Brand and Innovation Marketing Specialist

📌 Core Information

🔹 Job Title: Brand and Innovation Marketing Specialist

🔹 Company: Innovative Beauty Group

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (3-7 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and competitive analysis to inform strategic decisions
• Developing visually compelling and data-driven presentations for internal stakeholders and clients
• Collaborating with cross-functional teams to create marketing collateral and execute trade show support
• Leveraging AI-powered marketing tools to enhance content creation and research
• Tracking key marketing performance indicators (KPIs) and managing marketing budgets

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on executing marketing strategies and campaigns.

📋 Key Responsibilities

✅ Conduct ongoing market research, trend analysis, and competitor benchmarking in beauty, CPG, and retail

✅ Utilize tools like WGSN, Spate, Google Trends, and other industry reports to extract key insights

✅ Analyze consumer behavior and retail trends, translating insights into strategic product recommendations for internal and client presentations

✅ Develop visually compelling, data-driven presentations in PowerPoint and Canva for internal stakeholders and clients

✅ Craft storytelling decks that bring brand strategies, product launches, and innovation concepts to life

✅ Support senior executive presentations and internal communications, ensuring brand tone of voice clarity, structure, and impact

✅ Develop marketing collateral, product sell sheets, and campaign materials that align with brand positioning

✅ Assist in the creation of internal and external communication assets, including CEO updates, newsletters, employee engagement initiatives, and marketing briefs

✅ Collaborate with cross-functional internal teams and external agencies on brand messaging, innovation decks, product strategy, packaging strategy, and go-to-market materials

✅ Execute trade show support and materials

✅ Conduct retail audits to inform strategy and insights

✅ Leverage AI tools to enhance content creation, image generation, and research

✅ Support AI-assisted marketing automation and workflow efficiencies

✅ Create basic video edits and marketing assets for presentations and internal campaigns

✅ Track key marketing performance indicators (KPIs) to measure the success of campaigns and initiatives

✅ Monitor and manage marketing budgets, ensuring efficient allocation of resources

✅ Provide regular performance reports to guide strategic decision-making

✅ Utilize project management tools to ensure timely delivery of campaigns and materials

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-7 years of experience in marketing, innovation, or brand strategy within beauty, CPG, or a related field

Required Skills:

• Strong market research and analytical skills
• Expertise in PowerPoint, Excel, and Word, along with Canva, Adobe Creative Suite, and AI-powered tools
• Highly proficient in project management platforms such as Smartsheet, Notion, or similar
• Hands-on marketing execution – developing assets, writing briefs, and supporting campaign rollout
• Strong understanding of corporate and product branding principles and business-to-business marketing
• Excellent storytelling, presentation, and communication skills, with the ability to present confidently
• Proactive, detail-oriented, and highly organized, with a strong sense of urgency and time management
• Naturally curious, with a growth mindset and willingness to take initiative
• Experience with basic video editing (e.g., Adobe Premiere, CapCut, Canva video tools)
• Knowledge of social media trends and content strategy

Preferred Skills:

• Experience with AI-powered marketing tools
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the beauty or CPG industry and a strong portfolio of presentation work or marketing assets are highly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 per year (based on experience)

Benefits:

• Comprehensive benefits package
• Employee wellness program

Working Hours: Full-time (40 hours/week), Hybrid (3 days in office)

ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles in the beauty or CPG industry in Mississauga, Ontario.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products

Company Size: 201-500 employees (global team of over 400 people across nine locations worldwide)

Founded: 2019

Company Description:

• Innovative Beauty Group (IBG) empowers clients with strategic partnerships that bring visions to life and products seamlessly to market
• IBG consists of three key brands: Orchard Custom Beauty, Fasten Packaging, and Roberts Beauty
• IBG helps businesses create quality beauty products, from concept and design to getting products on shelves and online

Company Specialties:

• Cosmetics
• Packaging
• Design
• Beauty
• Innovation
• Custom Beauty
• B2B
• Retail
• Wholesale
• Private Label
• Beauty Brands
• Product Development
• Account Management
• Supply Chain
• Import/Export
• Sustainable Offerings
• International Service
• Sustainable Initiatives
• Concept to Shelf
• Creative Studio
• Marketing Services
• Digital Marketing
• Skincare
• Fragrance
• Corporate Social Responsibility
• People & Culture

Company Website: innovativebeautygroup.com

ASSUMPTION: Innovative Beauty Group is a growing and dynamic company with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Director, Marketing, IBG North America

Work Arrangement: Hybrid (3 days in office)

Growth Opportunities:

• Potential to grow within the marketing team or explore other departments within the organization
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Chance to gain experience in a fast-paced, international environment

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Mississauga, Ontario, Canada

Geographic Context:

• Mississauga is a multicultural city located in the Greater Toronto Area (GTA)
• The city offers a mix of urban and suburban living, with easy access to major highways and public transportation
• Mississauga is home to a diverse range of industries, including finance, technology, and retail

Work Schedule: Full-time (40 hours/week), Hybrid (3 days in office)

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Marketing and research skills
• Presentation and communication skills
• Project management and organizational skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and research experience
• Include a portfolio of presentation work or marketing assets that demonstrate your skills and creativity
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability
• Research the company and industry to show your enthusiasm and understanding of the role

ATS Keywords: Marketing, Brand, Innovation, Research, Presentation, Storytelling, AI, Beauty, CPG, Retail

ASSUMPTION: The application process is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• PowerPoint
• Excel
• Word
• Canva
• Adobe Creative Suite
• AI-powered tools (e.g., Perplexity, MidJourney, Adobe Firefly)
• Project management platforms (e.g., Smartsheet, Notion)
• Basic video editing tools (e.g., Adobe Premiere, CapCut, Canva video tools)

ASSUMPTION: The required tools and technologies reflect the role's focus on marketing, research, and presentation skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-energy environment?
• Are you comfortable working with AI-powered tools and embracing new technologies?
• Do you have a strong sense of urgency and time management skills?
• Are you proactive, detail-oriented, and highly organized?
• Do you have a growth mindset and willingness to take initiative?

ASSUMPTION: Innovative Beauty Group values candidates who are adaptable, proactive, and results-driven, with a strong sense of urgency and time management skills.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and market research
• Balancing creative and analytical skills in a fast-paced environment
• Adapting to changes in the market and company priorities

ASSUMPTION: These challenges reflect the dynamic and fast-paced nature of the role and the beauty industry.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on market research, AI-powered marketing tools, and presentation skills
• In the beauty industry, this role is unique in its emphasis on AI-assisted marketing and data-driven storytelling
• Career progression in this role could lead to senior marketing or management positions within the company or related industries

ASSUMPTION: This role offers a unique blend of marketing, research, and presentation skills, with a focus on AI-powered tools and data-driven storytelling.

📝 Sample Projects

• Developing a comprehensive market research report on emerging trends in the beauty industry
• Creating a visually compelling presentation on a new product launch, incorporating AI-generated images and data visualization
• Managing a trade show booth and supporting materials, including retail audits and competitor analysis

ASSUMPTION: These sample projects reflect the role's focus on market research, AI-powered marketing tools, and presentation skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments within the company?
• What are the most challenging aspects of working in the beauty industry, and how does this role address them?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and research experience
• Include a portfolio of presentation work or marketing assets that demonstrate your skills and creativity
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and adaptability
• Research the company and industry to show your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.