Brand and Campaign Manager

📌 Core Information

🔹 Job Title: Brand and Campaign Manager

🔹 Company: Wild Fork Foods

🔹 Location: Miami, FL, USA

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing seasonal marketing campaigns
• Managing cross-functional teams for integrated marketing efforts
• Optimizing marketing processes and campaign performance
• Collaborating with various stakeholders to ensure brand consistency

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong project management skills to produce effective marketing campaigns that resonate with the target audience and drive measurable results.

📋 Key Responsibilities

✅ Develop and execute seasonal campaigns and evergreen marketing initiatives, considering full-funnel, integrated customer journeys

✅ Coordinate and manage the execution of marketing initiatives across all consumer touchpoints, working with various internal and external SMEs and stakeholders

✅ Lead the development and execution of store signage and e-commerce assets for each campaign in partnership with product, e-commerce, and ops teams

✅ Work closely with other marketing team members to ensure integrated and consistent executions

✅ Manage and coordinate with cross-functional stakeholders across product, retail operations, e-commerce, and logistics

✅ Track and manage all campaigns to ensure on-time and on-budget delivery

✅ Develop and optimize marketing campaign processes

✅ Help create and oversee the management of marketing content/asset usage rights tracking

✅ Contribute to weekly and monthly reporting

✅ Manage, track campaign budget, and support the monthly accrual process

✅ Support the Director, Brand in campaign/content briefing with agencies, designers, or 3rd-party vendors

✅ With the Director, manage external freelancers, agencies, and stakeholders

ASSUMPTION: This role involves a high degree of collaboration and coordination with various teams and stakeholders to ensure successful campaign execution and consistent branding.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field

Experience: 3-5 years of combined marketing experience in the retail industry required

Required Skills:

• Proven track record of developing and executing successful marketing campaigns
• Excellent communication and interpersonal skills
• Creative thinking and problem-solving abilities
• Strong project management skills
• Familiarity with Excel and PowerPoint applications
• Strong knowledge and comfort with the nationwide US consumer outside of the South Florida area

Preferred Skills:

• Store communications experience

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (based on industry standards for mid-level marketing roles in Miami, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Wild Fork products

Working Hours: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, direct-to-consumer omnichannel retail)

Company Size: Medium (501-1,000 employees) - Offers a mix of startup agility and established resources

Founded: 2017 - Relatively young, with significant growth potential

Company Description:

• Wild Fork Foods sets out to transform the way we shop for and consume protein by controlling every step of the process from farm to fork
• Offers a wide selection of high-quality meat and seafood at affordable prices
• Operates as an omnichannel brand, with both physical stores and online presence

Company Specialties:

• Direct-to-consumer retail
• Omnichannel marketing
• Brand development and management

Company Website: http://wildforkfoods.com

ASSUMPTION: Wild Fork Foods is a growing company with a strong focus on brand development and customer experience.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) - Offers opportunities for growth and development

Reporting Structure: Reports directly to the Director, Brand - Provides ample opportunity for collaboration and mentorship

Work Arrangement: On-site, full-time - Requires regular in-office presence for effective team collaboration

Growth Opportunities:

• Potential for career progression within the marketing department
• Chance to gain experience in various aspects of marketing, including campaign management, brand development, and cross-functional team leadership
• Opportunity to work for a growing company with significant potential for professional growth

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Corporate office - Provides a structured and professional work environment

Office Location(s): 8200 NW 41st St, Doral, FL 33166, US

Geographic Context:

• Miami, FL - A vibrant and multicultural city with a strong job market and diverse consumer base
• South Florida - A region with a significant consumer market and potential for brand growth
• Nationwide US consumer - Offers the opportunity to work on campaigns targeting a broad audience

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project needs)

ASSUMPTION: The office environment is professional and collaborative, with ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager (Director, Brand)
• Final interview with key stakeholders (e.g., other marketing team members, senior leadership)

Key Assessment Areas:

• Campaign development and execution skills
• Project management and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing campaign experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results

ATS Keywords: Marketing, Campaign Management, Brand Development, Project Management, Cross-functional Teams, Retail Marketing, Customer Journey, Integrated Marketing, Stakeholder Management

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous learning

Self-Assessment Questions:

• How do you ensure that marketing campaigns align with Wild Fork Foods' customer-centric approach?
• Describe a time when you had to manage multiple projects simultaneously. How did you prioritize and ensure successful execution?
• How do you approach learning and adapting to new tools and technologies in a fast-paced work environment?

ASSUMPTION: Wild Fork Foods values candidates who are passionate about marketing, comfortable working in a fast-paced environment, and committed to putting the customer first.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing creative and strategic thinking with project management and execution
• Adapting to a fast-paced and growing company environment
• Ensuring consistent branding across various consumer touchpoints and channels

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, strategic thinking, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position focuses on both in-store and e-commerce marketing, requiring a broader skill set and understanding of omnichannel customer journeys
• As a growing company, Wild Fork Foods offers more opportunities for career growth and development compared to more established retailers
• This role requires a unique blend of strategic thinking, creativity, and project management skills, making it an attractive opportunity for marketing professionals looking to expand their skill set

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, setting it apart from similar marketing roles in the retail industry.

📝 Sample Projects

• Developing and executing a seasonal marketing campaign targeting young professionals in urban areas
• Collaborating with cross-functional teams to launch a new product line, including in-store signage, e-commerce assets, and promotional events
• Optimizing marketing campaign processes to improve efficiency and reduce waste

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Brand and Campaign Manager role at Wild Fork Foods.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what opportunities are there for career progression?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company support work-life balance for its employees, particularly in a fast-paced and growing environment?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Prepare questions to ask during the interview process to demonstrate your interest and understanding of the role
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.