Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Assured

🔹 Location: Palo Alto, California, United States

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: June 7, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Evolving digital brand assets across web, landing pages, and email
• Translating brand strategy into compelling visual identities
• Collaborating with web developers and stakeholders
• Supporting growth and performance marketing efforts

ASSUMPTION: This role requires a strong understanding of digital and web design, as well as the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Design and evolve digital brand assets across web, landing pages, and email

✅ Translate brand strategy into compelling visual identities that resonate with audiences

✅ Collaborate with web developers to ensure designs are implemented flawlessly

✅ Create and maintain design systems and brand guidelines to ensure consistency

✅ Support growth and performance marketing efforts with beautiful and effective creative

✅ Partner with stakeholders across marketing, product, and executive teams to bring ideas to life

✅ Support light motion, video, or interactive storytelling when needed (bonus)

ASSUMPTION: This role requires strong communication skills and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Design or related field (or equivalent experience)

Experience: 3-5 years of experience as a brand, visual, or web designer (ideally at a SaaS start-up)

Required Skills:

• Deep experience with Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• A refined eye for typography, layout, color, and brand consistency
• Strong portfolio showcasing a mix of brand, web, and digital design projects
• Strategic thinker who can turn business needs into smart, brand-forward design
• Familiarity with performance design and working alongside growth or web teams

Preferred Skills:

• Experience with motion design, 3D, or CSS

ASSUMPTION: Candidates with experience in the insurance industry or familiarity with its unique challenges may have an advantage.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (based on industry standards for mid-level designers in the San Francisco Bay Area)

Benefits:

• Competitive Compensation
• Comprehensive Health Care
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Family Leave
• Financial Wellness
• Flexible Spending Accounts

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance Technology (Insurtech)

Company Size: Small to Medium (51-200 employees)

Founded: 2019

Company Description:

• Assured provides P&C insurance carriers with white-label SaaS solutions to digitally ingest, service, and process claims.
• The company is backed by leading Silicon Valley investors and is on a mission to modernize insurance.
• Assured offers a design-first culture with an appreciation for great branding and a remote-friendly, flexible work environment.

Company Specialties:

• Claims automation
• Insurance technology
• Digital claims processing

Company Website: https://www.assured.com

ASSUMPTION: Assured is a growing company with a strong focus on innovation and technology, making it an attractive place for designers looking to make an impact in the insurtech industry.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Design and works closely with marketing, product, and web teams.

Work Arrangement: Remote OK, with the option to work from the Palo Alto headquarters if preferred.

Growth Opportunities:

• As the company grows, there may be opportunities for the Brand Designer to take on more responsibility and advance their career.
• This role offers the chance to shape a brand from the ground up or take it to the next level.

ASSUMPTION: Given the company's growth and focus on innovation, there are likely to be numerous opportunities for professional development and growth within this role.

🌍 Location & Work Environment

Office Type: Hybrid (remote-friendly with an option to work from the Palo Alto headquarters)

Office Location(s): Palo Alto, California

Geographic Context:

• The San Francisco Bay Area is known for its vibrant tech industry and diverse culture.
• Palo Alto is a hub for technology companies and offers a high cost of living.
• The area is home to numerous tech companies, startups, and venture capital firms.

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote-friendly work environment at Assured allows for a better work-life balance and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Design challenge or case study presentation
• Final interview with the Head of Design and other team members

Key Assessment Areas:

• Portfolio review and design skills
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and portfolio to highlight relevant design experience and projects.
• Prepare a strong design challenge or case study that demonstrates your ability to translate brand strategy into compelling visual identities.
• Research the company and its mission to show your enthusiasm and understanding of the role.

ATS Keywords: Brand Design, Digital Design, Web Design, Figma, Adobe Creative Suite, Typography, Layout, Color, Brand Consistency, Strategic Thinking, Performance Design, Collaboration, Motion Design, 3D, CSS

ASSUMPTION: The interview process at Assured is designed to assess the candidate's design skills, cultural fit, and strategic thinking, with a focus on their ability to translate brand strategy into compelling visual identities.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Motion design tools (optional)
• 3D design tools (optional)

ASSUMPTION: Proficiency in Figma and Adobe Creative Suite is essential for this role, while experience with motion design or 3D tools is a bonus.

👔 Cultural Fit Considerations

Company Values:

• Design-first culture
• Appreciation for great branding
• Remote-friendly and flexible work environment
• Creative ownership and a voice at the table

Work Style:

• Collaborative and team-oriented
• Strategic and forward-thinking
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, design-first environment?
• Are you comfortable working remotely and independently?
• Can you translate business needs into smart, brand-forward design?

ASSUMPTION: Assured values designers who are strategic thinkers, collaborative, and comfortable working in a remote-friendly environment.

⚠️ Potential Challenges

• The insurance industry may have unique branding challenges that require a deep understanding of its nuances.
• The role may require working with tight deadlines and managing multiple projects simultaneously.
• As a remote-friendly company, communication and self-motivation are essential for success in this role.
• The cost of living in the San Francisco Bay Area may be higher than in other regions.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a deep understanding of the insurance industry and its unique branding requirements.

📈 Similar Roles Comparison

• This role is similar to a Brand Designer or Digital Designer position in other companies, but with a focus on the insurance industry and its unique challenges.
• Compared to other insurtech companies, Assured offers a design-first culture and a strong focus on branding.
• Career paths for this role may include advancement to Senior Brand Designer, Design Manager, or similar leadership positions.

ASSUMPTION: This role offers a unique opportunity to work in the insurtech industry and shape a brand from the ground up or take it to the next level.

📝 Sample Projects

• Redesigning the Assured website to better reflect the company's brand and values
• Creating a comprehensive brand style guide to ensure consistency across all touchpoints
• Designing and implementing a marketing campaign to promote a new product or feature

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact the Brand Designer can have on the company's brand and marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the company's brand strategy and how this role fits into its execution?
• How does the design team collaborate with other departments, such as marketing and product?
• What are the biggest branding challenges facing the insurance industry, and how does this role address them?
• What opportunities are there for professional growth and development within this role?
• How does the company support work-life balance for remote employees?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant design experience and projects.
• Prepare a strong design challenge or case study that demonstrates your ability to translate brand strategy into compelling visual identities.
• Research the company and its mission to show your enthusiasm and understanding of the role.
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.