📌 Core Information
🔹 Job Title: Brand & Content Strategy Associate
🔹 Company: Access Holdings
🔹 Location: Baltimore, MD
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing strategic content across various media
- Driving marketing impact through improved messaging and content strategy
- Supporting portfolio companies in refining their marketing functions
- Contributing to brand evolution and storytelling strategies
ASSUMPTION: This role requires a creative, high-upside individual with strong creative instincts, a passion for storytelling, and an interest in private equity and emerging businesses. The ideal candidate should be a doer — scrappy, organized, and excited to take ownership of programs that span media creation, brand development, and marketing execution.
📋 Key Responsibilities
✅ Build and Own Strategic Content
- Develop and manage high-quality content: branded podcasts, thought leadership articles, videos, social campaigns, and email marketing
- Oversee the full content lifecycle, including managing outsourced vendors as needed
- Adapt tone, format, and channel strategy to meet the needs of different audiences
✅ Drive Marketing Impact Across Access Initiatives
- Partner with internal teams to drive improved lead generation through better messaging and content strategy
- Create campaign content to support sourcing and portfolio development efforts
- Optimize and automate content workflows using AI or low-code tools
✅ Support Portfolio Companies
- Codify best practices and playbooks in branding, marketing, and engagement strategy
- Provide hands-on support to help portfolio companies launch or refine their marketing function
- Evolve into a strategic advisor to portfolio companies on brand-building
✅ Amplify Access’ Market Voice
- Contribute to the evolution of brand pyramid development, content calendar creation, and multi-channel distribution strategies
- Help Access define and own whitespace in the lower middle market through differentiated storytelling
- Drive expansion into future areas like public relations, influencer strategy, and association partnerships
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the company and the individual's skills and interests.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, Media, or related field preferred
Experience: Demonstrated experience in marketing, content strategy, communications, media, or a related field
Required Skills:
- Strong writing, editing, and storytelling skills with an ability to tailor content to various audiences and formats
- Demonstrated experience managing multi-channel content (e.g., podcasts, email, social, blog, video)
- Familiarity with content planning tools, editorial calendars, and campaign workflows
- Ability to manage vendors or freelancers for tasks such as design, video, or copywriting
- Proficiency or familiarity with AI tools to increase efficiency and creativity in content creation or distribution
Preferred Skills:
- Exposure to brand development or marketing operations
ASSUMPTION: While a bachelor's degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for entry-level marketing roles in Baltimore, MD)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Baltimore, MD. The actual salary may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Access Holdings is a Baltimore-based middle-market investment firm focused on providing direct investment opportunities in essential service-based businesses in North America. They have approximately $2.9 billion in assets under management.
Company Size: Access Holdings is a small company with 11-50 employees, providing a collaborative and close-knit work environment.
Founded: Access Holdings was founded in 2013 and has since grown to manage a significant portfolio of investments.
Company Description:
- Access Holdings provides active build-and-buy strategies, pursuing great markets and distinct business models
- The company partners with and supports exceptional, passionate, visionary leaders to grow and scale businesses
- Access Holdings is committed to building enduring businesses and creating lasting value for its investors and portfolio companies
Company Specialties:
- Private Equity
- Investment Management
- Portfolio Development
- Branding and Marketing
Company Website: http://www.accessholdings.com
ASSUMPTION: Access Holdings is a growing company with a strong focus on investment management and portfolio development. Their commitment to branding and marketing is evident in their search for a Brand & Content Strategy Associate.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing and communications field.
Reporting Structure: The Brand & Content Strategy Associate will report directly to the Value Creation team and collaborate with various internal teams, such as Lead Labs, to drive marketing impact across Access initiatives.
Work Arrangement: This role is on-site, with the possibility of remote work as needed. The work arrangement may evolve based on the company's needs and the individual's preferences.
Growth Opportunities:
- Over time, this person will have the opportunity to lead Access’ platform for branding, thought leadership, and strategic communications
- The role offers exposure to various aspects of marketing and communications, allowing the incumbent to develop a broad skill set
- Access Holdings provides professional development opportunities, enabling employees to grow both personally and professionally
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Access Holdings has a single office location in Baltimore, MD.
Office Location(s): 1001 N Charles Street, Unit 800, Baltimore, Maryland 21201, US
Geographic Context:
- Baltimore, MD, is a mid-sized city with a diverse economy and a growing tech scene
- The city offers a relatively low cost of living compared to other major metropolitan areas in the United States
- Baltimore has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: The work schedule is generally Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The work environment at Access Holdings is collaborative and fast-paced, with a strong focus on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Value Creation team
- Final interview with the company's leadership team
Key Assessment Areas:
- Creativity and storytelling abilities
- Writing and editing skills
- Project management and organizational skills
- Adaptability and resourcefulness
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and marketing efforts, such as blog posts, social media campaigns, or podcast episodes
- Demonstrate your understanding of Access Holdings' investment focus and brand by discussing how your skills and experience align with the company's goals
ATS Keywords: Content Strategy, Marketing, Storytelling, Writing, Editing, Project Management, Brand Development, Social Media, Email Marketing, Video Production, AI Tools, Collaboration, Curiosity, Creativity, Adaptability, Resourcefulness
ASSUMPTION: Access Holdings uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content planning and editorial calendar tools (e.g., Asana, Trello, or Monday.com)
- AI tools for content creation and distribution (e.g., Copy.ai, Frase, or Articoolo)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or iMovie)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the company's needs. Familiarity with relevant tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Excellence
- Innovation
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have a strong work ethic and a commitment to excellence?
- Are you open to learning and growing in a dynamic and evolving role?
ASSUMPTION: Access Holdings values candidates who are a strong cultural fit and align with the company's core values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The company is growing, which may result in evolving responsibilities and priorities
- The role may require occasional travel to meet with portfolio companies or attend industry events
- The work environment can be fast-paced and demanding, which may not suit all candidates
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the individual's skills, experiences, and preferences.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Brand Manager, but with a focus on strategic content development and management
- The role offers more exposure to the investment management and portfolio development aspects of the business compared to similar roles in other industries
- This role offers significant growth potential, with the opportunity to lead Access’ platform for branding, thought leadership, and strategic communications over time
ASSUMPTION: While this role shares similarities with other content marketing and branding roles, it is unique in its focus on strategic content development and management within the private equity and investment management industry.
📝 Sample Projects
- Developing and managing a branded podcast series featuring interviews with portfolio company CEOs and industry experts
- Creating a thought leadership campaign focused on Access Holdings' investment thesis and approach to portfolio development
- Launching a social media campaign to raise awareness of Access Holdings' brand and investment focus
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of initiatives the Brand & Content Strategy Associate may work on. The actual projects may vary based on the company's needs and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the broader marketing and communications strategy for Access Holdings?
- What opportunities are there for growth and development within this role and the company?
- How does Access Holdings support its portfolio companies in refining their marketing functions?
- What is the company's approach to work-life balance, and how is that supported within this role?
ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the work environment. Candidates are encouraged to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your content creation and marketing efforts, such as blog posts, social media campaigns, or podcast episodes
- Prepare for your interviews by researching Access Holdings' investment focus and brand, and considering how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
