📌 Core Information
🔹 Job Title: Brand Activations and Content Coordinator
🔹 Company: BCAA
🔹 Location: Burnaby, BC (Hybrid: 3 Remote / 2 On Site)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 Remote / 2 On Site)
🚀 Job Overview
Key aspects of this role include:
- Executing brand activations and content strategies to engage Evo's member base
- Managing event logistics and partner collaborations
- Leading and supporting the Brand Ambassador team
- Tracking and reporting on event performance
- Collaborating with cross-functional teams to enhance brand visibility and member growth
ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and a creative mindset to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Support the execution of Evo’s annual event plan, ensuring alignment with business goals and brand standards
✅ Coordinate logistics and onsite delivery for brand activations, including tents, signage, and Evo vehicles
✅ Liaise with municipalities, venues, and third-party partners to secure and manage activation opportunities
✅ Lead and support Evo’s Brand Ambassador team, including training, coaching, and scheduling in collaboration with agency partners
✅ Manage all experiential marketing elements including permits, planning, and partner engagement
✅ Track and report on the performance of events and partnerships, offering insight and recommendations for continuous improvement
✅ Collaborate with the content and partnerships team to develop a cross-platform content calendar
✅ Support content creation across social media, blog, and internal channels, working with teams like Evolve, BCAA GO, and Evo Operations
✅ Stay current with trends and best practices to produce creative, high-impact content and campaign ideas
✅ Recommend boosting strategies and paid content tactics to expand reach and engagement
✅ Coordinate event scheduling and maintain inventory of promotional materials, uniforms, and equipment
✅ Ensure all event materials are in excellent condition and sustainably sourced
✅ Prepare and distribute detailed event kits, including maps, contacts, and logistics
✅ Collect and implement 360° feedback from activations to enhance future experiences
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to deliver memorable brand experiences.
🎯 Required Qualifications
Education: Certificate or diploma in Marketing, Communications, Events, or a related field
Experience: Minimum 3 years of experience in event marketing, brand activations, or partnership development (or equivalent combination of education and experience)
Required Skills:
- Strong communication and leadership skills with experience presenting ideas clearly and persuasively
- Familiarity with social media platforms and content editing tools (e.g., CapCut, TikTok & Reels optimization)
- Excellent organizational and multitasking abilities with a proactive mindset
- Experience with marketing analytics, campaign tracking, and reporting
- Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook)
- Valid BC driver’s license and ability to operate an Evo vehicle in line with Evo’s Membership Agreement
- Availability to work weekends, evenings, and holidays as needed
Preferred Skills:
- Experience with event management software (e.g., Eventbrite, Cvent)
- Knowledge of the car-sharing industry or similar mobility services
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in event marketing or related fields, with strong communication skills and a proactive approach to work.
💰 Compensation & Benefits
Salary Range: $60,460.80 to $75,575.88 per year
Benefits:
- Flexible benefits to support health and lifestyle, and wellness dollars* to keep your body, mind, and soul thriving
- Performance bonus target of 5%, with the opportunity to earn up to 9%
- Pension plan*
- Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual, or religious connection
- BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports, and event tickets, and hotels
Working Hours: Full-time, 40 hours per week, with flexibility to work weekends, evenings, and holidays as needed
ASSUMPTION: The salary range is determined via job-related knowledge, skills, experience, certifications, market demand, and internal equity. Benefits are subject to change and may have eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on mobility and protection services
Company Size: 1,001-5,000 employees, providing a large, diverse work environment
Founded: 1906, with a long history of protecting people and communities in British Columbia
Company Description:
- BCAA is a BC Top Employer known for putting people first and constantly building a better workplace for all team members
- Offers a wide variety of meaningful, rewarding careers that move BC forward
- Provides insurance, roadside assistance, auto repair, Evo Car Share, Evolve E-Bike Share, BCAA Auto Marketplace, and other mobility and protection services
Company Specialties:
- Travel Insurance
- Insurance
- Personal Mobility
- Car & Car Care
- Membership
- Auto Repair
Company Website: http://www.bcaa.com
ASSUMPTION: BCAA is committed to providing accessible, inclusive employment and has a long-standing partnership with the Presidents Group to increase employment opportunities for people living with disabilities.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Specialist, Partnerships & Content, with cross-functional collaboration across various teams
