📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 24, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives at the branch level
- Collaborating with various teams to enhance local marketing efforts
- Working in a dynamic and fast-paced retail environment
- Opportunities for growth and learning within a large organization
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in retail marketing.
📋 Key Responsibilities
✅ Supporting marketing campaigns and events at the branch level
✅ Collaborating with cross-functional teams to develop and implement local marketing strategies
✅ Monitoring and analyzing local market trends and competitor activities
✅ Assisting in the creation of marketing materials and advertisements
✅ Coordinating with vendors and external partners for marketing activities
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing or a related field
Required Skills:
- Strong communication skills in English
- Excellent organizational skills
- Proficient in Microsoft Office Suite
- Ability to work in a fast-paced environment
- Familiarity with marketing software and tools
Preferred Skills:
- Fluency in additional languages
- Experience in retail marketing
- Knowledge of the local market and consumer trends
ASSUMPTION: While not explicitly stated, proficiency in Thai is likely to be beneficial for this role due to the location and nature of the business.
💰 Compensation & Benefits
Salary Range: The salary range for this role is THB 25,000 - 35,000 per month, based on industry standards for entry-level marketing positions in Thailand.
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Employee discounts on Central Group products and services
Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Monday - Friday), with flexibility to work additional hours during peak periods or events.
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a diverse portfolio of investments in various corporations, including retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group employs over 220,000 domestic and international employees, providing ample opportunities for career growth and development.
Founded: Central Group was founded in 1927 and has since grown into a global retail and hospitality business with over 75 years of experience.
Company Description:
- Central Group is committed to being the number one retailer in the minds of consumers in each segment, creating differentiation in brand experience through quality products and services.
- The company continues to strengthen its position in the marketplace, both domestically and internationally, with branches all over the country and in Italy, Denmark, Indonesia, and Vietnam.
- Central Group created the highest number of jobs in Thailand, welcoming new talents with diverse backgrounds to join their extended family and journey of growth.
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Central Group careers
- Luxury retail
- Retail
- Restaurant
- E-commerce
- Digital marketing
- Creative
- HR
- IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse portfolio of investments provide a stable and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The Branch Marketing Professional 1 will report directly to the Marketing Manager or a similar role within the branch.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to higher-level marketing roles within the branch or other Central Group locations
- Expansion into other areas of the business, such as property development or hospitality
- International assignments or opportunities to work on cross-border projects
ASSUMPTION: Central Group's large employee base and diverse business portfolio provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is located in Bangkok, with branches and offices throughout Thailand and internationally.
Office Location(s): The specific office location for this role is not provided, but it is likely to be within a Central Group branch in Thailand.
Geographic Context:
- Thailand's retail market is competitive and dynamic, with opportunities for growth and innovation
- The local consumer market is diverse, with a mix of international and local brands
- Central Group's extensive retail presence provides ample opportunities for marketing professionals to gain experience and develop their skills
Work Schedule: Full-time position with standard office hours, with flexibility to work additional hours during peak periods or events.
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the branch manager or a panel of interviewers
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Problem-solving and analytical skills
- Understanding of marketing principles and strategies
- Cultural fit and alignment with Central Group's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Central Group's business and how your skills and experience align with the role
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
ATS Keywords: Marketing, Retail, Branch, Campaigns, Events, Local, Collaboration, Teams, Trends, Competitor, Materials, Advertisements, Vendors, Partners
ASSUMPTION: Central Group's application process is likely to be competitive, with a focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing software and tools (e.g., Hootsuite, Google Analytics, CRM)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the branch and the marketing campaigns being executed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Respect and diversity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and customer satisfaction
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about marketing and committed to delivering exceptional customer experiences?
- Do you possess strong communication and organizational skills, with the ability to work effectively in a team?
ASSUMPTION: Central Group's large employee base and diverse business portfolio require a strong focus on cultural fit and alignment with the company's values.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may be challenging for those who prefer a more structured or predictable work environment
- The competitive retail market in Thailand may present challenges in terms of standing out and driving results
- Collaborating with various teams and stakeholders may require strong communication and project management skills
- The role may require occasional travel to other Central Group branches or locations
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position in other retail or consumer goods companies
- However, Central Group's extensive retail presence and diverse business portfolio provide unique opportunities for marketing professionals to gain experience and develop their skills
- Career paths within Central Group may include advancement to higher-level marketing roles, expansion into other areas of the business, or international assignments
ASSUMPTION: While this role is similar to other entry-level marketing positions, Central Group's large employee base and diverse business portfolio provide numerous opportunities for career growth and development.
📝 Sample Projects
- Planning and executing a local marketing campaign to promote a new product launch
- Analyzing local market trends and competitor activities to inform marketing strategies
- Coordinating with vendors and external partners to secure marketing materials and advertisements
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the branch and the marketing campaigns being executed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams and departments within the branch?
- What opportunities are there for professional development and growth within Central Group?
- How does Central Group support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are intended to provide a better understanding of the role, the company, and the work environment, but candidates should also prepare questions specific to their own interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
