📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Bangkok, Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategies to drive business growth
- Collaborating with various teams to enhance brand visibility
- Enhancing customer engagement through marketing initiatives
- Working in a dynamic retail environment with international exposure
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on execution and collaboration.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to achieve business objectives
✅ Collaborate with cross-functional teams to enhance brand visibility and customer engagement
✅ Monitor and analyze marketing campaign performance using relevant metrics
✅ Contribute to the development of marketing materials and promotional activities
✅ Assist in event planning and coordination
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience in marketing or a related field
Required Skills:
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Proficient in Microsoft Office Suite and marketing software tools
- Fluency in English
Preferred Skills:
- Experience with CRM software
- Knowledge of the retail industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Bangkok, THB 25,000 - 35,000 per month
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Employee discounts on products and services
- Opportunities for professional development and career growth
Working Hours: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for event-related work
ASSUMPTION: Salary range is based on industry standards and company size. Benefits are subject to change and may vary based on the employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in the domestic market and international expansion.
Company Size: Central Group has over 10,000 employees, providing a large and diverse work environment.
Founded: 1927, with over 95 years of experience in the retail industry.
Company Description:
- Central Group consists of various corporations, each a leader in its respective segment
- Focuses on core businesses, core brands, and brand commitment
- Strives to create differentiation in brand experience through quality products and services
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail and e-commerce
- Digital marketing and creative services
- Human resources and IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse business portfolio provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, offering opportunities to gain experience and develop marketing skills.
Reporting Structure: The Branch Marketing Professional 1 reports directly to the Marketing Manager.
Work Arrangement: This is an on-site role, with the possibility of remote work for specific tasks or events.
Growth Opportunities:
- Progression to higher-level marketing roles within the company
- Expansion into international markets and branches
- Development of skills in various marketing disciplines and industries
ASSUMPTION: Successful performance in this role can lead to increased responsibilities and career advancement within Central Group.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is a modern, multi-story building with a professional work environment.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, Thailand
Geographic Context:
- Bangkok is a bustling metropolis with a vibrant retail industry
- The office is located in a central business district with easy access to public transportation
- Bangkok offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Standard office hours with flexibility for event-related work and marketing campaign execution.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on team collaboration and cross-functional projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing and analytical skills
- Communication and interpersonal skills
- Cultural fit and adaptability
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've worked on
- Research Central Group's marketing strategies and be prepared to discuss them in the interview
ATS Keywords: Marketing strategy, campaign execution, brand visibility, customer engagement, analytical skills, team collaboration, retail industry
ASSUMPTION: Central Group's application process is competitive, and candidates should be prepared to demonstrate their skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software tools (e.g., Hootsuite, Google Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing campaigns and projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Focus on execution and results
- Strong emphasis on team collaboration
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for enhancing customer experiences?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you possess strong analytical skills and a results-driven mindset?
ASSUMPTION: Central Group values employees who are adaptable, results-oriented, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Adapting to a fast-paced work environment with tight deadlines
- Collaborating effectively with cross-functional teams
- Navigating a large organization with diverse business units
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and work well under pressure.
📈 Similar Roles Comparison
- This role focuses more on execution and campaign management compared to strategic marketing roles
- Central Group's diverse business portfolio offers opportunities to work on various marketing projects and campaigns
- Career progression may involve moving into more specialized marketing roles or management positions
ASSUMPTION: This role provides a broad range of marketing experience, making it an excellent starting point for a career in marketing.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product line
- Analyzing customer data to identify trends and opportunities for targeted marketing
- Coordinating events and promotional activities to enhance brand visibility
ASSUMPTION: Sample projects may vary depending on the specific marketing campaigns and initiatives assigned.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the marketing team?
- How does Central Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare examples of marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
