyzing campaign performance to drive continuous improvement
✅ Contributing to the firm's thought leadership and content marketing efforts
✅ Assisting in the planning and coordination of events and conferences
✅ Providing support to the firm's diversity, inclusion, and sustainability initiatives
ASSUMPTION: This role may involve some project management and vendor coordination, as well as occasional travel for events and conferences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on strategic planning and campaign execution
Required Skills:
- Proven experience in marketing, with a strong understanding of campaign development and execution
- Excellent communication and stakeholder management skills
- Strong analytical skills and data-driven mindset
- Familiarity with immigration law or global mobility is a plus
- Proficient in Microsoft Office Suite and marketing automation tools
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce, HubSpot)
- Fluency in multiple languages
- Knowledge of the legal industry or professional services sector
ASSUMPTION: Candidates with experience in marketing within the immigration or legal sector may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 8,00,000 - 12,00,000 per annum (Based on experience and industry standards)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Chennai, India. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fragomen is a leading global immigration services firm, ranked on the Am Law 100 and Am Law Global 100. They provide end-to-end support across the immigration lifecycle, combining legal acumen and advanced digital capabilities.
Company Size: Fragomen has over 6,000 professionals in 65+ offices across the Americas, EMEA, and Asia Pacific, making it a large organization with significant resources and opportunities for growth.
Founded: Fragomen was founded in 1951 and has since grown to become a trusted partner for corporations and individuals navigating global mobility.
Company Description:
- Fragomen helps corporations and individuals navigate the complexities of global mobility
- The firm delivers services in over 170 countries, providing end-to-end support across the immigration lifecycle
- Fragomen combines legal acumen and advanced digital capabilities to simplify global mobility and deliver smarter, faster, and more adaptive solutions
Company Specialties:
- U.S. Immigration Services
- Global Immigration Services
- Technology and In-House Program Solutions
- I-9 / IRCA / LCA Compliance
- U.S. Consular Representation
- Employment Verification
- Investment Visas (including EB-5)
- Government Affairs
Company Website: http://www.fragomen.com
ASSUMPTION: Fragomen's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various industries and cultures.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the marketing function.
Reporting Structure: The Branch Marketing Consultant II will report to the Marketing Manager or a similar role, depending on the specific office structure.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary based on business needs and team preferences.
Growth Opportunities:
- Progression to a senior marketing role within the firm
- Expanding expertise in immigration law or global mobility
- Gaining experience in cross-functional teams and projects
- Developing leadership and management skills
ASSUMPTION: With Fragomen's global presence and diverse client base, there are ample opportunities for career growth and development within the marketing function.
🌍 Location & Work Environment
Office Type: Fragomen's Chennai office is a modern, professional environment with a collaborative culture.
Office Location(s): 5th Floor, Lulu Cyber Tower 1, Infopark, Kakkanad, Kochi, KL 682 042, India
Geographic Context:
- Chennai is the capital city of the Indian state of Tamil Nadu
- It is a major cultural, economic, and educational center in South India
- The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than in major Western cities
Work Schedule: The work schedule for this role is typically Monday to Friday, with some flexibility for hybrid work arrangements.
ASSUMPTION: Chennai's vibrant culture, diverse population, and lower cost of living may appeal to candidates seeking a unique work environment with a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the office managing partner or a senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and stakeholder management skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Fragomen's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Fragomen's services and industry to demonstrate your understanding of the business
ATS Keywords: Marketing, Campaign Development, Stakeholder Management, Analytics, Immigration Law, Global Mobility, CRM, Marketing Automation
ASSUMPTION: Fragomen's interview process is designed to assess both the candidate's technical skills and cultural fit, with a focus on their ability to contribute to the firm's marketing objectives and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the office and team preferences, as well as the candidate's expertise and experience.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Innovative
- Diverse and inclusive
- Committed to excellence
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and teamwork skills
- Attention to detail and quality-focused
- Proactive and solution-oriented
Self-Assessment Questions:
- How do you demonstrate Fragomen's commitment to diversity and inclusion in your work?
- Can you provide an example of a time when you successfully managed a complex project or stakeholder relationship?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Fragomen values candidates who align with their commitment to client focus, collaboration, innovation, diversity, and excellence, as well as those who can demonstrate a strong work ethic and results-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with tactical execution
- Navigating a large, global organization with diverse teams and cultures
- Occasional travel for events and conferences
- Keeping up with the fast-paced and ever-changing immigration landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on strategic planning and collaboration with cross-functional teams
- Fragomen's global presence and diverse client base offer unique opportunities for career growth and development
- This role may require more frequent travel than other marketing positions, depending on the specific office and team
ASSUMPTION: Candidates should consider their preferences for strategic vs. tactical work, as well as their comfort with travel and navigating a large, global organization.
📝 Sample Projects
- Developing and executing a marketing campaign to promote Fragomen's global immigration services
- Collaborating with the business development team to create targeted content for key clients and industries
- Assisting in the planning and coordination of an international immigration conference
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role contribute to Fragomen's overall marketing objectives and strategy?
- Can you describe the team structure and dynamics for this role?
- How does Fragomen support the professional development and growth of its marketing team members?
- What are the most pressing marketing challenges facing Fragomen in the next 1-2 years, and how can this role help address them?
- How does Fragomen's commitment to diversity, inclusion, and sustainability manifest in its marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's marketing priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Fragomen's services and industry to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
