📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives at the branch level
- Executing marketing strategies to enhance customer engagement
- Driving sales through effective marketing campaigns
- Collaborating with cross-functional teams to achieve marketing objectives
ASSUMPTION: This role requires strong organizational skills and the ability to work independently, as well as collaborate effectively with teams.
📋 Key Responsibilities
✅ Supporting marketing strategies to enhance customer engagement and drive sales
✅ Collaborating with cross-functional teams to achieve marketing objectives
✅ Executing marketing campaigns and events at the branch level
✅ Monitoring and analyzing marketing campaign performance
✅ Coordinating with vendors and external partners for marketing activities
ASSUMPTION: This role may require occasional weekend work or extended hours during peak marketing periods.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing or a related field
Required Skills:
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite
- Fluency in English
Preferred Skills:
- Experience with CRM software
- Knowledge of marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: THB 25,000 - 35,000 per month (Estimated based on industry standards for entry-level marketing roles in Thailand)
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Employee discounts on Central Group products and services
- Opportunities for professional development and training
Working Hours: Monday - Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break). Occasional weekend work may be required.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group has over 10,000 employees, providing a large and diverse work environment.
Founded: 1927, with over 90 years of experience in the retail industry.
Company Description:
- Central Group consists of various corporations, each a leader in its respective segment.
- The company focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through quality products and services.
- Central Group has branches all over Thailand and internationally, including Italy, Denmark, Indonesia, and Vietnam.
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR
- IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's diverse business portfolio offers opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience
Reporting Structure: This role reports directly to the Marketing Manager or a similar position.
Work Arrangement: On-site, with occasional weekend work or extended hours during peak marketing periods.
Growth Opportunities:
- Gaining experience in various marketing aspects and campaigns
- Developing skills in event management, vendor coordination, and performance analysis
- Potential opportunities for career advancement within Central Group's diverse business portfolio
ASSUMPTION: Success in this role may lead to opportunities for career progression within Central Group's marketing department or other related departments.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is located in Bangkok, Thailand, with branches across the country and internationally.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is a bustling city with a mix of traditional and modern culture
- The office is located in the central business district, with easy access to public transportation
- Thailand offers a tropical climate, with warm weather year-round
Work Schedule: Monday - Friday, 8:30 AM - 5:30 PM (with a 1-hour lunch break). Occasional weekend work may be required.
ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or relevant stakeholders
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Problem-solving abilities
- Cultural fit and alignment with Central Group's values
Application Tips:
- Highlight relevant marketing experience and skills in your resume
- Tailor your cover letter to demonstrate your understanding of Central Group's business and how your skills align with the role
- Prepare examples of marketing campaigns or projects you've worked on, and be ready to discuss their outcomes and your contributions
ATS Keywords: Marketing, Branch, Customer Engagement, Sales, Campaigns, Events, Performance Analysis, Vendor Coordination, Collaboration, Teams, Cross-functional
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation tools (e.g., Marketo, Pardot, or similar)
ASSUMPTION: Familiarity with these tools is not required but may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have strong communication and interpersonal skills?
- Are you organized and detail-oriented?
- Can you work effectively in a team and collaborate with cross-functional teams?
- Are you comfortable working in a fast-paced and dynamic environment?
ASSUMPTION: Candidates who align with Central Group's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Occasional weekend work or extended hours during peak marketing periods
- Managing multiple marketing campaigns and events simultaneously
- Working with vendors and external partners to ensure campaign success
- Adapting to a fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, with a focus on supporting marketing initiatives at the branch level
- In comparison to other marketing roles, this position may have less strategic decision-making and more hands-on campaign execution
- Career progression may involve moving into a Marketing Manager or Marketing Specialist role within Central Group or a related industry
ASSUMPTION: This role offers a unique opportunity to gain hands-on experience in marketing and contribute to the success of branch-level marketing campaigns.
📝 Sample Projects
- Planning and executing a grand opening event for a new branch
- Coordinating with vendors to ensure timely delivery of marketing materials for a promotional campaign
- Analyzing the performance of a marketing campaign and preparing a report for stakeholders
ASSUMPTION: These projects are examples of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to the overall marketing strategy for Central Group?
- What opportunities are there for professional development and growth within the marketing department?
- How does Central Group support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to better understand the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and how your skills align with Central Group's business
- Prepare examples of marketing campaigns or projects you've worked on, and be ready to discuss their outcomes and your contributions
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
