Brand and Community Officer

📌 Core Information

🔹 Job Title: Brand and Community Officer

🔹 Company: SaskEnergy

🔹 Location: Regina, Saskatchewan, Canada

🔹 Job Type: Full-Time

🔹 Category: Oil and Gas

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing relationships with non-profit groups and developing sponsorship recognition strategies
• Planning and executing community initiatives and events to enhance public perception
• Creating and coordinating communication materials across various channels
• Collaborating with stakeholders to achieve marketing objectives
• Administering community investment programs and maintaining digital systems

ASSUMPTION: This role requires strong organizational skills, community outreach experience, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Execute sponsorship contracts with non-profit organizations, ensuring adequate benefits and meeting contract commitments

✅ Coordinate, plan, and execute assigned sponsorship events and community initiatives, focusing on relationship building

✅ Deliver or coordinate the delivery of speeches, awards, and presentations related to sponsorship activation

✅ Identify and develop new and creative ways to activate sponsorships for the organization

✅ Oversee sponsorship programs for the organization

✅ Collaborate and maintain relationships with key external stakeholders, including charitable and community organizations, government affiliates, and service vendors

✅ Prepare written and visual content, including website copy, speeches, speaking notes, social media content, advertising copy, planning documents, marketing material, media kits, briefing documents, articles, and promotional copy

✅ Provide expertise to departments in the development, implementation, and evaluation of communications and marketing plans and strategies

✅ Collaborate in the development of advertising and media placement across traditional, non-traditional, and digital channels

✅ Assemble and participate in cross-functional teams to identify communication needs and define key messages, target audience segments, applicable channels, tactics, and types of collateral

✅ Act as a liaison between Strategic Communications and designated business partners to implement plans that align with business goals

✅ Collaborate with SaskEnergy’s advertising agency of record during development, production, distribution, media planning, and evaluation to produce campaigns that achieve business objectives

✅ Meet established departmental service standards for quality, timelines, budget, and satisfaction

✅ Develop measurable objectives for community, brand, and marketing activities

✅ Continually identify new and creative opportunities for brand awareness and public visibility

✅ Administer community investment program activities, including sponsorship intake, monitoring, information management, reporting, process improvement, system updates, point-of-contact with vendor, and system maintenance

✅ Use analytical software tools in the collection and use of data for marketing and communication plans and initiatives

✅ Develop content for new digital platforms and the public awareness messaging to increase use of the services

✅ Develop and monitor budgets, related expenses, and invoices within the area of responsibility

✅ Create project schedules, coordinate multi-stakeholder meetings, and monitor critical path deadlines

ASSUMPTION: This role requires strong organizational skills, community outreach experience, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or Public Relations

Experience: Three (3) years of experience in the field of Marketing, Advertising, Communications, or Public Relations

Required Skills:

• Community outreach and relationship management
• Event coordination and planning
• Sponsorship activation and program oversight
• Content creation and communication across various channels
• Collaboration and stakeholder engagement
• Analytical skills and data-driven decision making
• Budget management and project administration

Preferred Skills:

• Experience with community investment programs and digital systems
• Fluency in French (an asset)

ASSUMPTION: Strong organizational skills, community outreach experience, and the ability to manage multiple projects simultaneously are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: CAD $46.77 - $47.84 per hour (CAD $75,870.30 - $77,606.00 annually)

Benefits:

• Extended health and dental care
• Pension plan
• Employee and family assistance program
• Employee discounts on SaskEnergy services
• On-site fitness facility

Working Hours: Full-time, occasional extended hours and travel may be required

ASSUMPTION: The salary range provided is based on the hourly rate listed in the job posting and assumes a standard workweek of 40 hours.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas

Company Size: 501-1,000 employees

Founded: SaskEnergy was established in 1971 as a Crown corporation of the Government of Saskatchewan

Company Description:

• SaskEnergy provides safe, reliable, and affordable energy to Saskatchewan residents and businesses
• The company offers natural gas transmission, distribution, and storage services through its subsidiary, TransGas
• SaskEnergy is committed to sustainability and responsible energy development

Company Specialties:

• Natural gas transmission, distribution, and storage
• Energy efficiency and conservation programs
• Community investment and sponsorships

Company Website: http://www.saskenergy.com

ASSUMPTION: SaskEnergy is a public company focused on providing essential energy services to Saskatchewan residents and businesses.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports to the Manager, Brand and Community Relations

Work Arrangement: On-site, with occasional travel required

Growth Opportunities:

• Progression to a senior role within the Brand and Community Relations team
• Expansion into other areas of the business, such as operations or customer service
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within SaskEnergy and the broader energy industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 1777 Victoria Avenue, Regina, Saskatchewan S4P 4K5, CA

Geographic Context:

• Regina is the capital city of Saskatchewan, with a population of approximately 250,000 people
• The city offers a high quality of life, with a low cost of living, short commute times, and a variety of cultural and recreational activities
• Regina has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Monday to Friday, 8:30 AM to 4:30 PM, with occasional extended hours and travel required

ASSUMPTION: The work environment at SaskEnergy's Regina headquarters is professional and collaborative, with a focus on teamwork and customer service.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication and presentation skills
• Community outreach and relationship management experience
• Event planning and coordination skills
• Cultural fit and alignment with SaskEnergy's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your community outreach and event planning work
• Research SaskEnergy and the energy industry to demonstrate your knowledge and enthusiasm
• Practice your presentation and communication skills in preparation for the interview

ATS Keywords: Community outreach, relationship management, event coordination, sponsorship activation, content creation, marketing strategy, advertising, public relations, analytical skills, budget management, project management, communication, collaboration, stakeholder engagement, digital marketing, creative thinking

ASSUMPTION: The application process for this role is competitive, and demonstrating your relevant experience and skills will be crucial for success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Customer Relationship Management (CRM) software
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytical software tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Proficiency in Microsoft Office Suite and Adobe Creative Suite is required for this role, while experience with other tools and technologies is an asset.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Respect
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on customer service
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you demonstrate safety and integrity in your work?
• Can you provide an example of a time when you showed respect and accountability in a challenging situation?
• How do you approach innovation and continuous improvement in your role?

ASSUMPTION: Applicants should be able to demonstrate a strong fit with SaskEnergy's values and work style to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the demands of community outreach and internal communication responsibilities
• Occasional travel and extended work hours
• Adapting to a dynamic and changing work environment

ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a changing work environment in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Communications Specialist, but with a stronger focus on community outreach and sponsorship management
• In the energy industry, this role is comparable to similar positions in oil and gas companies, utilities, or other energy-related organizations
• Career progression may include roles such as Senior Brand and Community Relations Specialist, Manager, or Director of Brand and Community Relations

ASSUMPTION: This role offers unique opportunities for community engagement and sponsorship management within the energy industry.

📝 Sample Projects

• Developing and executing a community event to raise awareness of SaskEnergy's safety initiatives
• Managing a sponsorship portfolio for a major community organization, including contract negotiation, event planning, and activation
• Creating a digital marketing campaign to promote SaskEnergy's energy efficiency programs and services

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Brand and Community Officer may be involved in.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand and Community Relations department?
• How does this role contribute to SaskEnergy's overall business strategy and objectives?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does SaskEnergy support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of community outreach, event planning, and sponsorship management
• Prepare for the interview by researching SaskEnergy and the energy industry, and practicing your presentation and communication skills
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.