📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategies to drive business growth
- Collaborating with various teams to enhance brand visibility
- Enhancing customer engagement through marketing initiatives
- Working in a dynamic retail environment with international exposure
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on execution and collaboration.
📋 Key Responsibilities
✅ Executing marketing strategies and initiatives to drive business growth
✅ Collaborating with various teams to enhance brand visibility and customer engagement
✅ Monitoring and analyzing marketing campaign performance
✅ Assisting in the planning and execution of events and promotions
✅ Conducting market research and providing insights to improve marketing strategies
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing or a related field
Required Skills:
- Strong communication skills in English
- Analytical skills and data-driven mindset
- Proficient in Microsoft Office Suite
- Familiarity with marketing tools and platforms
Preferred Skills:
- Experience in retail or FMCG industry
- Fluency in additional languages
- Strong presentation and public speaking skills
ASSUMPTION: While specific industry experience is not required, a strong understanding of consumer behavior and market trends is essential for success in this role.
💰 Compensation & Benefits
Salary Range: THB 25,000 - 35,000 per month (Estimated based on industry standards for entry-level marketing roles in Thailand)
Benefits:
- Medical and dental insurance
- Retirement fund contribution
- Employee discount on Central Group products and services
- Opportunities for professional development and training
Working Hours: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for event and promotion schedules
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Thailand. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail. Central Group is a leading retail and service business in Thailand, with a strong presence in various sectors, including retail, property development, hospitality, and food & beverage.
Company Size: 10,001+ employees. As a large organization, Central Group offers diverse career opportunities and extensive resources for professional growth.
Founded: 1927. Central Group has a rich history and extensive experience in the retail industry, with a strong brand presence both domestically and internationally.
Company Description:
- Central Group is a leader in retail and service business in Thailand, consisting of diverse investments in various corporations
- Focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through quality products and services
- Has the highest number of jobs in Thailand, with more than 220,000 domestic and international jobs, creating opportunities for new talents with diverse backgrounds
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR and IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse business portfolio provide a strong foundation for growth and development in this role.
📊 Role Analysis
Career Level: Entry-level to mid-level. This role offers opportunities for growth and development within the marketing function.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including sales, merchandising, and events.
Work Arrangement: On-site, full-time, with flexibility for event and promotion schedules.
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expansion into international markets with Central Group's global presence
- Development of skills in cross-functional areas, such as events, merchandising, or e-commerce
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is a vibrant, bustling city with a mix of traditional and modern culture
- The office is located in the central business district, with easy access to public transportation and amenities
- Thailand offers a tropical climate, with warm weather year-round
Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for event and promotion schedules
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the department head or other stakeholders
Key Assessment Areas:
- Communication skills and presentation abilities
- Analytical skills and problem-solving capabilities
- Cultural fit and alignment with Central Group's values
- Understanding of marketing principles and industry trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to drive results
- Research Central Group's business and marketing strategies to show your enthusiasm and understanding of the organization
ATS Keywords: Marketing strategies, brand visibility, customer engagement, campaign performance, market research, events, promotions, retail, FMCG, data-driven, analytical skills
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or department. Applicants should be prepared for a comprehensive assessment of their skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM)
- Presentation software (e.g., PowerPoint, Keynote)
ASSUMPTION: Familiarity with marketing tools and platforms is essential for success in this role, as they are used to monitor campaign performance, analyze data, and create reports.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Respect and diversity
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Data-driven decision-making and continuous learning
- Adaptability and flexibility in a changing retail landscape
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment, and enjoy working with diverse teams?
- Are you comfortable analyzing data and using it to inform marketing strategies?
- Do you have strong communication skills and the ability to present complex ideas clearly and concisely?
ASSUMPTION: Central Group values a diverse and inclusive work environment, and applicants should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies and consumer behavior
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Developing a strong understanding of Central Group's diverse business portfolio and marketing strategies
ASSUMPTION: These challenges are inherent to a dynamic, growing organization and can be overcome with strong communication, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Assistant Marketing Manager position in other organizations, with a focus on executing marketing strategies and initiatives
- In the retail industry, this role may involve more cross-functional collaboration and a stronger focus on in-store promotions and events compared to other sectors
- Career progression in this role could lead to senior marketing roles, such as Marketing Manager or Director of Marketing, with a broader scope of responsibilities and strategic decision-making
ASSUMPTION: While this role shares similarities with other marketing positions, the retail industry and Central Group's diverse business portfolio offer unique opportunities and challenges.
📝 Sample Projects
- Planning and executing a grand opening event for a new store, including marketing materials, promotions, and customer engagement activities
- Analyzing sales data and market trends to inform marketing strategies and improve campaign performance
- Developing and implementing a social media marketing campaign to increase brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and merchandising?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- How does Central Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and reported?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to drive results
- Research Central Group's business and marketing strategies to show your enthusiasm and understanding of the organization
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
