📌 Core Information
🔹 Job Title: Brand Activation Manager
🔹 Company: Advantage Solutions
🔹 Location: Lubbock, Texas
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and developing a team of Brand Ambassadors
- Building and maintaining strong client relationships
- Driving program execution and performance through data-driven insights
- Ensuring safety and compliance in all operations
ASSUMPTION: This role requires a balance of leadership, strategic thinking, and operational excellence to drive brand activation results.
📋 Key Responsibilities
✅ Team Management: Recruit, train, and manage a team of Brand Ambassadors to execute sampling events and achieve performance goals.
✅ Field Operations Management: Collaborate with support teams to ensure event execution, financial control, and coverage model adherence.
✅ Client Relationship: Build and maintain strong relationships with key wholesaler/client field management teams to drive positive relationships.
✅ Performance Management: Monitor and evaluate team performance, providing direction, guidance, and support as needed.
✅ Budget Management: Manage budget for assigned geographic area to maximize revenue and profit while ensuring safety and compliance.
ASSUMPTION: This role involves regular travel and requires adaptability to manage various tasks and priorities.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 2-4 years of experience, preferably in the alcohol or beverage industry
Required Skills:
- Proven success in team management and development
- Excellent communication and interpersonal skills
- Strong operational execution and planning skills
- Ability to work independently and manage multiple tasks and deadlines
- Experience with recruiting, interviewing, and training Brand Ambassadors
- Experience in creating weekly schedules with specific parameters for execution
- Experience with approving team events, recaps, and payroll systems
Preferred Skills:
- Experience working in an agency, retail, CPG, or CE environment
ASSUMPTION: Candidates with relevant industry experience and a proven track record in team management and operational execution are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $78,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on products
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on sales, marketing, and brand activation for consumer packaged goods (CPG) and retail clients.
Company Size: 10,001+ employees, providing ample opportunities for career growth and development.
Founded: 1987, with a rich history of connecting manufacturers to retailers and enhancing brand presence.
Company Description:
- Advantage Solutions is the unseen architect behind everyday purchases, connecting manufacturers to retailers and enhancing brand presence.
- The company specializes in elevating brand presence, enhancing retail strategies, and creating memorable brand experiences.
- Advantage Solutions serves a variety of trade channels, including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers.
Company Specialties:
- Sales and marketing services
- Retail execution and merchandising
- Category management
- Brand activation and events
- Private brands
- Advertising and promotions
- Business insights and intelligence
- Supply chain management
Company Website: www.advantagesolutions.net
ASSUMPTION: Advantage Solutions offers a dynamic work environment with opportunities to work with a diverse range of clients and brands.
📊 Role Analysis
Career Level: Mid-level, with opportunities for career growth and advancement within the company.
Reporting Structure: Reports directly to the Market Manager or similar role, with indirect reports of Brand Ambassadors.
Work Arrangement: On-site, with regular travel required for market visits, activation audits, and performance reviews.
Growth Opportunities:
- Career advancement within the company, such as promotions to Market Manager or other leadership roles.
- Expanding skills and expertise in brand activation, team management, and client relationships.
- Gaining experience working with a diverse range of clients and brands across various trade channels.
ASSUMPTION: This role offers a unique blend of leadership, strategic thinking, and operational execution, providing a strong foundation for career growth.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and teamwork.
Office Location(s): Lubbock, Texas, with opportunities for travel to other markets as needed.
Geographic Context:
- Lubbock is a mid-sized city in West Texas, offering a mix of urban and rural living.
- The city is home to Texas Tech University and a vibrant arts and culture scene.
- Lubbock experiences a semi-arid climate, with hot summers and mild winters.
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend work as needed for events and activations.
ASSUMPTION: The Lubbock office provides a supportive and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Market Manager or other leadership team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Team management and leadership skills
- Operational execution and planning
- Communication and interpersonal skills
- Adaptability and problem-solving abilities
- Industry knowledge and experience
Application Tips:
- Highlight relevant experience and achievements in team management, operational execution, and client relationship building.
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills.
ATS Keywords: Brand Ambassador, Team Management, Field Operations, Client Relationship, Performance Management, Budget Management, Safety Compliance, Recruiting, Training, Event Execution, Data-Driven Insights, Strategic Thinking, Operational Excellence
ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership, operational, and communication skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Serve with Heart
- Lead with Insights
- Execute Relentlessly
- Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and committed to excellence
Self-Assessment Questions:
- How have you demonstrated your ability to put people first and serve with heart in a previous role?
- Can you provide an example of a time when you led with insights to drive results?
- Describe a situation where you executed relentlessly to overcome a challenge and win together with your team.
ASSUMPTION: Candidates who align with Advantage Solutions' values and work style will be a strong fit for this role and the company culture.
⚠️ Potential Challenges
- Managing a team of part-time Brand Ambassadors with varying levels of experience and commitment
- Balancing the demands of client relationships, team management, and operational execution
- Adapting to changes in the market, client priorities, and activation strategies
- Ensuring safety and compliance in all operations, including event execution and team management
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous improvement.
📈 Similar Roles Comparison
- Compared to other brand activation roles, this position offers a unique blend of leadership, strategic thinking, and operational execution.
- Industry-specific context: The alcohol and beverage industry is highly competitive and dynamic, requiring adaptability and a strong understanding of consumer behavior and market trends.
- Career path comparison: This role provides a strong foundation for career growth within the company, with opportunities for advancement to Market Manager or other leadership positions.
ASSUMPTION: Candidates with relevant industry experience and a proven track record in team management and operational execution will find this role to be an excellent fit for their career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive training program for new Brand Ambassadors
- Analyzing activation data to identify trends, optimize event execution, and drive performance improvements
- Collaborating with the support and agency operations team to refine reporting processes and enhance data accuracy
ASSUMPTION: These sample projects illustrate the strategic, operational, and collaborative aspects of the Brand Activation Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging activation you've faced and how you overcame it?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its brand activation programs, and how can I contribute to improving these metrics?
- What is the company's approach to work-life balance, and how is it supported within this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and achievements in team management, operational execution, and client relationship building
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
