Brand and Product Marketing Specialist

📌 Core Information 🔹 Job Title: Brand and Product Marketing Specialist 🔹 Company: Helcim 🔹 Location: Calgary, Alberta, Canada (Hybrid) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: April 29, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing go-to-market strategies for Helcim's products and features - Collaborating with cross-functional teams to build enthusiasm and drive adoption - Managing both paid and owned marketing channels to increase brand awareness - Ensuring products and features are strategically positioned in the market - Creating compelling visual assets and videos that generate excitement for Helcim ASSUMPTION: This role requires a strong understanding of both brand marketing and product marketing principles, as well as the ability to work effectively with various teams. 📋 Key Responsibilities ✅ Product and Brand Marketing: - Develop and execute integrated brand and product marketing plans through paid and owned channels - Ensure products and features are strategically positioned in the market to maximize impact and align with the overall brand narrative - Work collaboratively with the design team to create compelling visual assets and videos that generate excitement for Helcim ✅ Marketing Channel Management: - Support full-funnel marketing activities to drive demand for Helcim's services, ensuring brand consistency across all channels - Encourage adoption and engagement of new products and features among existing customers, reinforcing brand loyalty ASSUMPTION: Success in this role requires a proactive approach to staying updated with market trends and customer feedback to inform marketing strategies. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 5+ years of experience in brand or product marketing, or a related field Required Skills: - Exceptional Writing and Communication Skills: Proven ability to craft clear, concise, and engaging messaging for diverse audiences and marketing channels - Brand Marketing Expertise: Strong understanding of brand building principles, including brand positioning, messaging, and visual identity - Product Marketing Acumen: Experience in developing and executing go-to-market strategies, product positioning, and launch plans - Creative Ideation and Strategy: Ability to develop innovative marketing concepts and strategies, with a keen eye for how visuals and messaging work together to tell a compelling story - Collaboration and Relationship Management: Proven ability to work effectively with cross-functional teams, fostering strong relationships to achieve shared goals - Project Management: Highly organized with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines - Self-Starter with Strong Judgement: Proactive and detail-oriented, with the ability to take initiative, make sound judgments about project priorities, and contribute to the company's strategic goals - Design Awareness: Basic design knowledge to support marketing collateral creation and provide constructive feedback to design teams Preferred Skills: - Experience working within an agency or start-up environment - Previous experience with B2B brand & product marketing 💰 Compensation & Benefits Salary Range: CAD 80,000 - 100,000 per year (Based on industry standards for a mid-level marketing role in Calgary) Benefits: - Health and dental benefits - Dedicated Health Spending Account (HSA) - Maternity and Parental Leave - Stock Options - Vacation Time - Flexible Work Location (Hybrid, in office Monday's, Wednesday's + Friday's) - Training (Helcim covers 50% of applicable training costs up to $500 per year) Working Hours: 40 hours per week, with flexible hours and a company break in December ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Calgary. Actual compensation may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services - Helcim operates in the competitive payment processing industry, focusing on providing affordable and transparent credit card processing services to businesses. Company Size: 51-200 employees - As a mid-sized company, Helcim offers a dynamic work environment with opportunities for growth and impact. Founded: 2006 - With nearly two decades of experience, Helcim has established itself as a trusted provider in the payment processing industry. Company Description: - Helcim provides Canadian and American businesses an opportunity to accept credit card payments at affordable and transparent rates. - A wide range of online, ecommerce, cloud-based, mobile, and retail payment platforms allows Helcim to offer a total payments solution. - The lack of cancellation fees, no monthly minimums, and the removal of long-term contracts have made Helcim the preferred choice for credit card processing. Company Specialties: - Flexible and Transparent Merchant Services - Up to Date Resources and Interchange Fee Information - Industry Leading Customer Care - Cost+ Pricing - No Contracts - No Cancellation Fees - No Monthly-Minimums - Credit Card Terminal Rental & Sales - Invoicing Software - Easy Point-of-Sale - Create a Beautiful Online Store - Payment Processing - Online Payments - Merchant Accounts - Virtual Terminal - Interchange+ Pricing - Point-of-Sale - Recurring Billing and Subscription Management - E Commerce Platform Company Website: https://www.helcim.com ASSUMPTION: Helcim's focus on transparency, affordability, and exceptional customer care sets it apart in the competitive payment processing industry. 📊 Role Analysis Career Level: Mid-level - This role is suitable for an experienced marketing professional looking to apply their skills in a dynamic and growing company. Reporting Structure: - The Brand and Product Marketing Specialist will report directly to the Director of Marketing. Work Arrangement: Hybrid (In office Monday's, Wednesday's + Friday's) - This role offers a flexible work arrangement, allowing employees to work from home on Tuesdays and Thursdays, with core hours providing flexibility for other parts of their lives. Growth Opportunities: - As a growing company, Helcim offers opportunities for career advancement and professional development. - The Brand and Product Marketing Specialist role provides an excellent platform to build a successful career in marketing. ASSUMPTION: Success in this role can lead to career progression within Helcim's marketing department or other areas of the company. 🌍 Location & Work Environment Office Type: Hybrid (In office Monday's, Wednesday's + Friday's) - Helcim's hybrid work arrangement allows employees to balance their work and personal lives effectively. Office Location(s): - 440 2 Ave SW, Suite 400, Calgary, Alberta T2P 5E9, CA - Suite 4200 - 701 5th Avenue, Seattle, Washington 98104, US Geographic Context: - Calgary, Alberta, Canada: Known for its vibrant cultural scene, Calgary offers a high quality of life with ample opportunities for outdoor recreation and urban amenities. Work Schedule: - Core hours: 10:00 AM - 3:00 PM (Monday - Friday) - Flexible hours: Employees have the flexibility to work outside of core hours to manage other parts of their lives. ASSUMPTION: Helcim's hybrid work arrangement and flexible hours contribute to a positive work-life balance for employees. