Branch Marketing Professional 1

📌 Core Information

🔹 Job Title: Branch Marketing Professional 1

🔹 Company: Central Group

🔹 Location: Thailand

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing initiatives at the branch level
• Collaborating with various teams to enhance brand visibility
• Driving customer engagement through creative marketing strategies
• Assisting in the planning and execution of marketing campaigns

ASSUMPTION: This role requires a proactive and creative individual who can work well in a team environment. Strong communication skills and a willingness to learn are essential for success in this position.

📋 Key Responsibilities

✅ Supporting marketing initiatives at the branch level

✅ Collaborating with various teams to enhance brand visibility

✅ Driving customer engagement through creative marketing strategies

✅ Assisting in the planning and execution of marketing campaigns

✅ Monitoring and analyzing campaign performance to optimize results

ASSUMPTION: The role may involve working on multiple campaigns simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Strong communication skills, both written and verbal
• Proficient in Microsoft Office Suite
• Ability to work well in a team environment
• Proactive and creative mindset
• Familiarity with social media platforms

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with customer relationship management (CRM) software and knowledge of the local market could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Thailand is THB 25,000 - 40,000 per month. However, the exact salary range for this position is not provided.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Work in a dynamic and multicultural environment

Working Hours: Full-time, Monday to Friday, with potential weekend work based on campaign requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Central Group is a leading retail and service business in Thailand, with a diverse portfolio of investments in various corporations, each of which has become the leader in its respective segment.

Company Size: Central Group has over 220,000 domestic and international employees, making it one of the largest employers in Thailand.

Founded: Central Group was founded in 1927 and has since grown to become a global retail and hospitality business with over 75 years of experience.

Company Description:

• Central Group is a leader in retail and service business in Thailand
• Consists of a variety of diverse investments in various corporations
• Focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience

Company Specialties:

• Franchise
• Property development
• Hospitality
• Food and beverage industries

Company Website: http://www.centralgroup.com

ASSUMPTION: Central Group's extensive experience and diverse portfolio of investments provide a unique opportunity for growth and development for employees.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in marketing or a related field.

Reporting Structure: The Branch Marketing Professional 1 will report directly to the Marketing Manager or a similar role.

Work Arrangement: This role is on-site, with the possibility of working weekends based on campaign requirements.

Growth Opportunities:

• Progression to higher-level marketing roles within the company
• Expansion of responsibilities based on performance and campaign success
• Opportunities to work on international campaigns and gain global experience

ASSUMPTION: Central Group's extensive portfolio of investments and global presence provide numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Central Group's headquarters is located in Bangkok, Thailand, with branches all over the country and internationally.

Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH

Geographic Context:

• Bangkok is the capital and most populous city in Thailand
• The city is a major economic hub and a popular destination for tourists
• Central Group's headquarters is located in the central business district of Bangkok

Work Schedule: Full-time, Monday to Friday, with potential weekend work based on campaign requirements

ASSUMPTION: Working in Bangkok provides ample opportunities for networking and professional growth, as well as access to a diverse range of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Communication skills
• Creativity and problem-solving abilities
• Understanding of marketing principles
• Alignment with Central Group's company values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Demonstrate your understanding of Central Group's business and marketing strategies
• Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns

ATS Keywords: Marketing, Branch, Campaign, Customer Engagement, Brand Visibility, Collaboration, Teamwork, Proactive, Creative

ASSUMPTION: Central Group's application process may involve assessments or case studies to evaluate candidates' marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the branch and the campaigns being worked on.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and creativity
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Results-driven
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work well in a team environment?
• Are you proactive and creative, with a willingness to learn and adapt to new situations?
• Do you align with Central Group's company values and work style?

ASSUMPTION: Central Group values employees who are customer-focused, innovative, and committed to working collaboratively to achieve results.

⚠️ Potential Challenges

• Working on multiple campaigns simultaneously may require strong time management and organizational skills
• The dynamic and fast-paced work environment may be challenging for individuals who prefer a more structured or predictable work environment
• Working weekends based on campaign requirements may impact work-life balance
• Central Group's extensive portfolio of investments and global presence may present opportunities for career growth and development, but also competition for advancement opportunities

ASSUMPTION: While these challenges exist, Central Group's commitment to employee development and growth opportunities helps mitigate potential drawbacks.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Assistant position, but with a focus on branch-level marketing initiatives
• In comparison to other marketing roles, this position may have less strategic responsibility but more hands-on campaign execution
• Career progression may involve moving into higher-level marketing roles within the company or expanding responsibilities based on performance and campaign success

ASSUMPTION: While this role may have similarities to other marketing positions, its focus on branch-level marketing initiatives makes it unique within Central Group's organization.

📝 Sample Projects

• Planning and executing a grand opening event for a new branch
• Developing and implementing a social media marketing campaign to increase brand awareness and customer engagement
• Analyzing campaign performance data to optimize results and identify areas for improvement

ASSUMPTION: These sample projects are based on the key responsibilities listed in the job description and may vary depending on the specific branch and campaigns being worked on.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does this role collaborate with other teams and departments within Central Group?
• What opportunities are there for professional growth and development within this role?
• How does Central Group support work-life balance for employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.