Work Arrangement: Hybrid (3 Remote / 2 On Site), with flexibility to work weekends, evenings, and holidays as needed
Growth Opportunities:
- Progression within the Marketing & Communications department or related fields
- Expanding skills and expertise in event marketing, brand activations, and content creation
- Potential to take on additional responsibilities and leadership roles
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Head Office in Burnaby, BC, with a hybrid work arrangement
Office Location(s): 4567 Canada Way, Burnaby, British Columbia V5G 4T1, CA
Geographic Context:
- Burnaby is a multicultural city located in the Lower Mainland region of British Columbia, with a population of over 235,000
- Close proximity to Vancouver, with easy access to public transportation and major highways
- Offers a mix of urban and suburban environments, with numerous parks, trails, and recreational facilities
Work Schedule: Full-time, 40 hours per week, with flexibility to work weekends, evenings, and holidays as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with opportunities to engage with the local community and BCAA's head office environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication and leadership skills
- Event planning and execution experience
- Creativity and problem-solving abilities
- Alignment with BCAA's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of event marketing, brand activations, and content creation
- Showcase your ability to work collaboratively and adapt to a fast-paced environment
- Prepare examples of successful events or campaigns you've managed, including challenges faced and outcomes achieved
ATS Keywords: Event Marketing, Brand Activations, Partnership Development, Content Creation, Social Media, Communication, Leadership, Organizational Skills, Problem Solving, Creativity, Logistics Coordination, Marketing Analytics, Reporting, Team Collaboration, Proactive Mindset, Detail Orientation
ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Social media platforms (e.g., TikTok, Instagram, Facebook)
- Content editing tools (e.g., CapCut)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The required tools and technologies may evolve over time as the role and industry grow and change.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Building a Better BCAA
- Moving BC Forward
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Creative and innovative
Self-Assessment Questions:
- How do you align with BCAA's mission to move British Columbians forward?
- Describe a time when you had to adapt to a significant change in plans or priorities. How did you handle it, and what was the outcome?
- How do you ensure that your work supports the broader goals and objectives of the organization?
ASSUMPTION: BCAA values diversity, inclusion, and accessibility, and encourages candidates from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working weekends, evenings, and holidays as needed
- Adapting to changes in event plans, logistics, or partner collaborations
- Ensuring consistent brand representation across various channels and touchpoints
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive mindset, and effective communication and collaboration with team members and partners.
📈 Similar Roles Comparison
- This role is unique in its focus on brand activations and content creation for Evo Car Share, but shares similarities with other event marketing and partnership development positions
- BCAA's size and structure offer more opportunities for growth and development compared to smaller organizations
- Career paths may include progression within the Marketing & Communications department or related fields
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, with opportunities for professional growth and development.
📝 Sample Projects
- Planning and executing a large-scale community event, including logistics, partner collaborations, and content creation
- Developing a content strategy to engage Evo's member base across social media, blog, and internal channels
- Managing the Brand Ambassador team, including training, coaching, and scheduling, to ensure consistent brand representation and high-quality member experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to team leadership and collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support BCAA's overall mission and goals?
- What opportunities are there for professional growth and development within this role and the organization?
- How does the team collaborate and communicate to ensure consistent brand representation and successful event execution?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions help applicants better understand the role's expectations, the team's dynamics, and the organization's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful events or campaigns you've managed, including challenges faced and outcomes achieved
- Prepare for a phone or video screen, followed by an in-person or virtual interview with the hiring manager and/or team members
- If selected, complete a background check and reference checks (if applicable)
- Follow up with the hiring team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
