📌 Core Information
🔹 Job Title: Brand Development Manager - Beam (Richmond, VA)
🔹 Company: Southern Glazer’s Wine and Spirits, LLC
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Sales & Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Achieving customer objectives and KPIs through strategic planning and execution
- Managing customer relationships to drive brand success
- Leading the sales process and monitoring program implementation
- Collaborating with cross-functional teams to deliver results
- Working in the beverage alcohol distribution industry
ASSUMPTION: This role requires a balance of strategic thinking, relationship management, and tactical execution to achieve sales targets and grow brands within the assigned customer base.
📋 Key Responsibilities
✅ Sell to accounts in assigned trade channel(s)
✅ Drive brand success via leadership selling and supporting sales efforts of field management
✅ Lead all parts of the sales process, including targeting, lead selling, education, and positioning brands
✅ Monitor field implementation and execution of programs within assigned accounts
✅ Regularly interact with field management to update programming and brand priorities
✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
✅ Develop key account relationships that deliver measurable results
✅ Work with key assigned teams to deliver monthly goals
✅ Create, coordinate, and attend on-site promotional functions at established customer accounts
✅ Perform other job-related duties as assigned
ASSUMPTION: This role requires a strong understanding of the beverage alcohol industry, sales strategies, and customer relationship management to excel in achieving brand objectives.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent combination of education and experience
Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community
Required Skills:
- Proven sales experience in the beverage alcohol industry
- Strong customer relationship management skills
- Excellent communication and presentation skills
- Ability to analyze and interpret data to drive strategic decisions
- Proficient in Microsoft Office Suite
- Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, SAP CRM)
- Fluency in Spanish
ASSUMPTION: Candidates with a strong sales background, experience in the beverage alcohol industry, and a proven track record of achieving sales targets are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a mid-level sales role in the beverage alcohol distribution industry in Richmond, VA)
Benefits:
- Comprehensive medical coverage
- Prescription drug coverage
- Dental plans
- Vision plans
- Tax-saving flexible spending accounts
- Disability coverage
- Life insurance plans
- 401(k) plan
- Tuition reimbursement
- Wellness program
- Parental leave
- Vacation accrual
- Paid sick leave
Working Hours: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level sales role in the beverage alcohol distribution industry in Richmond, VA. Actual compensation may vary based on the candidate's experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Southern Glazer’s Wine and Spirits is the world’s pre-eminent distributor of beverage alcohol, with operations in 47 states and Canada.
Company Size: 10,001+ employees. As a large company, Southern Glazer’s offers extensive resources and opportunities for career growth.
Founded: 1968. Southern Glazer’s is a multi-generational, family-owned company with a rich history in the beverage alcohol industry.
Company Description:
- Southern Glazer’s is committed to delivering a captivating and rewarding experience to its customers and employees.
- The company challenges its colleagues and provides them with tools to grow, succeed, and accomplish their personal and professional goals.
- Southern Glazer’s offers an array of careers focused on delivering the highest quality service to each of its customers.
Company Specialties:
- Transportation
- Distribution
- Beverage and Wine & Spirits
Company Website: www.southernglazers.com
ASSUMPTION: Working for a large, family-owned company like Southern Glazer’s offers applicants the opportunity to grow within a well-established organization with a strong commitment to its employees and customers.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for experienced sales professionals looking to advance their careers in the beverage alcohol industry.
Reporting Structure: The Brand Development Manager reports directly to the District Manager or Regional Manager, depending on the company's organizational structure.
Work Arrangement: On-site, with occasional travel to customer locations and company offices.
Growth Opportunities:
- Advancement to Senior Brand Development Manager or other leadership roles within the company
- Expansion into different product categories or markets
- Cross-functional moves into marketing, operations, or other departments
ASSUMPTION: This role offers opportunities for career growth and development within the beverage alcohol distribution industry, as well as the chance to work for a well-established, family-owned company.
🌍 Location & Work Environment
Office Type: Corporate office environment with a sales focus
Office Location(s): Richmond, Virginia
Geographic Context:
- Richmond, Virginia, is the capital of the Commonwealth of Virginia and is located on the fall line of the James River, approximately halfway between the Atlantic Ocean and the Appalachian Mountains.
- The city offers a mix of urban and suburban living, with a cost of living that is generally lower than other major East Coast cities.
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, Monday - Friday, with occasional evenings and weekends as needed
ASSUMPTION: Working in Richmond, Virginia, offers applicants a diverse and vibrant city with a rich history, a strong job market, and a lower cost of living compared to other major East Coast cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales skills and experience
- Industry knowledge and understanding of the beverage alcohol distribution industry
- Customer relationship management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills for this role.
- Be prepared to discuss your sales strategies, customer management approach, and how you have achieved sales targets in previous roles.
- Research the beverage alcohol industry and Southern Glazer’s Wine and Spirits to demonstrate your interest and understanding of the company.
ATS Keywords: Brand Development, Sales, Customer Relationship Management, Beverage Alcohol, Distribution, Trade Channels, Key Performance Indicators, Strategic Planning, Tactical Execution, Relationship Management, Promotional Functions, Account Management, Team Collaboration
ASSUMPTION: Applicants should focus on demonstrating their sales experience, industry knowledge, and relevant skills throughout the application and interview process to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
- Presentation software (e.g., Prezi, Google Slides)
ASSUMPTION: Familiarity with Microsoft Office Suite and CRM software is essential for this role, as they are used daily for sales management, customer relationship management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated
- Customer-focused
- Integrity and respect
- Innovation and continuous improvement
- Diversity, equity, and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and responsive to change
- Strong work ethic and commitment to excellence
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic sales environment?
- Are you comfortable working independently and managing your own time?
- Do you have strong communication and presentation skills?
- Are you passionate about the beverage alcohol industry and committed to driving brand success?
ASSUMPTION: Applicants should assess their fit with Southern Glazer’s company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing a large portfolio of customers and brands
- Balancing strategic planning and tactical execution
- Working in a competitive and fast-paced industry
- Adapting to changes in the market and customer needs
ASSUMPTION: Applicants should be prepared to face the challenges of managing a large portfolio of customers and brands, balancing strategic planning and tactical execution, and working in a competitive and fast-paced industry.
📈 Similar Roles Comparison
- Brand Manager vs. Brand Development Manager: Brand Managers typically focus more on product development and marketing strategies, while Brand Development Managers focus on sales strategies and customer relationships.
- Sales Manager vs. Brand Development Manager: Sales Managers oversee a team of sales representatives and are responsible for achieving overall sales targets, while Brand Development Managers focus on driving brand success within assigned customer accounts.
- Career Path: Brand Development Manager roles can lead to senior-level positions within sales, marketing, or other departments, depending on the candidate's skills, experience, and career goals.
ASSUMPTION: Applicants should understand the differences between similar roles and how they align with their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a strategic sales plan for a new product launch
- Conducting customer segmentation and targeting analysis to optimize sales efforts
- Creating and executing promotional events and tastings to drive brand awareness and sales
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have achieved successful outcomes in previous roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall sales strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Southern Glazer’s careers website
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills for this role.
- Prepare for your interview by researching the beverage alcohol industry, Southern Glazer’s Wine and Spirits, and the specific requirements of the Brand Development Manager role.
- If selected for an in-person or virtual interview, dress professionally and arrive (or log in) on time.
- After the interview, send a thank-you note to express your appreciation for the opportunity to interview for the position.
- Follow up with the hiring manager or HR representative within a week if you have not heard back about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
