Branch Marketing Professional 1

📌 Core Information

🔹 Job Title: Branch Marketing Professional 1

🔹 Company: Central Group

🔹 Location: Bangkok, Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing strategies to drive business growth
• Collaborating with various teams to enhance brand visibility
• Enhancing customer engagement through marketing initiatives
• Proactive approach to learning and problem-solving

ASSUMPTION: This role requires a proactive and collaborative individual who can work effectively with various teams to drive marketing success.

📋 Key Responsibilities

✅ Execute marketing strategies and initiatives to drive business growth

✅ Collaborate with various teams to enhance brand visibility and customer engagement

✅ Monitor and analyze marketing campaign performance

✅ Assist in the planning and execution of marketing events and promotions

✅ Contribute to the development of marketing materials and content

ASSUMPTION: This role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Strong communication skills in English
• Proficient in Microsoft Office Suite
• Basic knowledge of marketing principles and strategies
• Ability to work collaboratively and independently

Preferred Skills:

• Experience with CRM software
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having a basic understanding of digital marketing and social media platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Bangkok, Thailand is approximately THB 25,000 - 35,000 per month. This estimate is based on market research and may vary depending on the candidate's qualifications and experience.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Opportunities for professional development

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:30 AM - 5:30 PM). Overtime may be required during peak periods.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in various industries, including retail, property development, hospitality, and food & beverage.

Company Size: Central Group has over 10,000 employees, providing a large and diverse work environment.

Founded: Central Group was founded in 1927 and has since grown to become one of the largest and most respected companies in Thailand.

Company Description:

• Central Group consists of diverse investments in various corporations, each of which is a leader in its respective segment.
• The company focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through quality products and services.
• Central Group has branches all over the country and internationally, including Italy, Denmark, Indonesia, and Vietnam.

Company Specialties:

• Franchise
• Property development
• Hospitality
• Food and beverage industries
• Retail
• E-commerce
• Digital marketing
• Creative
• HR
• IT

Company Website: http://www.centralgroup.com

ASSUMPTION: Central Group's diverse range of businesses and international presence may offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the marketing field.

Reporting Structure: The Branch Marketing Professional 1 will report directly to the Marketing Manager or a similar role.

Work Arrangement: This role is on-site, requiring regular attendance at the company's headquarters in Bangkok.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expanding responsibilities and project management opportunities
• Potential international assignments, given Central Group's global presence

ASSUMPTION: Successful candidates should be proactive, collaborative, and eager to learn, as these qualities will be essential for growth and development in this role.

🌍 Location & Work Environment

Office Type: Central Group's headquarters is a modern, professional office environment.

Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH

Geographic Context:

• Bangkok is a bustling, multicultural city with a vibrant business environment.
• The office is located in the central business district, offering easy access to public transportation and amenities.
• Bangkok is known for its rich cultural heritage, delicious food, and numerous entertainment options.

Work Schedule: Standard office hours with the possibility of overtime during peak periods. The work schedule may also include occasional weekend work for events and promotions.

ASSUMPTION: The work environment may be fast-paced and dynamic, requiring strong adaptability and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Cultural fit and alignment with company values
• Marketing knowledge and skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences.
• Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview.
• Research Central Group's marketing strategies and initiatives to demonstrate your interest and understanding of the role.

ATS Keywords: Marketing strategies, brand visibility, customer engagement, campaign performance, marketing events, marketing materials, proactive, collaborative, problem-solving

ASSUMPTION: Central Group may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing strategies and the candidate's assigned projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and professionalism

Work Style:

• Proactive and results-driven
• Collaborative and team-oriented
• Adaptable and resilient
• Analytical and data-driven

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work effectively with various teams?
• Are you proactive, adaptable, and resilient in the face of challenges?
• Do you have a strong understanding of marketing principles and strategies?

ASSUMPTION: Central Group values candidates who are proactive, collaborative, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require strong adaptability and time management skills.
• Collaborating with various teams may present unique challenges, requiring strong communication and interpersonal skills.
• Occasional weekend work for events and promotions may be required.
• Bangkok's traffic congestion may impact commuting times and work-life balance.

ASSUMPTION: Successful candidates should be able to adapt to a fast-paced work environment and manage their time effectively to overcome these challenges.

📈 Similar Roles Comparison

• This role focuses on branch-level marketing, whereas similar roles in corporate marketing may have a broader scope and more strategic responsibilities.
• In the retail industry, marketing roles may vary depending on the company's size, target market, and business model.
• Career progression in marketing roles may involve moving into specialized areas, such as digital marketing, brand management, or market research.

ASSUMPTION: Understanding the differences between marketing roles and the career paths available within the industry can help candidates make informed decisions about their long-term goals.

📝 Sample Projects

• Planning and executing a marketing campaign to launch a new product line
• Analyzing customer data to identify trends and opportunities for targeted marketing
• Collaborating with the design team to create marketing materials for an upcoming event

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's marketing strategies and the candidate's assigned tasks.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and customer service?
• What opportunities are there for professional development and growth within the marketing department?
• How does Central Group measure the success of marketing campaigns and initiatives?
• What is the work-life balance like for this role, and how is overtime managed?

ASSUMPTION: Asking thoughtful questions during the interview can help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and experiences
• Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
• Research Central Group's marketing strategies and initiatives to demonstrate your interest and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.