📌 Core Information
🔹 Job Title: Brand Design Manager
🔹 Company: Paystack
🔹 Location: Nigeria (with remote flexibility for specific locations)
🔹 Job Type: Full-time
🔹 Category: Design
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 8+ years (with 2+ years in management)
🔹 Remote Status: Remote OK (with preferred locations)
🚀 Job Overview
Key aspects of this role include:
- Leading and elevating Paystack's visual identity across all touch-points
- Mentoring and managing a team of brand designers and web experience engineers
- Collaborating with cross-functional teams to understand business goals and translate them into compelling visual strategies
- Establishing and refining design processes, workflows, and quality standards
- Actively championing the team's work and value to the broader organization
ASSUMPTION: This role requires a unique blend of creative leadership and strategic thinking, with a focus on connecting design decisions to business outcomes.
📋 Key Responsibilities
✅ Hire, mentor, and manage a team of brand designers and web engineers, providing clear direction, constructive feedback, and opportunities for growth
✅ Build a cohesive team vision and foster a collaborative, innovative design culture
✅ Ensure consistent implementation of Paystack's visual identity across all touch-points
✅ Collaborate with marketing, product, and leadership teams to understand business goals and translate them into compelling visual strategies
✅ Establish and refine design processes, workflows, and quality standards for the team
✅ Manage complex projects with multiple stakeholders, effectively coordinating timelines, resources, and expectations while ensuring design deliverables meet deadlines without sacrificing quality
✅ Keep the team updated on industry trends and best practices in brand design and digital experiences
✅ Represent the design team in cross-functional meetings and advocate for design thinking throughout the organization
✅ Understand how brand design principles can be systematically implemented across various platforms, creating consistency between brand and product experiences
✅ Collaborate effectively with the product design team, bridging brand guidelines with product design systems when necessary
✅ Actively champion the team's work and value to the broader organization
ASSUMPTION: This role involves a mix of creative and management tasks, with occasional hands-on design contributions required in high-priority situations.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)
Experience: 8+ years of design experience with at least 2 years in a management or team lead role
Required Skills:
- Expertise in brand identity, digital design, and visual storytelling
- Proven experience building and directing high-performing design teams
- Deep understanding of the strategic role of design in business growth and customer perception
- Excellent communication skills, with the ability to articulate design decisions and their business impact to both creative and non-creative stakeholders
- Experience working with international or cross-cultural brands, preferably in African markets
- Strong design skills that inform leadership, with the understanding that occasional hands-on contributions may be needed
- Exceptional attention to detail, while maintaining a view of the bigger picture
- Adaptable management style to support team members with different skills and experience levels
- Exceptional organizational skills and the ability to manage multiple high-priority projects simultaneously
- Excellent stakeholder management skills and the ability to navigate complex organizational dynamics while advocating for design excellence
- Passion for mentoring designers and helping them grow in their careers
- Open-minded, friendly, and high emotional intelligence in team interactions
- Willingness to listen to different perspectives before making decisions
Preferred Skills:
- Background in engineering or research, as it brings valuable additional perspective to design leadership
ASSUMPTION: While not strictly required, a background in engineering or research can provide valuable additional perspective for design leadership.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₦15,000,000 - ₦25,000,000 per annum, based on industry standards for a senior design role in Nigeria. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and sick leave policy
- Professional development opportunities
- Flexible work arrangements
Working Hours: This role requires a standard full-time workweek of 40 hours, with flexibility for remote work in preferred locations.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Paystack operates in the fintech industry, focusing on modern online and offline payments for African businesses.
Company Size: Paystack has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Paystack was founded in 2015 and has since grown to serve over 200,000 businesses across Africa.
Company Description:
- Paystack's mission is to power African ambition by providing modern payment solutions for businesses
- The company offers a wide range of payment methods, including card payments, automated recurring payments, and direct bank transfers
- Paystack has been acquired by Stripe and is doubling down on its mission to build out Africa's payments infrastructure
Company Specialties:
- Online Payments
- Card payments
- Digital payments
- Fintech
- Mobile money
Company Website: paystack.com
ASSUMPTION: Paystack's focus on African markets and fintech industry makes it an attractive opportunity for candidates interested in shaping the future of payments in Africa.
📊 Role Analysis
Career Level: This role is suitable for experienced design professionals looking to take the next step in their careers, moving into a management or leadership position.
Reporting Structure: The Brand Design Manager will report directly to the Creative Director and will oversee a team of brand designers and web experience engineers.
Work Arrangement: This role offers remote work flexibility for candidates located in Nigeria, Ghana, Kenya, Côte d'Ivoire, or South Africa. However, occasional on-site work may be required for team-building and collaboration purposes.
