📌 Core Information
🔹 Job Title: Brand & Creative Director
🔹 Company: Versa Networks
🔹 Location: Santa Clara, California, United States (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Creative
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote/On-site)
🚀 Job Overview
Key aspects of this role include:
- Evolving Versa's brand identity and storytelling across digital, web, events, video, and print
- Transforming versa-networks.com into a high-performing sales and marketing engine
- Standing up and scaling a creative services function to deliver high-quality assets on time and on brand
- Collaborating with cross-functional teams to bring campaigns to life with smart, high-impact creative
ASSUMPTION: This role requires a strategic thinker with strong execution skills, able to balance multiple projects and stakeholders while maintaining a consistent brand voice and visual identity.
📋 Key Responsibilities
✅ Own and evolve Versa’s brand identity and storytelling across digital, web, events, video, and print
✅ Partner closely with content marketing to bring campaigns to life with smart, high-impact creative
✅ Translate abstract cybersecurity and networking concepts into simple, compelling brand narratives
✅ Own the evolution of versa-networks.com—optimize structure, UX, messaging, and design to drive engagement and conversions
✅ Lead creative direction and hands-on design execution for landing pages, digital campaigns, and content hubs
✅ Build and manage an agile creative services process to support internal stakeholders across the executive team, marketing, and sales
✅ Manage and mentor a small in-house design team and freelancers
✅ Own timelines, feedback loops, and QA processes to keep creative moving fast and smart
ASSUMPTION: This role involves a mix of strategic planning, hands-on creative work, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: 8-10+ years in brand, creative, or design leadership roles, preferably in high-growth B2B tech
Required Skills:
- Strong hands-on creative skills—design, layout, and visual storytelling across web and digital formats
- Experience with website CMS tools, conversion-focused design, and collaborative content workflows
- Proficiency in Adobe Creative Suite, Figma, and other design and project tools
- Comfortable presenting to executives and collaborating across functions (content, product marketing, digital, demand gen)
- Passion for making the complex simple—and the technical compelling
Preferred Skills:
- Experience with SASE, SD-WAN, or cybersecurity technologies
- Familiarity with agile project management methodologies
ASSUMPTION: Candidates with experience in B2B tech and familiarity with cybersecurity concepts will have a strong foundation for success in this role.
💰 Compensation & Benefits
Salary Range: $170,000 to $230,000 per year (based on experience and location)
Benefits:
- Competitive Salary & Incentives
- Health & Wellness (medical, dental, vision insurance)
- Paid Time Off (PTO) including vacation days, sick leave, and paid holidays
- Flexible Work Environment (remote and hybrid options)
- Professional Development opportunities
- Employee Recognition programs
- Collaborative Culture with a focus on innovation and collaboration
- Parental Leave policies
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Bay Area. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Secure SD-WAN, SSE (Secure Service Edge), SASE (Secure Access Service Edge), and Next-generation Managed Services
Company Size: 501-1,000 employees (Mid-sized company offering opportunities for growth and collaboration)
Founded: 2012 (Over a decade of experience in the industry)
Company Description:
- Versa Networks is a global leader in SASE, empowering organizations to create self-protecting networks with its Universal SASE Platform
- The company is committed to fostering a culture of innovation, collaboration, and customer success
- Versa offers a comprehensive benefits package designed to support the well-being, growth, and work-life balance of its employees
Company Specialties:
- SDN, SD-WAN, SD-Security, Network Security, VNF, Hybrid WAN, MSP, WAN, Multicloud, SASE, Cyber Security, CASB, SWG, NGFW, RBI, ZTNA, SSE, DLP, and AI
Company Website: http://www.versa-networks.com
ASSUMPTION: Versa Networks is a well-established company in the software development industry, offering a dynamic work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level to Senior (depending on experience)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have a small in-house design team and freelancers reporting to them
Work Arrangement: Hybrid (remote and on-site work options available)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing or creative teams as the company expands
- Opportunities to work on diverse projects and campaigns, expanding skillsets and industry knowledge
- Chance to contribute to the company's pre-IPO growth and success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work options available)
Office Location(s): 2550 Great America Way, Suite 301, Santa Clara, California 95054, US
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
- The area provides a diverse range of cultural attractions, dining options, and outdoor recreation
- California offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The hybrid work environment offers a balance between remote work flexibility and in-person collaboration, fostering a productive and engaging work experience.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Portfolio review and creative challenge with the hiring manager
- On-site or video interview with the CMO and other key stakeholders
- Final decision and offer
Key Assessment Areas:
- Creative problem-solving skills
- Brand strategy and storytelling abilities
- Technical proficiency in design tools and web CMS
- Collaboration and communication skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your interest in Versa Networks and how your background makes you a strong fit for this position
- Be ready to discuss your design process, creative choices, and how you approach brand strategy
ATS Keywords: Brand strategy, creative direction, visual identity, digital marketing, web design, content marketing, team management, project management, Adobe Creative Suite, Figma, UX design, storytelling, collaboration, high-impact creative, agile process, cybersecurity
ASSUMPTION: The application process for this role will focus on assessing the candidate's creative skills, brand strategy expertise, and cultural fit within the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- WordPress or other website CMS tools
- Project management software (e.g., Asana, Trello, Jira)
- Cybersecurity and networking software (familiarity with SASE, SD-WAN, or related technologies is a plus)
ASSUMPTION: Candidates should have proficiency in industry-standard design tools and be open to learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Success
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about making complex ideas simple and compelling?
- Do you have experience managing teams and balancing multiple projects and priorities?
ASSUMPTION: Candidates who align with Versa Networks' core values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with varying priorities and timelines
- Balancing strategic brand development with hands-on creative execution
- Working in a fast-paced, growing company with evolving priorities and goals
- Adapting to a hybrid work environment with both remote and on-site team members
ASSUMPTION: Successful candidates will be adaptable, organized, and able to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing or creative roles, this position requires a strong blend of strategic thinking, hands-on creative skills, and team management
- In the B2B tech industry, this role is unique in its focus on evolving a brand identity and transforming a company website into a high-performing sales and marketing tool
- Career progression in this role could lead to leadership positions within marketing or creative teams, as well as opportunities in related fields such as product marketing or demand generation
ASSUMPTION: Candidates should be aware of the unique blend of skills and experiences required for this role and how it compares to other marketing and creative positions in the industry.
📝 Sample Projects
- Reimagining the Versa Networks brand identity and visual language across various touchpoints
- Transforming versa-networks.com into a high-converting, user-friendly sales and marketing hub
- Developing a comprehensive brand style guide and design system to ensure consistency across all brand expressions
ASSUMPTION: These sample projects illustrate the strategic and creative challenges that candidates can expect to face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brand and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure brand consistency and alignment?
- What are the biggest challenges facing the brand and website in their current states, and how does this role address those issues?
- How does the company support the professional development and growth of its employees, particularly in creative and marketing roles?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare a cover letter explaining your interest in Versa Networks and how your background makes you a strong fit for this position
- Be ready to discuss your design process, creative choices, and how you approach brand strategy during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
