📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives at the branch level
- Collaborating with various teams to enhance local marketing efforts
- Working in a dynamic and fast-paced retail environment
- Opportunities for growth and development within a large organization
ASSUMPTION: This role requires strong communication and organizational skills, as well as a solid understanding of marketing principles.
📋 Key Responsibilities
✅ Supporting marketing campaigns and events at the branch level
✅ Collaborating with cross-functional teams to develop and implement local marketing strategies
✅ Monitoring and analyzing marketing performance metrics
✅ Assisting in the creation of marketing materials and content
✅ Maintaining strong relationships with local vendors and partners
ASSUMPTION: This role may require occasional weekend or evening work, especially during peak retail seasons.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience in marketing or a related field
Required Skills:
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite
- Fluency in English and Thai
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with CRM software
- Knowledge of the retail industry
- Familiarity with social media marketing
ASSUMPTION: Candidates with experience in event planning or management may be preferred.
💰 Compensation & Benefits
Salary Range: Industry standards for entry-level marketing roles in Bangkok, Thailand range from 25,000 to 40,000 THB per month. This role is expected to fall within this range.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Central Group products and services
- Opportunities for professional development and training
Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group has over 10,000 employees and is one of the largest employers in Thailand.
Founded: Central Group was founded in 1927 and has since grown into a global retail and hospitality business.
Company Description:
- Central Group is a leader in retail and service business in Thailand
- Consists of diverse investments in various corporations
- Focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR
- IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and size provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of relevant experience.
Reporting Structure: The Branch Marketing Professional 1 will report directly to the Branch Marketing Manager.
Work Arrangement: This role is on-site, with a full-time work arrangement. Occasional weekend or evening work may be required.
Growth Opportunities:
- Progression to higher-level marketing roles within Central Group
- Expansion into international markets
- Cross-functional opportunities within the organization
ASSUMPTION: With Central Group's extensive presence in various industries, there are ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is located in Bangkok, Thailand, with branches all over the country and internationally.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is a bustling city with a vibrant retail industry
- The office is located in a central business district, with easy access to public transportation
- Bangkok offers a mix of traditional and modern culture, with numerous attractions and entertainment options
Work Schedule: Full-time, Monday to Friday, with occasional weekend or evening work as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the branch manager
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Understanding of marketing principles
- Cultural fit with Central Group's values and work environment
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of Central Group's business and marketing strategies
- Prepare examples of successful marketing campaigns or projects you've worked on
ATS Keywords: Marketing, Branch, Local, Campaigns, Events, Collaboration, Performance, Metrics, Materials, Vendors, Partners
ASSUMPTION: The application process may vary depending on the specific branch or location.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (if applicable)
- Social media platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the branch or location.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Teamwork
- Innovation
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating exceptional customer experiences?
- Do you have a proven track record of success in marketing or a related field?
ASSUMPTION: Central Group values employees who are customer-focused, innovative, and committed to excellence.
⚠️ Potential Challenges
- Working in a fast-paced retail environment may be challenging for some individuals
- Occasional weekend or evening work may be required
- Candidates may face competition for this role, given Central Group's strong reputation and extensive presence in the market
- Language barriers may exist, as Central Group operates in multiple countries and languages
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to learning and growth.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position in other organizations
- However, Central Group's extensive presence in various industries and countries offers unique opportunities for career growth and development
- Candidates should consider their long-term career goals and how this role aligns with their aspirations
ASSUMPTION: Central Group's size and diversity provide unique opportunities for career growth and development.
📝 Sample Projects
- Planning and executing a local marketing campaign to promote a new product launch
- Collaborating with the cross-functional team to create marketing materials for an upcoming event
- Analyzing marketing performance metrics to identify trends and areas for improvement
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy for the branch?
- What opportunities are there for professional development and growth within Central Group?
- How does Central Group support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
