📌 Core Information
🔹 Job Title: Brand and Customer Manager Vaccines
🔹 Company: MSD (Merck & Co., Inc.)
🔹 Location: Hungary
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Not Specified
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing customer segmentation strategies for HPV and pediatric vaccines
- Maximizing sales through customer-focused marketing strategies
- Collaborating with cross-functional teams in an Agile methodology
- Leveraging market insights to adjust long-term product strategy
ASSUMPTION: This role requires a strong understanding of the pharmaceutical industry, vaccines, and marketing strategies to effectively drive sales and customer engagement.
📋 Key Responsibilities
✅ Developing and implementing brand strategy for HCPs and HCCs
✅ Collecting customer needs, segmentation, and barriers to determine local segmentation strategy
✅ Forecasting sales and investments, collaborating with cross-functional teams in Agile methodology
✅ Implementing marketing strategy and multichannel branded programs
✅ Participating in field visits and regional sales rep meetings
✅ Tracking performance metrics of marketing campaigns for HCPs & HCCs
✅ Developing scientific leaders plans and interacting with scientific leaders
✅ Attending scientific congresses with scientific leaders
✅ Developing local speakers and organizing local speaker engagements
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively with cross-functional teams to achieve sales and marketing objectives.
🎯 Required Qualifications
Education: University degree in Pharmaceutical Sciences, Management, or a related health diploma
Experience: 2-3 years in the pharmaceutical or biotech industry, with a focus on marketing and vaccines
Required Skills:
- Strong communication skills in English
- Data analysis and interpretation
- Project management and collaboration skills
- Strategic thinking and innovation
- Ethics and integrity
Preferred Skills:
- Vaccines experience
- Pharmaceutical or marketing knowledge
- Promotion experience, including co-creating innovative solutions
- Strong understanding of foundational marketing strategy
ASSUMPTION: Given the role's focus on vaccines and marketing, candidates with relevant industry experience and strong communication skills will be most successful.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for similar roles in Hungary)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts
Working Hours: Full-time (40 hours/week), with flexibility for field visits and regional meetings
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Hungary, considering the experience level and location. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: Not specified (Over 130 years in operation)
Company Description:
- MSD, known as Merck & Co., Inc. outside the United States and Canada, is a global healthcare company that discovers, develops, manufactures, and markets a broad range of innovative products to improve human and animal health.
- The company operates in over 140 countries and has a diverse workforce of approximately 40,000 employees.
- MSD is committed to fostering a diverse and inclusive global workforce and operates responsibly to enable a safe, sustainable, and healthy future for all people and communities.
Company Specialties:
- Pharmaceuticals
- Vaccines
- Animal health
Company Website: http://www.msd.com
ASSUMPTION: As a large, established pharmaceutical company, MSD offers a structured work environment with extensive resources and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Business Unit Director
Work Arrangement: On-site, with occasional field visits and regional meetings
Growth Opportunities:
- Potential career progression within the marketing department or other functions within the company
- Opportunities to work on different brands and products within the vaccines portfolio
- Chance to develop leadership and management skills through team collaboration and project management
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established pharmaceutical company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Hungary (specific location not specified)
Geographic Context:
- Hungary is a landlocked country in Central Europe, with a population of approximately 10 million people
- The pharmaceutical industry in Hungary is well-established, with several multinational companies operating in the country
- Hungary offers a high quality of life, with affordable living costs compared to other European countries
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for field visits and regional meetings
ASSUMPTION: The work environment in Hungary is likely to be similar to other corporate office settings within the pharmaceutical industry, with a focus on collaboration, professionalism, and results-driven work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and offer
Key Assessment Areas:
- Communication and presentation skills
- Data analysis and interpretation
- Strategic thinking and innovation
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant industry experience and marketing achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the company's mission
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
ATS Keywords: Brand strategy, customer segmentation, sales forecasting, marketing strategy implementation, content creation, performance metrics tracking, data analysis, HCP education, project management, collaboration skills, strategic thinking, communication skills, presentation skills, innovative thinking, ethics, continuous learning, vaccines, pharmaceuticals, marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' communication skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Veeva)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and content management platforms (e.g., Marketo, Adobe Experience Manager)
ASSUMPTION: The tools and technologies required for this role are standard within the pharmaceutical industry and can be expected to evolve as the company adopts new technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Respect
- Results
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated innovation in your previous marketing roles?
- Can you provide an example of a time when you had to adapt to a significant change in the market or within your team?
- How do you ensure that your work aligns with the company's values and contributes to its overall mission?
ASSUMPTION: MSD values candidates who demonstrate a strong work ethic, a commitment to collaboration, and a passion for driving results through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities within a large, matrixed organization
- Keeping up with the latest marketing trends and technologies within the pharmaceutical industry
- Balancing the need for data-driven decision-making with the need for quick action in a dynamic market
- Adapting to the unique cultural and regulatory environment of the Hungarian market
ASSUMPTION: This role may present challenges related to navigating a large organization, staying current with industry trends, and balancing data-driven decision-making with quick action.
📈 Similar Roles Comparison
- Brand Manager (Pharmaceuticals)
- Similar responsibilities, but focused on a different therapeutic area or product portfolio
- May have additional responsibilities related to product launches or lifecycle management
- Marketing Manager (Consumer Health)
- Similar responsibilities, but focused on over-the-counter (OTC) or consumer health products
- May have additional responsibilities related to retail marketing or trade promotions
- Product Manager (Biotechnology)
- Similar responsibilities, but focused on biotechnology products or therapies
- May have additional responsibilities related to clinical trial management or regulatory affairs
ASSUMPTION: This role is similar to other marketing roles within the pharmaceutical industry, with variations in therapeutic area, product portfolio, and specific responsibilities.
📝 Sample Projects
- Developing a customer segmentation strategy for a new vaccine launch in the Hungarian market
- Analyzing market trends and competitor activities to inform marketing strategy for an established vaccine brand
- Collaborating with cross-functional teams to implement a multichannel branded program for a vaccine franchise
ASSUMPTION: These sample projects are representative of the types of initiatives that a Brand and Customer Manager Vaccines might work on, but the specific projects will vary based on the company's product portfolio and market needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the vaccines portfolio in Hungary?
- Can you describe the team structure and dynamics within the Hungarian vaccines team?
- How does MSD support the professional development and growth of its marketing employees?
- What are the most significant market trends or challenges currently facing the vaccines portfolio in Hungary?
- How does MSD approach work-life balance for its employees, particularly for those in on-site roles?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.msd.com/careers
- Tailor your resume to highlight your relevant marketing experience, customer segmentation skills, and data analysis capabilities
- Write a cover letter that demonstrates your enthusiasm for the role and your understanding of the Hungarian vaccines market
- Prepare examples of successful marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager or recruiter one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