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. In-person or virtual interview with the marketing team 5. Final interview with the director of marketing Key Assessment Areas: - Cultural fit and alignment with Helcim's values - Marketing skills and experience - Problem-solving abilities and strategic thinking - Communication and collaboration skills Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration - Research Helcim's company culture and be ready to discuss how your values align with the company's ATS Keywords: Brand Marketing, Product Marketing, Go-to-Market Strategy, Marketing Channels, Visual Assets, Collaboration, Project Management ASSUMPTION: Helcim's interview process focuses on assessing cultural fit, marketing skills, and problem-solving abilities to ensure the right candidate is selected for the role. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., HubSpot, Marketo) - CRM software (e.g., Salesforce, HubSpot CRM) - Project management tools (e.g., Asana, Trello) - Design tools (e.g., Adobe Creative Suite, Sketch) - Analytics tools (e.g., Google Analytics, Mixpanel) ASSUMPTION: The Brand and Product Marketing Specialist should be comfortable using a variety of marketing, project management, and design tools to excel in their role. 👔 Cultural Fit Considerations Company Values: - Being builders: We build things ourselves and we build them well. We use technology and our creativity to overcome challenges that would seem beyond the capability of a company our size. We improve what is already there, invent our way out of problems, and we never stop dreaming of better. - Choosing the harder path: We believe that the right decisions are usually the harder ones, so we embrace the challenge and endure when others quit. We choose what is difficult because it is more rewarding in the long-term, and makes us resilient, so that we not only survive but thrive. - Creating trust: We earn trust by striving to be our best selves every day and by lifting those around us. We recognize that trust is hard to earn, easy to lose, and is tested continuously over time, so we make trust our way of life. Work Style: - Collaborative: Helcim values a team-oriented work environment where employees support and learn from one another. - Creative: Employees are encouraged to think outside the box and contribute innovative ideas to drive the company's success. - Results-driven: Helcim focuses on delivering results and achieving its goals, with a strong emphasis on continuous improvement. Self-Assessment Questions: 1. How do your personal values align with Helcim's company values? 2. Can you provide an example of a time when you chose the harder path to achieve a long-term goal? 3. How do you approach building trust with your colleagues and clients? ASSUMPTION: Helcim's company culture emphasizes collaboration, creativity, and trust, with employees working together to achieve shared goals and drive the company's success. ⚠️ Potential Challenges 1. Market Competition: The payment processing industry is highly competitive, with established players and new entrants constantly innovating and improving their offerings. 2. Regulatory Compliance: The financial services industry is heavily regulated, requiring the Brand and Product Marketing Specialist to stay up-to-date with changing regulations and ensure all marketing materials comply with relevant laws and guidelines. 3. Market Fluctuations: The economic climate can impact small businesses' ability to invest in new products and services, potentially affecting demand for Helcim's offerings. 4. Work-Life Balance: The hybrid work arrangement may present challenges for some employees in managing their work and personal lives effectively. ASSUMPTION: Success in this role requires a proactive approach to staying informed about market trends, regulatory changes, and economic indicators to anticipate and mitigate potential challenges. 📈 Similar Roles Comparison 1. Brand Manager vs. Product Marketing Manager: While both roles focus on building brand awareness and driving product adoption, the Brand Manager is more focused on the overall brand narrative and positioning, while the Product Marketing Manager is responsible for the go-to-market strategy and launch plans for specific products or features. 2. Industry Context: The payment processing industry is unique, with its own set of regulations, competitors, and customer needs. This role requires a strong understanding of the industry and its specific challenges and opportunities. 3. Career Path Comparison: This role provides an excellent platform for career growth within Helcim's marketing department or other areas of the company. With experience and success in this role, candidates may progress to senior marketing roles, management positions, or even executive leadership. ASSUMPTION: Success in this role requires a deep understanding of both brand marketing and product marketing principles, as well as the ability to adapt to the unique challenges and opportunities presented by the payment processing industry. 📝 Sample Projects 1. Product Launch Campaign: Develop and execute a comprehensive go-to-market strategy for a new product or feature, including market research, positioning, messaging, visual assets, and launch events. 2. Brand Refresh: Collaborate with the design team to update Helcim's brand visual identity, ensuring consistency across all marketing materials and digital platforms. 3. Customer Education Campaign: Create a series of engaging content (e.g., blog posts, webinars, videos) to educate customers about the benefits and features of Helcim's products and services. ASSUMPTION: Success in this role requires a strong portfolio of marketing projects that demonstrate the candidate's ability to develop and execute strategic marketing campaigns that drive brand awareness and product adoption. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they align with my skills and experience? 2. Team Dynamics: How does this role fit within the marketing team, and how do team members collaborate to achieve shared goals? 3. Company Culture: How does Helcim's company culture support employee growth and success? 4. Professional Development: What opportunities are there for professional growth and development within this role and the company? 5. Work-Life Balance: How does Helcim support work-life balance for its employees, particularly in a hybrid work arrangement? ASSUMPTION: Success in this role requires a clear understanding of the day-to-day responsibilities, team dynamics, company culture, and professional development opportunities to ensure a strong fit with the candidate's skills, experience, and career goals. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://helcim.bamboohr.com/careers/272 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your marketing expertise and problem-solving abilities. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and collaboration. 4. Research Helcim's company culture and be ready to discuss how your values align with the company's. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.