Growth Opportunities:
- As Paystack continues to grow, there will be opportunities for the Brand Design Manager to expand their team and take on more strategic responsibilities
- The company's acquisition by Stripe presents new opportunities for international collaboration and career growth
- Paystack's focus on innovation and continuous improvement creates an environment where designers can learn and develop new skills
ASSUMPTION: The Brand Design Manager role at Paystack offers significant growth potential, both within the design team and across the broader organization.
🌍 Location & Work Environment
Office Type: Paystack has offices in Nigeria and the United States, with a flexible remote work policy for eligible roles.
Office Location(s): 1281 Lawrence Station Rd, Sunnyvale, California, US and 126 Joel Ogunaike St, Ikeja, Lagos 100001, NG
Geographic Context:
- Nigeria, where Paystack's main office is located, is the most populous country in Africa and has a thriving business ecosystem
- Ghana, Kenya, Côte d'Ivoire, and South Africa are all major African markets with significant business opportunities
- Paystack's remote work policy allows for greater flexibility in hiring and collaboration across these markets
Work Schedule: The standard workweek is 40 hours, with flexible remote work arrangements for eligible candidates.
ASSUMPTION: Paystack's flexible work arrangements and remote work policy enable candidates to balance their professional and personal lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Design challenge or case study presentation
- Final interview with the Creative Director and other stakeholders
Key Assessment Areas:
- Design skills and portfolio presentation
- Management and leadership capabilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Paystack's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong design portfolio that demonstrates your expertise in brand identity, digital design, and visual storytelling
- Be ready to discuss your management and leadership approach, as well as your experience working with cross-functional teams
- Research Paystack's mission, values, and company culture to ensure a strong fit and demonstrate your enthusiasm for the role
ATS Keywords: Brand Design, Team Management, Visual Identity, Digital Design, Mentoring, Collaboration, Project Management, Design Strategy, Stakeholder Management, Attention to Detail, Creative Leadership, Design Processes, Cross-Functional Collaboration, Industry Trends, Emotional Intelligence, Communication
ASSUMPTION: Paystack's recruitment process is designed to assess candidates' technical skills, management capabilities, and cultural fit, ensuring the best possible match for the Brand Design Manager role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, XD)
- Sketch or Figma
- InVision or Zeplin for prototyping and collaboration
- Slack for team communication
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The Brand Design Manager should be proficient in industry-standard design tools and have experience using collaboration platforms for remote work.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Paystack values a collaborative and inclusive work environment
- The company encourages open communication and active participation in decision-making processes
- Paystack's remote work policy requires strong self-motivation and time management skills
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative design culture?
- Are you comfortable managing complex projects with multiple stakeholders?
- Can you adapt your management style to support team members with different skills and experience levels?
- Do you have a strong understanding of the strategic role of design in business growth and customer perception?
ASSUMPTION: Paystack's company values and work style emphasize collaboration, innovation, and customer-centricity, making it an attractive opportunity for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Managing a team with diverse skills and experience levels may present unique challenges
- Balancing creative leadership with strategic thinking and stakeholder management may require strong organizational skills
- Occasional hands-on design contributions may be required in high-priority situations, which could impact workload and priorities
- Paystack's remote work policy may present challenges in maintaining team cohesion and collaboration
ASSUMPTION: The Brand Design Manager role at Paystack presents unique challenges that require strong leadership, organizational, and communication skills.
📈 Similar Roles Comparison
- Unlike traditional brand design roles, this position requires a unique blend of creative leadership and strategic thinking
- Paystack's focus on the African market presents unique opportunities and challenges compared to global brands
- This role offers significant growth potential, both within the design team and across the broader organization
ASSUMPTION: The Brand Design Manager role at Paystack is unique in its blend of creative leadership and strategic thinking, presenting both challenges and opportunities for the right candidate.
📝 Sample Projects
- Developing a comprehensive brand style guide for Paystack's visual identity
- Collaborating with the product design team to ensure brand consistency across Paystack's payment platforms
- Managing a team to create a series of marketing campaigns that showcase Paystack's unique value proposition in the African market
ASSUMPTION: The Brand Design Manager role at Paystack involves a wide range of projects, from strategic brand development to tactical design execution and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the design department?
- How does Paystack support the professional development and growth of its design team members?
- What are the biggest challenges facing the design team in the next 12-24 months, and how can this role help address them?
- How does Paystack measure the success and impact of its design efforts?
- What is the company's long-term vision for its brand, and how can this role contribute to its realization?
ASSUMPTION: The interview process for the Brand Design Manager role at Paystack should focus on understanding the team dynamics, company culture, and long-term vision for the brand.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Paystack's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong design portfolio that demonstrates your expertise in brand identity, digital design, and visual storytelling
- Be ready to discuss your management and leadership approach, as well as your experience working with cross-functional teams
- Research Paystack's mission, values, and company culture to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
