Brand Activation Representative

📌 Core Information

🔹 Job Title: Brand Activation Representative

🔹 Company: Boston Beer

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Executing impactful promotions in consumer accounts like bars, restaurants, and grocery stores.
• Improving merchandising conditions to enhance product visibility and availability.
• Training service staff and bartenders to boost brand awareness and sales volume.
• Supporting regional sales initiatives through effective brand representation.

ASSUMPTION: The role requires a proactive approach in engaging local markets to facilitate brand growth, assumed from the emphasis on increasing product visibility and executing promotions.

📋 Key Responsibilities

✅ Execute promotions and enhance merchandising in local accounts.

✅ Reorganize displays and implement point-of-sale strategies.

✅ Conduct training sessions for service staff and bartenders.

✅ Support various events, including tastings and festivals, to broaden market reach.

ASSUMPTION: The responsibilities suggest a dynamic role focused on customer engagement and sales support, inferred from the need for flexible work hours and market visits.

🎯 Required Qualifications

Education: Not specified

Experience: Not explicitly required; entry-level

Required Skills:

• Must be at least 18 years old.
• Valid driver's license with vehicular access.
• Bilingual proficiency in French and English.

Preferred Skills:

• Ability to work in cold environments.
• Capability to stand for long durations.

ASSUMPTION: It is assumed that a background in marketing, sales, or customer service would be beneficial, given the customer-oriented nature of the role.

💰 Compensation & Benefits

Salary Range: $18 to $20 per hour

Benefits:

• Accommodations for persons with disabilities.
• Potential for flexible scheduling as needed for events.
• Professional development opportunities in a dynamic market.

Working Hours: Typically 40 hours per week, with the need for evening and weekend work.

ASSUMPTION: Benefits might include standard healthcare and retirement options, typical of large companies in Canada's competitive job market.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 1,001-5,000 employees; indicative of a well-resourced company with diverse opportunities.

Founded: 1984

Company Description:

• A legacy of over 40 years in the beer industry with a focus on innovation.
• Fosters a fun, competitive culture that values hard work and creativity.
• Known for robust employee development and a passion for beer.

Company Specialties:

• Beer brewing
• Alcoholic beverage innovation
• Market expansion initiatives

Company Website: www.bostonbeer.com

ASSUMPTION: The company might have a strong corporate social responsibility program, inferred from its size and industry.

📊 Role Analysis

Career Level: Individual Contributor (IC) Level 10

Reporting Structure: Likely reports to a Regional Sales Manager

Work Arrangement: Primarily on-site with some travel required.

Growth Opportunities:

• Advancement into regional sales management.
• Skill development in strategic marketing and brand management.
• Opportunities to lead larger market initiatives and campaigns.

ASSUMPTION: Career growth likely involves lateral moves across product lines or vertical growth within sales and marketing departments.

🌍 Location & Work Environment

Office Type: Not specified; assumed fieldwork and local travel.

Office Location(s): Various local markets in and around Montréal.

Geographic Context:

• Key location for beer consumption with a vibrant nightlife.
• Rich cultural environment supporting arts and festivals.
• Strong community presence with potential for brand engagement.

Work Schedule: Flexible, with significant evening and weekend duties.

ASSUMPTION: The work environment is dynamic and diverse, consistent with on-ground marketing roles.

💼 Interview & Application Insights

Typical Process:

• Initial application review.
• Phone or video screening interview.
• In-person interview with hiring manager.
• Final evaluation and offer negotiation.

Key Assessment Areas:

• Communication skills in both English and French.
• Proven ability in merchandising and sales tactics.
• Demonstrated capacity to work autonomously and in team settings.

Application Tips:

• Highlight bilingual capabilities and field experience.
• Showcase any relevant promotional or event management experience.
• Emphasize adaptability and customer engagement skills.

ATS Keywords: Bilingual, Merchandising, Promotion, Customer Engagement, Training, Driving, Event Coordination, Teamwork

ASSUMPTION: The selection process prioritizes candidates with a proven ability to execute promotional campaigns effectively.

🛠️ Tools & Technologies

• Merchandising software
• CRM tools for tracking promotional effectiveness
• Basic office suite and communication technology

ASSUMPTION: Proficiency with digital marketing and social media platforms might be beneficial to the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation in brewing
• Passion for quality
• Commitment to community and employee engagement

Work Style:

• Collaborative yet independent
• Adaptive to dynamic market conditions
• Result-oriented with a focus on customer satisfaction

Self-Assessment Questions:

• Do I thrive in customer-interactive roles?
• Am I comfortable working in field-based settings?
• Can I manage flexible working hours effectively?

ASSUMPTION: The company culture may emphasize personal initiative and team contribution, inferred from job responsibilities and company description.

⚠️ Potential Challenges

• Balancing multiple promotional activities simultaneously.
• Adapting to varied working conditions and hours.
• Navigating market dynamics in a diverse cultural setting.
• Maintaining product knowledge and brand positioning.

ASSUMPTION: The role might demand resilience and adaptability, considering the fast-paced nature of on-premise marketing.

📈 Similar Roles Comparison

• Field Marketing Representative
• Promotions Coordinator
• Sales and Merchandising Associate

ASSUMPTION: These roles likely share responsibilities in brand representation and market interaction.

📝 Sample Projects

• Organizing a brand visibility campaign in key Montréal bars.
• Leading a regional tasting event to introduce new products.
• Developing and executing an in-store display competition campaign.

ASSUMPTION: Projects likely focus on consumer engagement and brand awareness expansion activities.

❓ Key Questions to Ask During Interview

• What are the primary success metrics for this role?
• How does the Brand Activation Representative interact with the sales team?
• What training opportunities are available for skill development?
• Can you provide examples of successful past promotions led by the team?
• How often do brand representatives collaborate with other company departments?

ASSUMPTION: Effective questioning could clarify performance expectations and teamwork dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Boston Beer website.
• Ensure your resume highlights relevant experience and skills.
• Prepare for bilingual proficiency verification.
• Demonstrate your ability to work flexible hours and travel locally.
• Be ready to discuss any past experience in sales or brand promotion.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.