Branch Marketing Team Leader 1

📌 Core Information

🔹 Job Title: Branch Marketing Team Leader 1

🔹 Company: Central Group

🔹 Location: Thailand

🔹 Job Type: On-site, Full-time

🔹 Category: Retail

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Controlling overall marketing activities and initiatives for the branch
• Creating and presenting marketing campaigns and events to maximize customer experience and growth
• Developing digital marketing communication and public relations for the branch
• Collaborating with tenants to set strategic directions and business plans for marketing event development
• Building and maintaining relationships with tenants to promote their business and increase sales

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving customer experience, growth, and profitability.

📋 Key Responsibilities

✅ Control overall marketing activities and initiatives for branch, including branding and image, events, internal and external media, and content management to align with organization objectives and support sales achievement

✅ Control creating and presenting branch marketing campaigns, events, tourist campaign, and relevant sales promotion activities to maximize customer experience, growth, and profitability

✅ Control and develop digital marketing communication, advertising media, and public relations for branch to publicize and deliver specific messages to customers

✅ Participate in development of strategic marketing directions for branch including integrating marketing communications direction and plan to optimize long-term success, focusing on customer experience, growth, and profitability

✅ Coordinate with tenants to set strategic directions and business plans for marketing event development to enhance brand images of branch and tenant shops

✅ Develop solutions and identify and generate opportunities for retail tenants to achieve sales target

✅ Build and maintain relationship with tenants in branch, including develop policy for branch advertising and public relations to promote tenant business and increase sales and profitability

✅ Collaborate with partnership in business model development and sponsorship acquisition to manage and develop events and campaigns

ASSUMPTION: This role requires strong communication and project management skills to coordinate with various stakeholders and execute marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in a related field

Experience: Minimum of 1-3 years' experience in a related field and 0-3 years of team management

Required Skills:

• Strong communication skills
• Familiarity with computer and technology
• Analytical, problem-solving, and critical thinking skills
• Detail-oriented

Preferred Skills:

• Experience in retail marketing or a related field
• Fluency in Thai and English

ASSUMPTION: Candidates with experience in retail marketing or a related field, and fluency in both Thai and English, will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is THB 35,000 - 50,000 per month, based on industry standards for a marketing team leader role in Thailand with 2-5 years of experience.

Benefits:

• Medical and dental insurance
• Retirement fund
• Employee discounts on Central Group products and services

Working Hours: Full-time, Monday to Friday, 8:30 AM - 5:30 PM, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Central Group is a leader in the retail industry in Thailand, with a diverse portfolio of businesses including retail, property development, hospitality, and food & beverage.

Company Size: Central Group has over 10,000 employees and is one of the largest employers in Thailand.

Founded: Central Group was founded in 1927 and has since grown to become a global retail and hospitality business.

Company Description:

• Central Group is a leader in retail and service business in Thailand, with a focus on core businesses, core brands, brand commitment, and creating differentiation in brand experience through “quality” products and services.
• The company continues to strengthen its position in the marketplace, both domestically and internationally, with branches all over the country and internationally in Italy, Denmark, Indonesia, and Vietnam.
• Central Group created the highest number of jobs in Thailand, with more than 220,000 domestic and international jobs, and welcomes new talents with diverse backgrounds.

Company Specialties:

• Franchise
• Property development
• Hospitality
• Food and beverage industries
• Centralgroupcareers
• careerscentralgroup
• Luxury retail
• Retail
• Restaurant
• E-commerce
• Digital marketing
• Creative
• HR
• And IT

Company Website: http://www.centralgroup.com

ASSUMPTION: Central Group's diverse portfolio of businesses and international presence provide opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a balance of strategic planning and hands-on execution.

Reporting Structure: The Branch Marketing Team Leader reports directly to the Branch Manager and works closely with the marketing team and various stakeholders, including tenants and partners.

Work Arrangement: This role is on-site, with full-time hours and occasional weekend work as needed.

Growth Opportunities:

• Progression to a senior marketing role within Central Group
• Expansion into international markets with Central Group's global presence
• Development of leadership and management skills through team management and collaboration with various stakeholders

ASSUMPTION: Central Group's large employee base and diverse portfolio of businesses provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Central Group's office is a modern, professional environment with a focus on collaboration and innovation.

Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH

Geographic Context:

• Bangkok is a bustling city with a vibrant retail industry and numerous shopping centers
• The office is located in the central business district, with easy access to public transportation and amenities
• Thailand's tropical climate and cultural diversity provide a unique work environment

Work Schedule: Full-time, Monday to Friday, 8:30 AM - 5:30 PM, with occasional weekend work as needed

ASSUMPTION: Central Group's central location and modern office environment provide a comfortable and convenient work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Problem-solving and critical thinking
• Marketing strategy and planning
• Team management and collaboration

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Central Group's business and the role's requirements
• Prepare examples of marketing campaigns or projects you've worked on and their outcomes
• Research Central Group's business and industry to show your enthusiasm and knowledge

ATS Keywords: Marketing, Retail, Branding, Events, Campaigns, Public Relations, Digital Marketing, Customer Experience, Growth, Profitability, Team Management, Stakeholder Collaboration

ASSUMPTION: Central Group's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, problem-solving, and marketing expertise.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Line)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Central Group uses industry-standard tools and technologies to support marketing efforts and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation and creativity
• Collaboration and teamwork
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on customer experience
• Collaborative and inclusive
• Adaptable and open to change

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work effectively with various stakeholders?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have a customer-centric mindset and a focus on delivering exceptional customer experiences?

ASSUMPTION: Central Group values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders, including tenants and partners, with varying priorities and expectations
• Balancing strategic planning and hands-on execution in a fast-paced, dynamic environment
• Occasional weekend work and flexibility to accommodate event schedules
• Working in a competitive retail industry with a focus on driving customer experience, growth, and profitability

ASSUMPTION: Central Group's Branch Marketing Team Leader role presents unique challenges and opportunities for growth and development in a dynamic and competitive retail environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on event management and stakeholder collaboration, with a balance of strategic planning and hands-on execution
• In the retail industry, this role is unique in its focus on driving customer experience, growth, and profitability through marketing initiatives and tenant collaboration
• Career progression in this role may lead to senior marketing roles within Central Group or expansion into international markets

ASSUMPTION: Central Group's Branch Marketing Team Leader role offers a unique blend of strategic planning and hands-on execution, with a focus on driving customer experience, growth, and profitability in a competitive retail environment.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new retail store or tenant
• Collaborating with tenants to create and implement a joint marketing event or promotion
• Analyzing marketing data and customer feedback to inform strategic planning and improve customer experience

ASSUMPTION: Central Group's Branch Marketing Team Leader role involves a range of marketing projects, from strategic planning and execution to data analysis and customer experience improvement.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing team members and stakeholders, such as tenants and partners?
• What are the most challenging aspects of this role, and how have previous team leaders addressed them?
• What opportunities are there for professional growth and development in this role?
• How does Central Group support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into Central Group's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills, including any experience with retail marketing or event management
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
• Prepare examples of marketing campaigns or projects you've worked on and their outcomes, focusing on your role and the results achieved
• Follow up with Central Group one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.