📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategies to drive business growth
- Collaborating with various teams to enhance brand visibility
- Initiating customer engagement activities
- Working in a dynamic and fast-paced retail environment
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to work well in a team.
📋 Key Responsibilities
✅ Executing marketing strategies and initiatives to drive business growth
✅ Collaborating with various teams to enhance brand visibility and customer engagement
✅ Initiating and managing customer engagement activities
✅ Coordinating with vendors and external parties to ensure smooth event execution
✅ Monitoring and analyzing marketing campaign performance
ASSUMPTION: The role may require occasional weekend work, especially during peak retail seasons.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience in marketing or a related field
Required Skills:
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite
- Fluency in English and Thai
- Ability to work well under pressure and meet deadlines
Preferred Skills:
- Experience with CRM software
- Knowledge of marketing analytics tools
- Familiarity with social media marketing platforms
ASSUMPTION: Candidates with experience in retail marketing or event planning may be given preference.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Thailand is THB 25,000 - 35,000 per month. This role may fall within this range based on experience and qualifications.
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Employee discounts on Central Group products and services
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group has over 10,000 employees and is one of the largest employers in Thailand.
Founded: Central Group was founded in 1927 and has since grown into a global retail and hospitality business.
Company Description:
- Central Group is a leader in retail and service business in Thailand
- Consists of diverse investments in various corporations, each a leader in its segment
- Focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR
- IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's diverse portfolio and extensive experience in the retail industry offer numerous growth opportunities for employees.
📊 Role Analysis
Career Level: This role is an entry-level position in the marketing field.
Reporting Structure: The Branch Marketing Professional 1 reports directly to the Branch Marketing Manager.
Work Arrangement: This role is on-site, with occasional weekend work required.
Growth Opportunities:
- Progression to higher-level marketing roles within Central Group
- Expanding skills and knowledge in marketing and event planning
- Potential international opportunities within Central Group's global network
ASSUMPTION: Successful performance in this role may lead to opportunities for career advancement within Central Group.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is located in Bangkok, Thailand.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is the capital and most populous city in Thailand
- The city is a major hub for business, finance, and tourism in Southeast Asia
- Central Group's headquarters is located in a bustling commercial district
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: Working in Bangkok offers numerous opportunities for professional growth and networking within the retail industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Problem-solving and analytical skills
- Cultural fit with Central Group's values and work environment
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of marketing campaigns or events you've worked on and their outcomes
- Research Central Group's marketing strategies and be prepared to discuss them during the interview
ATS Keywords: Marketing strategies, customer engagement, event planning, brand visibility, retail marketing, team collaboration, campaign performance
ASSUMPTION: Central Group's application process may involve assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (if applicable)
- Marketing analytics tools (if applicable)
- Social media marketing platforms (if applicable)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation and continuous improvement
- Integrity and professionalism
- Teamwork and collaboration
- Respect and diversity
Work Style:
- Dynamic and fast-paced
- Results-driven and focused on performance
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a team player who enjoys collaborating with others?
- Do you have strong communication and interpersonal skills?
- Are you adaptable and open to change?
ASSUMPTION: Central Group values employees who are customer-focused, innovative, and committed to continuous improvement.
⚠️ Potential Challenges
- Occasional weekend work may be required, especially during peak retail seasons
- The role may involve working with tight deadlines and under pressure
- Central Group's fast-paced work environment may be challenging for those who prefer a slower pace
- The role may require frequent communication and collaboration with various teams, which can be demanding
ASSUMPTION: Successful candidates should be able to manage their time effectively, prioritize tasks, and work well under pressure.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Event Coordinator position in a retail setting
- However, this role is focused on branch-level marketing and may have more responsibility than an entry-level marketing role
- Career progression in this role may lead to higher-level marketing or management positions within Central Group
ASSUMPTION: This role offers a unique opportunity to gain experience in retail marketing and event planning at the branch level.
📝 Sample Projects
- Planning and executing a grand opening event for a new branch
- Developing and implementing a marketing campaign to increase foot traffic and sales
- Analyzing campaign performance and providing recommendations for improvement
ASSUMPTION: Successful candidates should be able to provide examples of marketing campaigns or events they've worked on and their outcomes.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within Central Group?
- What opportunities are there for professional development and growth within the company?
- How does Central Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of marketing campaigns or events you've worked on and their outcomes
- Research Central Group's marketing strategies and be prepared to discuss them during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
