📌 Core Information
🔹 Job Title: Brand and Marketing Manager - France & UK
🔹 Company: Fixter Ltd
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Vehicle Repair and Maintenance
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Strategic brand management across UK and France markets
- Creative campaign development and execution across online and offline channels
- Social media strategy and management to drive reach, engagement, and orders
- Channel experimentation and growth initiatives to drive customer acquisition and retention
- Collaboration with cross-functional teams to ensure consistent brand narrative
ASSUMPTION: This role requires a strong blend of strategic thinking, creative execution, and analytical skills to drive growth and engagement across multiple markets.
📋 Key Responsibilities
✅ Manage relationships with external agencies to execute impactful online and offline campaigns
✅ Drive creative development and campaign execution aligned with brand values and growth goals
✅ Define and execute a new organic social media strategy focusing on reach, views, and engagement
✅ Drive paid social strategy focused on traffic acquisition, lead capture, and order generation
✅ Explore and test new marketing channels: partnerships, influencer marketing, referral programs, and more
✅ Collaborate with SEO specialist to support blog and content initiatives in UK and FR markets
✅ Manage and optimize newsletter strategy to generate orders and increase retention
✅ Stay close to customers and market trends to inform strategy, positioning, and messaging
ASSUMPTION: This role requires a hands-on approach, with a strong focus on execution and optimization of marketing campaigns across various channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years in brand, content, or growth marketing roles
Required Skills:
- Proven track record leading campaigns across multiple channels
- Strong writing skills for social media, blog, and website content
- Accountability and ownership regarding results
- Strong creative instincts combined with analytical skills
- Hands-on, collaborative, and excited by experimentation
Preferred Skills:
- Fluency in French and English
- Experience working in a hyper-growth startup environment
- Knowledge of the car maintenance industry
ASSUMPTION: Candidates should have a proven track record in driving growth and engagement through creative, data-informed marketing campaigns.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market standards for similar roles in Paris)
Benefits:
- Competitive salary
- Opportunity to become an expert in start-up scaling
- Passionate, friendly, and transparent culture
- Flexible hybrid working (3 days per week in the office, 2 days per week from home)
- Regular social events
- Cool offices in Paris (Saint Augustin)
- MacBook laptop
- Discounts on all Fixter services
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Paris, considering the candidate's experience level and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Vehicle Repair and Maintenance
Company Size: 51-200 employees (mid-sized startup)
Founded: 2017 (8 years in operation)
Company Description:
- Fixter is an innovative and fast-growing startup launched in 2017 to simplify car maintenance for car owners
- Bringing together car industry specialists and digital experts, Fixter provides a complete end-to-end service with a world-class customer experience
- Fixter has expanded to over 150 towns and cities across the UK and France, trusted by thousands of car owners every month
Company Specialties:
- MOT
- Car maintenance
- Marketplace
- Car servicing
- Car repairs
- Collection & delivery
Company Website: https://www.fixter.co.uk
ASSUMPTION: Fixter is a mid-sized startup with a focus on growth and innovation in the car maintenance industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with significant influence on the company's growth and direction
Reporting Structure: Reports directly to the Marketing Director, with cross-functional collaboration with other departments
Work Arrangement: Hybrid (3 days office, 2 days remote), with visits to the London HQ from time to time
Growth Opportunities:
- Potential to become an expert in start-up scaling and gain genuine influence in shaping the company's strategy and direction
- Opportunities to expand into new markets and channels as the company grows
- Possibility to take on additional responsibilities and advance within the marketing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to have a genuine impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in central Paris and London
Office Location(s): 40-42 Islington High Street, London, UK N1 8EQ, GB; Place Saint-Augustin, 75008 Paris, France
Geographic Context:
- Paris is a major European hub for business, culture, and innovation
- The office is located in the heart of the city, with easy access to public transportation and amenities
- The role requires frequent travel between Paris and London, with occasional visits to other Fixter locations
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- In-person or video interview with the Marketing Director and other team members
- Case study or presentation to demonstrate problem-solving skills and creative thinking
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and ability to develop impactful campaigns
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Fixter's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Fixter's business and the car maintenance industry
- Showcase your creative ideas and problem-solving skills through a case study or presentation
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Brand management, marketing strategy, social media, content creation, data analysis, campaign management, SEO, customer insights, creative development, collaboration, experimentation, lead generation, engagement, partnerships, influencer marketing, retention
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, creativity, and cultural fit, with a strong focus on problem-solving skills and data-driven decision-making.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Campaign management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Search Console, SEMrush)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are standard for marketing roles, with a focus on social media management, campaign optimization, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Passionate about cars and customer experience
- Innovative and data-driven in our approach
- Collaborative and transparent in our communication
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Data-driven and results-oriented, with a focus on continuous improvement
Self-Assessment Questions:
- Do you have a passion for cars and a strong understanding of the car maintenance industry?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on growth and innovation?
- Do you have strong creative instincts combined with analytical skills, and are you excited by experimentation?
ASSUMPTION: Fixter values candidates who are passionate about cars, innovative and data-driven in their approach, and collaborative and transparent in their communication.
⚠️ Potential Challenges
- Managing multiple markets (UK and France) with different customer preferences and market conditions
- Balancing strategic thinking with hands-on execution and optimization of marketing campaigns
- Keeping up with the fast-paced, dynamic nature of a hyper-growth startup environment
- Occasional travel between Paris and London, with occasional visits to other Fixter locations
ASSUMPTION: This role presents unique challenges related to managing multiple markets, balancing strategic thinking with hands-on execution, and keeping up with the fast-paced nature of a hyper-growth startup.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of strategic thinking, creative execution, and analytical skills to drive growth and engagement across multiple markets
- In the car maintenance industry, this role focuses on driving customer acquisition and retention through creative, data-informed marketing campaigns
- Career progression in this role could lead to senior marketing positions or other leadership roles within the company
ASSUMPTION: This role is unique in its focus on driving growth and engagement across multiple markets in the car maintenance industry, requiring a strong blend of strategic thinking, creative execution, and analytical skills.
📝 Sample Projects
- Developing and executing a social media campaign to drive brand awareness and engagement in the UK market
- Collaborating with the SEO specialist to optimize blog content and improve organic search rankings in the French market
- Exploring and testing new marketing channels, such as influencer partnerships or referral programs, to drive customer acquisition and retention
ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to develop and execute creative, data-informed marketing campaigns across various channels and markets.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fixter support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team, and how can I help address them?
- How does Fixter approach collaboration and communication across different departments and markets?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's growth strategy, and their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation to demonstrate your problem-solving skills and creative thinking
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
