📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives at the branch level
- Executing marketing campaigns
- Collaborating with local teams
- Enhancing brand visibility
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking hands-on experience in retail marketing.
📋 Key Responsibilities
✅ Supporting the planning and execution of marketing campaigns at the branch level
✅ Collaborating with local teams to ensure brand consistency and enhance visibility
✅ Monitoring and analyzing campaign performance to optimize future initiatives
✅ Assisting in the coordination of events and promotions
ASSUMPTION: The role may involve some administrative tasks and reporting, with a focus on learning and contributing to marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing or a related field (internships included)
Required Skills:
- Strong communication and interpersonal skills
- Proficient in Microsoft Office Suite
- Basic knowledge of marketing principles and strategies
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with CRM software
- Fluency in English and Thai
- Knowledge of the local retail market
ASSUMPTION: While relevant experience is preferred, Central Group is open to hiring candidates with strong academic backgrounds and a willingness to learn.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Thailand is THB 25,000 - 35,000 per month. This role is expected to fall within this range, with the exact salary depending on the candidate's qualifications and experience.
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Employee discounts on Central Group products and services
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, with occasional weekend work for events and promotions
ASSUMPTION: The salary range is based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group employs over 220,000 people domestically and internationally, providing ample opportunities for career growth and development.
Founded: 1927, with over 75 years of experience in the retail industry
Company Description:
- Central Group consists of diverse investments in various corporations, each a leader in its respective segment
- Focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through quality products and services
- Has branches all over the country and internationally, including Italy, Denmark, Indonesia, and Vietnam
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR and IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse portfolio provide a stable and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career marketing professionals seeking to gain practical experience in retail marketing.
Reporting Structure: The Branch Marketing Professional 1 will report directly to the Branch Marketing Manager.
Work Arrangement: On-site, full-time, with occasional weekend work for events and promotions
Growth Opportunities:
- Progression to higher-level marketing roles within Central Group
- Expanding responsibilities and leadership opportunities
- International assignments, as the company continues to grow globally
ASSUMPTION: Central Group's extensive portfolio and international presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, with branches located throughout Thailand and internationally
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok, Thailand, with a vibrant and dynamic retail industry
- Central Group's headquarters is located in the heart of Bangkok's business district
- The office is easily accessible by public transportation
Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events and promotions
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Central Group's values
- Knowledge of marketing principles and strategies
Application Tips:
- Tailor your resume to highlight relevant skills and experiences
- Prepare for behavioral interview questions that focus on your problem-solving and teamwork skills
- Demonstrate your enthusiasm for retail marketing and Central Group's brand
ATS Keywords: Marketing, Retail, Campaigns, Brand Visibility, Collaboration, Local Teams, Events, Promotions
ASSUMPTION: Central Group's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (depending on the specific branch)
- Social media platforms
- Graphic design tools (optional, depending on the specific branch)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific branch and its marketing needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-oriented environment?
- Are you passionate about retail marketing and creating memorable customer experiences?
- Do you possess strong communication and interpersonal skills?
ASSUMPTION: Central Group values employees who are passionate, results-driven, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Occasional weekend work for events and promotions
- Managing multiple marketing campaigns simultaneously
- Adapting to a fast-paced and dynamic work environment
- Meeting sales and marketing targets
ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a competitive salary range and ample opportunities for career growth and development within Central Group's extensive portfolio
- Retail marketing experience may be preferred but not required, as the company is open to hiring candidates with strong academic backgrounds and a willingness to learn
- This role may involve some administrative tasks and reporting, with a focus on learning and contributing to marketing efforts
ASSUMPTION: Central Group's extensive experience and diverse portfolio provide a unique opportunity for entry-level marketing professionals to gain practical experience and grow within the company.
📝 Sample Projects
- Planning and executing a local marketing campaign to promote a new product launch
- Collaborating with local teams to enhance brand visibility through in-store promotions and events
- Analyzing campaign performance and providing data-driven recommendations for future initiatives
ASSUMPTION: These sample projects are designed to provide candidates with a sense of the day-to-day responsibilities and challenges associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy for the branch?
- What opportunities are there for professional development and career growth within Central Group?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to provide candidates with a better understanding of the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences, such as marketing, retail, campaign management, and collaboration
- Prepare for behavioral interview questions that focus on your problem-solving and teamwork skills
- Demonstrate your enthusiasm for retail marketing and Central Group's brand
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
