📌 Core Information
🔹 Job Title: Brand Creative, Digital Social Specialist
🔹 Company: Nike
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the @nikeparis Instagram handle and creating innovative content
- Generating insights about consumer interactions with brands digitally
- Collaborating with teams to optimize content strategy and execute local paid media strategies
- Working in an agile fashion to adapt to consumer and organizational needs
- Leveraging prior marketing experience in Paris to understand the local consumer landscape
ASSUMPTION: This role requires a strong understanding of the Parisian consumer and the ability to create authentic, impactful content that resonates with them.
📋 Key Responsibilities
✅ Manage the @nikeparis Instagram handle, ideating and creating innovative content
✅ Generate insights about consumer interactions with brands digitally
✅ Collaborate with teams to optimize content strategy and execute local paid media strategies
✅ Work in an agile fashion to adapt to consumer and organizational needs
✅ Leverage prior marketing experience in Paris to understand the local consumer landscape
✅ Prepare for and conduct monthly read-out/teardown sessions to evaluate the performance of key activations
ASSUMPTION: This role requires strong communication skills to effectively collaborate with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: A minimum of 2 years' experience in a relevant role, such as Digital Creative, Social Strategist, or Integrated Media
Required Skills:
- Proven track record of connecting with consumers through marketing campaigns
- Understanding of the foundational paid marketing toolset to amplify messaging on social platforms
- Desire and willingness to adapt in an agile fashion to consumer and organizational needs
- Prior marketing experience in Paris and a demonstrable understanding of the local consumer landscape
Preferred Skills:
- Fluency in French and English
- Experience working with creative agencies and individuals
- Knowledge of the sports industry and athlete culture
ASSUMPTION: Fluency in French is highly desirable for this role, given the target market and location.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for a mid-level marketing role in Paris)
Benefits:
- Competitive benefits package
- Employee discounts on Nike products
- Opportunities for professional growth and development
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing. Nike is a global leader in athletic footwear, apparel, and equipment, with a strong focus on innovation and sustainability.
Company Size: 10,001+ employees. As a large corporation, Nike offers numerous opportunities for career growth and development.
Founded: 1964. Nike was founded by Bill Bowerman and Phil Knight, and has since grown into a multinational corporation with a strong brand presence worldwide.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company invests in innovative materials, reduces waste, embraces circular design, and minimizes its carbon footprint
- Nike is dedicated to responsible water management and transparency in its sustainability efforts
Company Specialties:
- Footwear manufacturing
- Apparel design and production
- Sports equipment and accessories
- Sustainable business practices
Company Website: Nike.com
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its brand and culture, and applicants should be prepared to discuss their alignment with these values.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking and hands-on execution, with opportunities for growth and development within the marketing organization.
Reporting Structure: This role reports directly to the Senior Manager, Digital Creative Studio, Paris, and collaborates with various internal and external stakeholders, including other creative teams, marketing organizations, and creative agencies.
Work Arrangement: On-site, with the opportunity for occasional remote work or flexible hours to accommodate project deadlines.
Growth Opportunities:
- Advancement within the marketing organization, such as a promotion to Senior Digital Creative or a move into a management role
- Expansion into global or regional roles within the Brand Creative network
- Opportunities to work on high-profile campaigns and collaborate with external creative agencies
ASSUMPTION: Given Nike's global presence and diverse marketing organization, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment that encourages innovation and teamwork.
Office Location(s): Nike Paris/North HQ, with the opportunity for occasional remote work or flexible hours.
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving sports and fashion scene
- The city is home to numerous sporting events and cultural attractions, providing ample opportunities for content inspiration and collaboration
- Paris offers a high quality of life, with excellent dining, entertainment, and recreational options
Work Schedule: Full-time, with flexible hours and occasional remote work to accommodate project deadlines.
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and creative team members
- Creative challenge or case study presentation
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and innovation
- Understanding of the Parisian consumer and local market trends
- Ability to collaborate and communicate effectively with internal and external stakeholders
- Adaptability and agility in responding to changing priorities and deadlines
- Alignment with Nike's brand values and commitment to sustainability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing campaigns, consumer insights, and content creation
- Prepare examples of your previous work that demonstrate your creativity, strategic thinking, and ability to connect with consumers
- Research Nike's brand, values, and commitment to sustainability, and be prepared to discuss your alignment with these aspects of the company
ATS Keywords: Digital Creative, Social Strategy, Integrated Media, Marketing Campaigns, Paid Marketing, Consumer Insights, Content Optimization, Creative Strategy, Collaboration, Agility, Cultural Understanding, Innovation, Storytelling, Brand Management, Social Media Management, Networking
ASSUMPTION: Applicants should be prepared to discuss their understanding of the Parisian consumer and their ability to create authentic, impactful content that resonates with them.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Graphic design software (e.g., Adobe Creative Suite, Sketch)
- Project management tools (e.g., Asana, Trello)
- Paid marketing tools (e.g., Facebook Ads Manager, Google Ads)
ASSUMPTION: Applicants should be comfortable using a variety of tools and technologies to support their work, with a focus on social media management, graphic design, and paid marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Inclusion
- Integrity
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and agile
- Results-driven
Self-Assessment Questions:
- How do you embody Nike's values in your work and personal life?
- Can you provide an example of a time when you had to adapt to changing priorities or deadlines, and how did you handle it?
- How do you approach collaboration and communication with internal and external stakeholders?
ASSUMPTION: Applicants should be prepared to discuss their alignment with Nike's brand values and their ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing the expectations and priorities of multiple internal and external stakeholders
- Adapting to changing priorities and deadlines in a fast-paced work environment
- Balancing strategic thinking with hands-on execution
- Creating content that resonates with the diverse Parisian consumer landscape
- Managing the @nikeparis Instagram handle and ensuring consistent, high-quality content
ASSUMPTION: Applicants should be prepared to discuss their ability to manage expectations, adapt to changing priorities, and balance strategic thinking with hands-on execution.
📈 Similar Roles Comparison
- This role is unique in its focus on the Parisian consumer and the management of the @nikeparis Instagram handle
- Similar roles within Nike may include Digital Creative, Social Strategist, or Integrated Media positions, with a focus on global or regional markets
- Career paths within Nike may include advancement within the marketing organization, expansion into global or regional roles, or transition into management or leadership positions
ASSUMPTION: Applicants should research similar roles within Nike and the broader marketing industry to better understand the unique aspects of this position and the opportunities for career growth and development.
📝 Sample Projects
- Developing a social media campaign to launch a new Nike product in the Paris market
- Creating a series of Instagram posts that highlight the stories and experiences of Parisian athletes
- Partnering with a local creative agency to develop a branded content series that showcases the energy and culture of Paris
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to create authentic, impactful content that resonates with the Parisian consumer.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for developing content for the @nikeparis Instagram handle?
- How do you approach collaboration and communication with internal and external stakeholders?
- Can you provide an example of a time when you had to adapt to changing priorities or deadlines, and how did you handle it?
- How does this role fit into the broader marketing organization and Nike's global brand strategy?
- What opportunities are there for growth and development within this role and the broader marketing organization?
ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the broader marketing industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing campaigns, consumer insights, and content creation
- Prepare examples of your previous work that demonstrate your creativity, strategic thinking, and ability to connect with consumers
- Research Nike's brand, values, and commitment to sustainability, and be prepared to discuss your alignment with these aspects of the company
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
