📌 Core Information
🔹 Job Title: Branch Marketing Professional 1
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry-level to Mid-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing marketing strategies to drive business growth
- Collaborating with various teams to enhance brand visibility
- Enhancing customer engagement through marketing initiatives
- Working in a dynamic and fast-paced retail environment
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with different teams and stakeholders.
📋 Key Responsibilities
✅ Execute marketing strategies and initiatives to drive business growth
✅ Collaborate with various teams to enhance brand visibility and customer engagement
✅ Monitor and analyze marketing campaign performance
✅ Assist in planning and coordinating marketing events and promotions
✅ Contribute to the development of marketing materials and collateral
ASSUMPTION: This role may require occasional weekend work or extended hours during peak seasons or events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of relevant experience in marketing
Required Skills:
- Proven experience in marketing campaigns and event planning
- Strong analytical and reporting skills
- Excellent communication and interpersonal skills
- Fluency in English
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Experience with CRM software
- Knowledge of the retail industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having a strong understanding of the local market and consumer behavior would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for entry-level to mid-level marketing roles in Thailand is THB 25,000 - 40,000 per month. This role may fall within this range based on experience and performance.
Benefits:
- Health insurance
- Retirement fund contributions
- Employee discounts on Central Group products and services
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, with occasional weekend work or extended hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1927
Company Description:
- Central Group is a leader in retail and service business in Thailand
- Consists of diverse investments in retail, property development, hospitality, and food & beverage industries
- Focuses on core businesses, core brands, and brand commitment
- Emphasizes quality products and services to create differentiation in brand experience
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Retail
- E-commerce
- Digital marketing
- Creative
- HR
- IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse investment portfolio provide a stable and dynamic work environment for employees.
📊 Role Analysis
Career Level: Entry-level to Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into international markets
- Development of leadership and management skills
ASSUMPTION: Central Group's extensive portfolio and international presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is a bustling metropolis with a vibrant retail industry
- Central Group's headquarters is located in a prime business district
- The office offers easy access to public transportation and amenities
Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM, with occasional weekend work or extended hours as needed
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing campaign planning and execution
- Event planning and coordination
- Analytical and reporting skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements
- Demonstrate a strong understanding of the retail industry and consumer behavior
- Showcase your ability to work collaboratively and effectively in a team environment
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Marketing campaigns, event planning, brand visibility, customer engagement, retail, collaboration, teamwork, analytics, reporting
ASSUMPTION: Central Group's application process is competitive, and candidates should emphasize their unique qualifications and experiences to stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (if applicable)
- Social media platforms
- Marketing automation tools (if applicable)
ASSUMPTION: The specific tools and technologies used may vary depending on the department and team within Central Group.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation and creativity
- Collaboration and teamwork
- Integrity and accountability
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on business growth
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong collaborator with excellent communication skills?
- Do you have a proven track record of driving business growth through marketing initiatives?
ASSUMPTION: Central Group values employees who are proactive, innovative, and committed to delivering exceptional results.
⚠️ Potential Challenges
- Working in a fast-paced and sometimes high-pressure environment
- Managing multiple projects and deadlines simultaneously
- Occasional weekend work or extended hours during peak seasons or events
- Navigating a large and diverse organization with multiple departments and teams
ASSUMPTION: While these challenges may present themselves, Central Group offers ample opportunities for professional growth and development to mitigate these potential obstacles.
📈 Similar Roles Comparison
- This role is similar to Marketing Coordinator or Marketing Assistant positions in other organizations
- However, Central Group's extensive portfolio and international presence may offer more diverse and challenging opportunities for growth and development
- Career paths may vary depending on the specific department and team within Central Group
ASSUMPTION: While this role may be similar to other marketing positions, Central Group's unique business model and international presence set it apart from other organizations.
📝 Sample Projects
- Planning and executing a marketing campaign to launch a new product line
- Coordinating a large-scale event to promote a brand or store opening
- Analyzing and reporting on the performance of marketing initiatives to optimize future campaigns
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the department and team within Central Group.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall business strategy and growth of Central Group?
- What opportunities are there for professional development and career growth within this role?
- How does the marketing team collaborate with other departments and teams within Central Group?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does Central Group support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for interview questions that assess your marketing campaign planning and execution skills, as well as your ability to work collaboratively and effectively in a team environment
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
