📌 Core Information
🔹 Job Title: Brand Activation Representative
🔹 Company: Boston Beer
🔹 Location: Quebec, Canada
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: Mon Mar 31 2025
🔹 Experience Level: 0-2
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Executing impactful promotions in various local accounts such as bars and restaurants.
- Improving merchandising conditions to boost product visibility and availability.
- Working both independently and as part of a team.
- Enhancing brand presence through strategic initiatives.
ASSUMPTION: The job overview suggests a dynamic role that requires travel within Quebec and interaction with various client types to achieve brand promotion and visibility objectives.
📋 Key Responsibilities
✅ Execute impactful promotions for on-premise accounts such as bars and restaurants.
✅ Improve merchandising conditions by building displays and reorganizing spaces.
✅ Conduct training sessions for staff to boost brand awareness.
✅ Maintain autonomy while also working collaboratively when necessary.
ASSUMPTION: Responsibilities are centered around both physical product merchandising and interpersonal skills for training and promotion.
🎯 Required Qualifications
Education: Not specified
Experience: 0-2 years in a related field preferred
Required Skills:
- Bilingual in French and English
- Valid driver's license and access to a vehicle
- Ability to work in cold environments and stand for long periods
Preferred Skills:
- Experience with customer interaction
- Ability to handle flexible and sometimes strenuous working hours, including evenings and weekends
ASSUMPTION: Bilingualism and flexibility in work hours are crucial due to the diverse clientele and varied working conditions in the field.
💰 Compensation & Benefits
Salary Range: $18 to $20 per hour
Benefits:
- Potential for growth within the brand and sales spectrum
- Opportunities for professional development
- Inclusive work environment with accommodations available
Working Hours: 40 hours per week with flexibility required for evenings and weekends
ASSUMPTION: The role may offer further benefits and professional development opportunities reflective of industry standards, although such specifics are not listed.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 1,001-5,000 employees
Founded: 1984
Company Description:
- Boston Beer Company is a legacy in the beverage industry.
- Known for cultivating a culture of passion and innovation.
- Encourages an environment where fun and competition coexist.
Company Specialties:
- Beer brewing
- Innovative sales strategy
- Cultural cultivation
Company Website: www.bostonbeer.com
ASSUMPTION: Boston Beer is well-regarded for its engaging work culture, promoting not only product innovation but also employee satisfaction and growth.
📊 Role Analysis
Career Level: Entry-level (10IC)
Reporting Structure: Likely reports to regional sales or brand managers
Work Arrangement: Primarily on-site in Quebec with travel to various local accounts
Growth Opportunities:
- Advance to senior sales or marketing roles.
- Transition into larger regional management positions.
- Potential to move into corporate roles within the larger organization.
ASSUMPTION: The position is structured to develop critical industry skills, offering pathways to higher-responsibility roles within the company.
🌍 Location & Work Environment
Office Type: Field-based with travel to client locations
Office Location(s): Various locations within Quebec
Geographic Context:
- Predominantly French-speaking region.
- Rich cultural environment with diverse consumer bases.
- Weather considerations include cold temperatures.
Work Schedule: Generally aligned with retail and hospitality timings; includes evenings and weekends.
ASSUMPTION: The role demands a flexible schedule to adapt to the variable nature of promotional activities and consumer interactions in Quebec.
💼 Interview & Application Insights
Typical Process:
- Submit application via company website or specified links.
- Initial screening interview with HR or recruitment team.
- Panel interview focusing on skillset and cultural fit.
Key Assessment Areas:
- Language proficiency in French and English.
- Understanding of merchandising and promotion strategies.
- Flexibility and capability to manage dynamic work environments.
Application Tips:
- Highlight any previous experience in sales, marketing, or brand management.
- Demonstrate ability to work independently and in diverse teams.
- Emphasize your enthusiasm and adaptability to the company culture.
ATS Keywords: Brand promotion, Bilingual, Merchandising, Retail sales, Hospitality interaction
ASSUMPTION: The application process is designed to identify candidates who are not only technically qualified but also culturally compatible with the Boston Beer ethos.
🛠️ Tools & Technologies
- POS systems for promotional material tracking
- Online platforms for product promotions and team communications
- Vehicle navigation tools for efficient travel planning
ASSUMPTION: Familiarity with sales technology and navigational tools is beneficial for efficiency in role performance.
👔 Cultural Fit Considerations
Company Values:
- Passion for innovation and quality
- Commitment to diversity and inclusion
- Balance between professionalism and fun
Work Style:
- Collaborative yet autonomous
- Dynamically adaptive to market trends
- Competitively driven with a consumer-centric focus
Self-Assessment Questions:
- How do you manage working in fast-paced environments?
- Can you provide examples of improving brand visibility?
- How do you approach teamwork in diverse settings?
ASSUMPTION: Candidates will thrive by aligning with the company's drive for innovation and enthusiasm for brand-building.
⚠️ Potential Challenges
- Managing travel and scheduling logistics
- Adapting to varying consumer and client demands
- Balancing independent and team-oriented tasks
- Handling physical requirements like standing for long hours
ASSUMPTION: Challenges are typical of dynamic sales roles where adaptability and resilience are crucial to success and job satisfaction.
📈 Similar Roles Comparison
- Sales Representative with a focus on product distribution.
- Marketing Coordinator emphasizing brand campaigns.
- Retail Merchandiser dealing with in-store product placement.
ASSUMPTION: Similar roles emphasize client interaction, product visibility, and direct market engagement, albeit with different industry focuses.
📝 Sample Projects
- Coordinating a regional promotional event for a new product launch.
- Developing a merchandising strategy for seasonal campaigns.
- Facilitating training sessions for bar and restaurant partners.
ASSUMPTION: These projects showcase the blend of marketing, training, and merchandising elements central to this role.
❓ Key Questions to Ask During Interview
- What growth opportunities does this role offer?
- How does the company support work-life balance, especially with flexible hours?
- What are the key performance metrics for this position?
- How does the company manage and communicate promotional strategies?
- What are the most successful campaigns executed by the team?
ASSUMPTION: The questions are designed to clarify expectations, opportunities, and operational success metrics within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare to discuss your bilingual proficiency and relevant experience.
- Be ready to describe how you align with Boston Beer’s values and culture.
- Anticipate inquiries regarding your flexibility and availability for non-standard hours.
- Contact jobs@bostonbeer.com for any accommodations during the application process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
