📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives at the branch level
- Collaborating with various teams to enhance local marketing efforts
- Working in a dynamic and fast-paced retail environment
- Opportunity to learn and grow within a large organization
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain experience in retail marketing.
📋 Key Responsibilities
✅ Supporting marketing campaigns and events at the branch level
✅ Collaborating with cross-functional teams to develop and execute local marketing strategies
✅ Monitoring and analyzing local market trends and competitor activities
✅ Assisting in the preparation of marketing reports and presentations
ASSUMPTION: This role may involve some weekend work, especially during peak retail seasons.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing or a related field
Required Skills:
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite
- Fluency in English
Preferred Skills:
- Experience with CRM software
- Knowledge of the Thai retail market
- Fluency in additional languages (e.g., Chinese, Japanese)
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level marketing roles in Thailand, typically ranging from 25,000 to 35,000 THB per month. This estimate is based on market research and may vary depending on the candidate's qualifications and experience.
Benefits:
- Medical and dental insurance
- Retirement fund contributions
- Employee discounts on Central Group products and services
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, with some flexibility for weekend work during peak retail seasons.
ASSUMPTION: The salary range provided is an estimate and may be subject to change based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail and service business in Thailand, with a strong presence in retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group employs over 220,000 people domestically and internationally, offering a large and diverse range of career opportunities.
Founded: Central Group was founded in 1927 and has since grown into a global retail and hospitality business with over 75 years of experience.
Company Description:
- Central Group is a leader in retail and service business in Thailand
- Consists of diverse investments in various corporations, each of which has become the leader in its respective segment
- Focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through “quality” products and services
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR
- IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse business portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career marketing professionals.
Reporting Structure: The Branch Marketing Professional 1 will report directly to the Branch Marketing Manager.
Work Arrangement: This role is on-site, with some flexibility for remote work during peak retail seasons.
Growth Opportunities:
- Progression to higher-level marketing roles within Central Group
- Expanding skills and knowledge in retail marketing
- Potential international assignments within Central Group's global network
ASSUMPTION: Successful performance in this role may lead to opportunities for career advancement within Central Group.
🌍 Location & Work Environment
Office Type: Central Group's offices are modern and well-equipped, providing a comfortable and collaborative work environment.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is a vibrant and bustling city, offering a mix of traditional and modern culture
- The office is located in the central business district, with easy access to public transportation and amenities
- Thailand's tropical climate may require adjustments to work schedules during peak heat and rainy seasons
Work Schedule: Full-time, Monday to Friday, with some flexibility for weekend work during peak retail seasons.
ASSUMPTION: The work environment may be fast-paced and dynamic, requiring adaptability and strong organizational skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- In-person interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Central Group's values
- Relevant marketing knowledge and skills
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving and teamwork skills
- Research Central Group's business and marketing strategies to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Marketing, retail, branch, local, campaigns, events, trends, analysis, reports, presentations, collaboration, teams, dynamic, fast-paced, growth, development, career, Central Group
ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Social media platforms (e.g., Facebook, Instagram, Line)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the branch.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic work environment?
- Are you a strong team player with excellent communication skills?
- Do you have a customer-centric mindset and a passion for delivering exceptional results?
ASSUMPTION: Candidates who align with Central Group's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Adapting to the unique needs and preferences of different branches and markets
- Balancing the demands of marketing campaigns and events with day-to-day branch operations
- Navigating Thailand's diverse cultural landscape and consumer preferences
ASSUMPTION: Successful candidates will be adaptable, resilient, and able to thrive in a challenging and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing coordinator or assistant roles in other retail or consumer goods companies
- However, Central Group's extensive business portfolio and global presence offer unique opportunities for career growth and development
- Candidates should consider their long-term career goals and the potential for advancement within Central Group when comparing this role to similar positions
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the branch and market in which the candidate is employed.
📝 Sample Projects
- Planning and executing a local marketing campaign to promote a new product launch
- Analyzing local market trends and competitor activities to inform marketing strategies
- Developing and presenting a marketing report to the branch management team and stakeholders
ASSUMPTION: The specific projects and tasks assigned to the Branch Marketing Professional 1 may vary depending on the branch's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the overall marketing strategy for Central Group?
- What opportunities are there for professional development and career growth within Central Group?
- How does this role collaborate with other teams and departments within Central Group?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving and teamwork skills
- Research Central Group's business and marketing strategies to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
