📌 Core Information
🔹 Job Title: Branch Marketing Team Leader 2
🔹 Company: Central Group
🔹 Location: Thailand
🔹 Job Type: On-site, Full-time
🔹 Category: Retail
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing initiatives at the branch level
- Coordinating marketing strategies with overall business objectives
- Collaborating with cross-functional teams to drive marketing success
- Monitoring and analyzing marketing performance metrics
ASSUMPTION: This role requires a balance of leadership, strategic thinking, and analytical skills to effectively manage marketing efforts at the branch level.
📋 Key Responsibilities
✅ Lead and coordinate marketing strategies and activities at the branch level
✅ Ensure alignment of branch marketing strategies with overall business objectives
✅ Collaborate with cross-functional teams to drive marketing success
✅ Monitor and analyze marketing performance metrics to optimize strategies
✅ Manage and mentor marketing team members to drive team growth and development
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with at least 1 year in a leadership role
Required Skills:
- Proven leadership and team management skills
- Strong communication and interpersonal skills
- Excellent analytical and problem-solving skills
- Fluency in English
- Proficiency in marketing tools and software
Preferred Skills:
- Experience in the retail industry
- Fluency in additional languages
- Knowledge of the local market and consumer trends
ASSUMPTION: Candidates with experience in retail marketing and a strong understanding of the local market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: THB 50,000 - 70,000 per month (based on industry standards for a mid-level marketing role in Thailand)
Benefits:
- Health insurance
- Retirement fund
- Performance-based bonuses
- Employee discounts on products and services
Working Hours: Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for special events and projects
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Central Group is a leading retail company in Thailand, with a diverse portfolio of businesses, including retail, property development, hospitality, and food & beverage industries.
Company Size: Central Group has over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Central Group was founded in 1927 and has since grown into a global retail and hospitality business with over 75 years of experience.
Company Description:
- Central Group is a leader in retail and service business in Thailand, consisting of various corporations that have become leaders in their respective industries.
- The company focuses on core businesses, core brands, brand commitment, and creating differentiation in brand experience through "quality" products and services.
- Central Group continues to strengthen its position in the marketplace, both domestically and internationally, with branches all over the country and in countries like Italy, Denmark, Indonesia, and Vietnam.
Company Specialties:
- Franchise
- Property development
- Hospitality
- Food and beverage industries
- Centralgroupcareers
- careerscentralgroup
- Luxury retail
- Retail
- Restaurant
- E-commerce
- Digital marketing
- Creative
- HR
- And IT
Company Website: http://www.centralgroup.com
ASSUMPTION: Central Group's extensive experience and diverse portfolio provide a stable and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Branch Marketing Team Leader 2 reports directly to the Branch Manager and works closely with cross-functional teams, including sales, operations, and merchandising.
Work Arrangement: This role is on-site, with a standard workweek of Monday to Friday, 8:30 AM to 5:30 PM. Flexibility is required for special events and projects.
Growth Opportunities:
- Progression to a senior marketing role within the organization
- Expansion into international markets with Central Group's global presence
- Development of leadership and management skills through team mentoring and project management
ASSUMPTION: Central Group's extensive portfolio and international presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Central Group's headquarters is located in Bangkok, Thailand, with branches and offices throughout the country and internationally.
Office Location(s): Silom Road, Suriyawong, Bangrak, Bangkok 10500, TH
Geographic Context:
- Bangkok is the capital and most populous city in Thailand, offering a vibrant and dynamic work environment.
- The office is located in the central business district, providing easy access to public transportation and amenities.
- Thailand's tropical climate and rich culture provide a unique and engaging work environment.
Work Schedule: The standard workweek is Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for special events and projects.
ASSUMPTION: Central Group's central location in Bangkok provides a convenient and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the branch manager
- Job offer
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
- Understanding of the local market and consumer trends
- Alignment with Central Group's company values and culture
Application Tips:
- Tailor your resume to highlight relevant marketing experience and leadership skills.
- Prepare for behavioral interview questions that focus on your leadership and problem-solving abilities.
- Demonstrate your understanding of the local market and consumer trends in your interview.
ATS Keywords: Marketing leadership, marketing strategy, branch management, cross-functional team collaboration, marketing performance metrics, retail marketing, consumer trends, local market analysis
ASSUMPTION: Central Group's application process is designed to assess candidates' leadership, strategic thinking, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Google Analytics, social media platforms, CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using marketing software and tools, as well as Microsoft Office Suite, to effectively manage marketing initiatives and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you demonstrate Central Group's value of innovation in your marketing strategies?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive marketing success?
- How do you ensure that your marketing efforts align with overall business objectives and contribute to the company's bottom line?
ASSUMPTION: Central Group's company values and work style are essential considerations for candidates, as they provide insight into the organization's culture and expectations for employees.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing strategic planning with hands-on execution
- Adapting to the fast-paced and dynamic retail environment
- Navigating the competitive retail landscape in Thailand
ASSUMPTION: These challenges are inherent to the role and require a versatile skill set and strong leadership abilities to overcome.
📈 Similar Roles Comparison
- This role differs from other marketing management positions in its focus on branch-level marketing strategies and coordination with cross-functional teams.
- In the retail industry, marketing roles often require a strong understanding of consumer behavior and trends, as well as the ability to adapt to a fast-paced and dynamic environment.
- Career progression in marketing typically involves moving into senior marketing roles, with the opportunity to specialize in specific areas or take on broader responsibilities.
ASSUMPTION: Understanding the unique aspects of this role and the broader marketing landscape is essential for candidates to make informed career decisions.
📝 Sample Projects
- Developing and implementing a marketing campaign to launch a new product line in a specific branch
- Analyzing marketing performance metrics to identify trends and optimize strategies across multiple branches
- Collaborating with the sales team to create targeted promotions that drive foot traffic and sales
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and strategic focus of the Branch Marketing Team Leader 2 role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the branch and the organization?
- Can you describe the team structure and dynamics within the branch?
- How does Central Group support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- How does Central Group foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the organization, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience, leadership skills, and understanding of the local market
- Prepare for behavioral interview questions that focus on your leadership and problem-solving abilities
- Research Central Group's company values and culture to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
