Branch Marketing Professional 1

📌 Core Information

🔹 Job Title: Branch Marketing Professional 1

🔹 Company: Central Group

🔹 Location: Thailand

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing initiatives and executing local marketing strategies
• Collaborating with various teams to enhance brand visibility
• Driving customer engagement through innovative marketing campaigns
• Contributing to the growth and success of Central Group's retail and hospitality businesses

ASSUMPTION: This role requires a proactive and creative individual who can work well in a team environment and adapt to the dynamic retail and hospitality industry.

📋 Key Responsibilities

✅ Supporting marketing initiatives and executing local marketing strategies

✅ Collaborating with various teams to enhance brand visibility and drive customer engagement

✅ Contributing to the growth and success of Central Group's retail and hospitality businesses

✅ Assisting in the planning and execution of marketing events and promotions

✅ Monitoring and analyzing marketing campaign performance to optimize results

✅ Maintaining strong relationships with vendors, partners, and internal stakeholders

ASSUMPTION: This role may involve working flexible hours, including evenings and weekends, to support marketing events and campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Strong communication skills in English
• Proficient in Microsoft Office Suite
• Excellent organizational skills and attention to detail
• Ability to work well in a team and independently
• Proven ability to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with CRM software
• Fluency in additional languages
• Knowledge of the retail and hospitality industries

ASSUMPTION: Candidates with relevant internship experience may also be considered for this entry-level position.

💰 Compensation & Benefits

Salary Range: The salary range for this position is THB 25,000 - 35,000 per month, depending on experience and qualifications. This estimate is based on industry standards for entry-level marketing positions in Thailand.

Benefits:

• Competitive salary and benefits package
• Opportunities for career growth and development within Central Group
• Dynamic work environment with a diverse team

Working Hours: Full-time position with standard office hours, Monday to Friday. However, flexibility is required to support marketing events and campaigns.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Central Group is a leader in the retail and service business in Thailand, with a diverse portfolio of investments in various corporations, each of which has become the leader in its respective segment.

Company Size: Central Group has over 220,000 domestic and international employees, making it one of the largest employers in Thailand.

Founded: Central Group was founded in 1927 and has since grown into a global retail and hospitality business with over 75 years of experience.

Company Description:

• Central Group consists of a variety of diverse investments in various corporations, each of which has become the leader in its respective segment.
• The company focuses on core businesses, core brands, brand commitment, striving to be number one in the mind of consumers in each segment, and creating differentiation in brand experience through “quality” products and services.
• Central Group continues to strengthen its position in the marketplace, both domestically and internationally, with its branches all over the country and internationally in Italy, Denmark, Indonesia, and Vietnam.

Company Specialties:

• Franchise
• Property development
• Hospitality
• Food and beverage industries
• Retail
• E-commerce
• Digital marketing
• Creative
• HR and IT

Company Website: http://www.centralgroup.com

ASSUMPTION: Central Group's extensive portfolio and diverse range of businesses offer numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in marketing or a related field.

Reporting Structure: The Branch Marketing Professional 1 will report directly to the Marketing Manager or a similar role within Central Group.

Work Arrangement: This is an on-site, full-time position. However, flexibility is required to support marketing events and campaigns.

Growth Opportunities:

• Progression to a Marketing Coordinator or similar role after gaining experience and demonstrating strong performance
• Opportunities to work on international projects and gain exposure to Central Group's global operations
• Access to training and development programs to enhance skills and advance career growth

ASSUMPTION: Successful candidates will have the opportunity to grow within Central Group and take on more responsibilities as they develop their marketing skills and expertise.

🌍 Location & Work Environment

Office Type: Central Group's headquarters is located in Bangkok, Thailand, with additional offices and branches throughout the country and internationally.

Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH

Geographic Context:

• Bangkok is a vibrant and bustling city with a diverse cultural scene and numerous entertainment options
• The office is conveniently located in the central business district, with easy access to public transportation
• Thailand offers a tropical climate, with warm weather year-round and ample opportunities for outdoor activities

Work Schedule: Full-time position with standard office hours, Monday to Friday. However, flexibility is required to support marketing events and campaigns.

ASSUMPTION: The work environment at Central Group is dynamic and fast-paced, with a diverse team of professionals from various backgrounds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the department head or another senior team member

Key Assessment Areas:

• Communication skills and ability to work well in a team
• Problem-solving skills and ability to manage multiple projects
• Understanding of marketing principles and ability to apply them in a retail context
• Cultural fit and alignment with Central Group's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing role
• Demonstrate your understanding of Central Group's business and the retail industry
• Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview

ATS Keywords: Marketing, Retail, Brand Visibility, Customer Engagement, Campaign Execution, Teamwork, Project Management, CRM, Microsoft Office Suite

ASSUMPTION: Central Group's application process may vary depending on the specific role and department, but generally follows a structured interview process to assess candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot, or similar)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Mailchimp, Hootsuite, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the department and role within Central Group.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Respect and diversity

Work Style:

• Dynamic and fast-paced work environment
• Opportunities for collaboration and teamwork
• Focus on results and delivering high-quality work
• Encouragement of creativity and innovation

Self-Assessment Questions:

• Do I possess strong communication skills and the ability to work well in a team?
• Am I comfortable working in a dynamic and fast-paced environment?
• Do I have a passion for marketing and a desire to learn and grow within the industry?

ASSUMPTION: Central Group values diversity and encourages applicants from all backgrounds to apply. Successful candidates will demonstrate a strong cultural fit and alignment with the company's values and mission.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the dynamic retail and hospitality industry
• Working flexible hours, including evenings and weekends, to support marketing events and campaigns
• Competing with established marketing professionals for career advancement opportunities

ASSUMPTION: Central Group offers numerous opportunities for career growth and development, but candidates must be proactive and demonstrate strong performance to take advantage of these opportunities.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Assistant Marketing Manager position in other retail or hospitality companies
• However, Central Group's extensive portfolio and diverse range of businesses offer unique opportunities for career growth and development
• Candidates should research other marketing roles within Central Group and the broader retail and hospitality industry to gain a better understanding of the market and their career prospects

ASSUMPTION: Central Group's marketing roles may vary depending on the specific department and business unit, but generally offer opportunities for career growth and development within the company.

📝 Sample Projects

• Planning and executing a grand opening event for a new retail store
• Developing and implementing a social media marketing campaign to increase brand awareness
• Analyzing customer data to identify trends and optimize marketing strategies

ASSUMPTION: Central Group's marketing projects may vary depending on the specific department and business unit, but generally involve a combination of strategic planning, creative execution, and data-driven analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support Central Group's overall marketing strategy?
• What opportunities are there for professional development and career growth within the company?
• How does Central Group measure the success of its marketing campaigns and initiatives?
• What is the team structure and dynamic like within the marketing department?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing industry and Central Group's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.centralgroup.com/centralpattana/job/Branch-Marketing-Professional-1-10330/1223434201/
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this marketing role
• Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.