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Brand and Content Manager

OFX
Full-time
On-site
Sydney, New South Wales, Australia
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand and Content Manager

πŸ”Ή Company: OFX

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎨 Brand & Creative Marketing

πŸ”Ή Date Posted: April 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the Centre of Excellence for brand and content strategy across regions
  • Developing comprehensive brand guidelines and creative assets
  • Collaborating with regional marketing and commercial teams
  • Enhancing customer experience through omni-channel content strategies

ASSUMPTION: The role likely requires a deep understanding of the fintech industry given the integration of global brand strategies and collaborative efforts across various teams.

πŸ“‹ Key Responsibilities

βœ… Build brand guidelines, tone of voice, and tools

βœ… Lead the creative team to develop global advertising assets

βœ… Support design and production of acquisition campaign assets

βœ… Support regional marketing with tailored product assets

βœ… Manage global content campaigns and newsletters

βœ… Conduct audits for content relevance, accuracy, and SEO

ASSUMPTION: Responsibilities are structured to align with a global content strategy, requiring cross-functional collaboration and expertise in B2B marketing.

🎯 Required Qualifications

Education: Degree qualified, additional postgraduate qualifications preferred

Experience: 5+ years in B2B marketing, preferably in fintech

Required Skills:

  • Brand Strategy
  • Creative Copywriting
  • Content Strategy

Preferred Skills:

  • Video Production
  • Familiarity with AI tools for content

ASSUMPTION: Candidates should have specialized skills in content creation and management, underpinned by industry-specific knowledge in fintech.

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Parental leave (16 weeks)
  • Birthday leave
  • Comprehensive hybrid work model

Working Hours: 40 hours per week, offering flexibility within a hybrid model

ASSUMPTION: Benefits are designed to support a diverse and flexible work environment, but specifics on salary are not detailed.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specializing in international payments and currency exchange

Company Size: 676 employees, offering substantial support and resources

Founded: Information not specified

Company Description:

  • Provides real-time financial control solutions
  • Operates globally with a vast network of offices
  • Offers 24/7 human support and an innovative platform

Company Specialties:

  • Foreign Exchange
  • Multi-currency Wallet
  • Currency Risk Management

Company Website: https://www.ofx.com/

ASSUMPTION: The company's global presence and specialization in currency exchange suggest a robust infrastructure and support system.

πŸ“Š Role Analysis

Career Level: Mid-level management with leadership responsibilities

Reporting Structure: Reports to heads of regional marketing and global content strategies

Work Arrangement: Primarily on-site with some hybrid options

Growth Opportunities:

  • Potential to lead cross-regional initiatives
  • Opportunity to innovate content strategies in the fintech space
  • Leadership development within a transformative business

ASSUMPTION: The role offers significant growth, particularly in enhancing brand activities globally and within fintech.

🌍 Location & Work Environment

Office Type: Collaborative and innovative work environment

Office Location(s): Headquartered in Sydney with an international presence

Geographic Context:

  • Centrally located in Sydney's business district
  • Access to major commercial hubs globally
  • Cultural hub offering diverse lifestyle opportunities

Work Schedule: Standard business hours with potential for flexibility

ASSUMPTION: The central location in Sydney offers an excellent professional environment with access to global markets.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application through OFX's careers portal
  • Initial screening by HR to assess alignment
  • Technical interview focusing on past brand and content management experience

Key Assessment Areas:

  • Understanding of B2B marketing dynamics
  • Ability to strategize and execute global content plans
  • Experience with digital and traditional marketing channels

Application Tips:

  • Highlight experience in B2B and fintech industries
  • Showcase examples of leadership in content strategy
  • Be prepared to discuss brand development projects

ATS Keywords: This role will likely look for "B2B Marketing," "Brand Strategy," "Content Development," "Fintech," "SEO," and "Leadership" in applicant resumes.

ASSUMPTION: A robust application process indicates a thorough vetting for candidates who align closely with OFX's strategic goals.

πŸ› οΈ Tools & Technologies

  • SEO Optimization Tools
  • Content Management Systems (CMS)
  • Video Production Software
  • AI-driven content analysis platforms

ASSUMPTION: Familiarity with these tools is critical for success in this content-intensive and digitally integrated role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to innovation and efficiency
  • Global collaboration and support
  • Proactive in making financial transactions simpler

Work Style:

  • Collaborative and team-oriented
  • Open to new ideas and innovative thinking
  • Focused on continuous learning and development

Self-Assessment Questions:

  • How do you handle high-pressure project timelines?
  • What strategies do you use to ensure brand consistency?
  • How do you adjust content strategies to fit different regional needs?

ASSUMPTION: OFX values a proactive and collaborative work style, essential for integrating teams across various regions and cultures.

⚠️ Potential Challenges

  • Navigating complex global branding requirements
  • Ensuring consistency across varied regional markets
  • Adapting quickly to fintech market changes
  • Managing cross-functional expectations and deliverables

ASSUMPTION: These challenges are typical for a global fintech brand, particularly when aligning multiple brand and marketing strategies.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager roles in other fintech companies often emphasize similar responsibilities
  • Opportunities in tech-focused companies may offer variation in content creation emphasis
  • Senior roles may require deeper strategic involvement and oversight

ASSUMPTION: A similar role comparison provides insight into competitive standards and expectations within the industry.

πŸ“ Sample Projects

  • Developing a global brand campaign for a new SaaS product launch
  • Creating regional content strategies aligned with business goals
  • Implementing a cross-channel marketing initiative to increase brand visibility

ASSUMPTION: These sample projects illustrate the scope and strategic impact expected from the Brand and Content Manager.

❓ Key Questions to Ask During Interview

  • How does OFX prioritize branding in its global marketing strategy?
  • What are the primary goals for this role in the first six months?
  • How does the company support professional growth and development?
  • Can you describe the current team dynamics and structure?
  • What measures determine the success of brand initiatives?

ASSUMPTION: These questions are meant to assess alignment with OFX’s goals and understand the strategic vision behind the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the OFX careers portal
  • Ensure all parts of your application reflect the required and preferred skills
  • Prepare to showcase relevant past projects during interviews
  • Follow up professionally within two weeks if you have not heard back
  • Request feedback after each stage to learn and improve

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.