📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Phra Nakhon Si Ayutthaya, Thailand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategies to enhance brand visibility
- Supporting branch initiatives to drive customer engagement
- Collaborating with various teams to achieve marketing goals
- Contributing to a dynamic and team-oriented work environment
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain practical experience in a retail setting.
📋 Key Responsibilities
✅ Executing marketing strategies and campaigns to increase brand awareness and drive customer engagement
✅ Supporting branch initiatives and events to meet sales targets and enhance customer experience
✅ Collaborating with cross-functional teams, including sales, visual merchandising, and operations, to ensure consistent brand messaging and effective marketing execution
✅ Monitoring and analyzing marketing campaign performance to optimize future strategies
✅ Maintaining up-to-date knowledge of market trends and competitor activities to inform marketing strategies
ASSUMPTION: This role requires a proactive and detail-oriented individual who can manage multiple projects and adapt to a fast-paced retail environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience in marketing or a related field
Required Skills:
- Strong communication and interpersonal skills
- Excellent organizational skills and attention to detail
- Proficient in Microsoft Office Suite and social media platforms
- Fluency in English and Thai
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Knowledge of the retail industry and consumer behavior
- Proficiency in data analysis and reporting
ASSUMPTION: Candidates with relevant internship experience or projects demonstrating marketing skills may also be considered.
💰 Compensation & Benefits
Salary Range: THB 25,000 - 35,000 per month (industry standard for entry-level marketing roles in Thailand)
Benefits:
- Medical and dental insurance
- Retirement fund contribution
- Employee discounts on Central Group products and services
- Opportunities for professional development and career growth
Working Hours: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility to work evenings and weekends as needed for events and campaigns
ASSUMPTION: The salary range is based on industry standards for entry-level marketing roles in Thailand, considering the company's size and the location's cost of living.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1927
Company Description:
- Central Group is a leader in retail and service business in Thailand, with a diverse portfolio of investments in retail, property development, hospitality, and food & beverage industries.
- The company operates over 220,000 domestic and international jobs, creating opportunities for new talents with diverse backgrounds.
- Central Group has branches all over the country and internationally, including Italy, Denmark, Indonesia, and Vietnam.
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR and IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse portfolio provide a robust platform for professional growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing professional
Reporting Structure: This role reports directly to the Branch Marketing Manager
Work Arrangement: On-site, full-time position with flexibility to work evenings and weekends as needed
Growth Opportunities:
- Progression to senior marketing roles within Central Group's diverse portfolio of businesses
- Cross-functional collaboration and learning opportunities within the marketing department and other departments
- Professional development through training programs and workshops
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Retail store environment
Office Location(s): Phra Nakhon Si Ayutthaya, Thailand
Geographic Context:
- Phra Nakhon Si Ayutthaya is located approximately 75 kilometers north of Bangkok, the capital city of Thailand
- The province is known for its historical sites, including the ancient city of Ayutthaya, a UNESCO World Heritage Site
- The area offers a mix of urban and rural living, with easy access to both city amenities and natural attractions
Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility to work evenings and weekends as needed for events and campaigns
ASSUMPTION: The location offers a unique blend of historical and cultural experiences, providing a rich environment for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the branch marketing manager
Key Assessment Areas:
- Communication skills and presentation abilities
- Problem-solving and analytical skills
- Creativity and innovation in marketing strategies
- Adaptability and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to execute strategies and achieve results
- Research Central Group and the retail industry to show your enthusiasm and understanding of the role
ATS Keywords: Marketing strategies, brand visibility, customer engagement, branch initiatives, cross-functional teams, campaign performance, market trends, competitor activities
ASSUMPTION: The application process may vary depending on the specific branch and hiring manager, but generally follows a structured interview process focusing on communication, problem-solving, and marketing skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Line, etc.)
- CRM software (e.g., Salesforce, Zoho CRM) - experience preferred but not required
- Marketing automation tools (e.g., Mailchimp, Hootsuite) - experience preferred but not required
ASSUMPTION: Familiarity with relevant marketing tools and technologies is an asset but not a strict requirement for this entry-level role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-oriented environment?
- Are you passionate about creating engaging customer experiences?
- Do you have a strong work ethic and a commitment to excellence?
ASSUMPTION: Central Group values a customer-centric, innovative, and collaborative work environment, seeking candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced retail environment
- Adapting to a dynamic and ever-changing market landscape
- Balancing the need for creativity and innovation with the constraints of a large organization
- Working evenings and weekends as needed for events and campaigns
ASSUMPTION: This role requires adaptability, strong time management skills, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing coordinator or marketing assistant positions in other retail or consumer goods companies
- However, Central Group's diverse portfolio and extensive retail experience provide unique opportunities for growth and development
- Career progression may include roles such as marketing manager, marketing director, or other senior marketing positions within Central Group's various businesses
ASSUMPTION: While this role is similar to other entry-level marketing positions, Central Group's unique business portfolio and extensive retail experience offer distinct opportunities for professional growth.
📝 Sample Projects
- Planning and executing a grand opening event for a new branch, including marketing materials, promotions, and customer engagement activities
- Developing and implementing a social media marketing campaign to increase brand awareness and drive foot traffic to branches
- Analyzing sales data and market trends to inform marketing strategies and optimize campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Branch Marketing Professional 1 may undertake, showcasing the role's breadth and impact on the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and visual merchandising?
- What opportunities are there for professional development and growth within the company?
- How does Central Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions help applicants understand the role's expectations, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on, demonstrating your ability to execute strategies and achieve results
- Research Central Group and the retail industry to show your enthusiasm and understanding of the role
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
