📌 Core Information
🔹 Job Title: Brand, Digital, and Content Specialist III
🔹 Company: Daimler Truck AG
🔹 Location: Portland, OR, USA
🔹 Job Type: Hybrid (4 days per week in-office / 1 day remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies for DTNA's communications and experiences across various channels
- Collaborating with internal teams and external partners to ensure consistent and impactful messaging
- Managing integrated editorial calendars and publishing content across multiple platforms
- Analyzing performance metrics and optimizing content strategies based on insights
- Contributing to a supportive team environment that values collaboration and creativity
ASSUMPTION: This role requires a high level of autonomy and proactivity, as well as strong project management skills to juggle multiple projects and deadlines.
📋 Key Responsibilities
✅ Develop and implement content strategy based on objectives, current content trends, Daimler Truck brand, target audiences, and relevant channels
✅ Create and publish inspiring, informative, and interactive content and stories for internal and external channels, including short and long-form videos, imagery, and copy for social media posts and website content
✅ Assist with the brand management of Daimler Truck/Daimler Truck North America to drive consistency globally and in North America across all aspects of the company
✅ Engage with audiences across social media platforms to build strong online communities, interact with key stakeholders, and respond to comments, messages, and inquiries promptly and effectively
✅ Proactively deliver content audits across social and digital platforms to ensure brand positioning, consistency, and engaging and relevant content for audiences and channels is aligned with internal and external objectives
✅ Collaborate with colleagues within Daimler Truck North America and across the globe to ensure consistent and impactful messaging
✅ Coordinate social media across corporate, brands, functions, and partners with a focus on governance, compliance, and policies
✅ Work with partners for announcements and collaborations, and lead efforts to ensure alignment with company goals and strategies
✅ Drive integrated communications by thinking outside the box with regards to external communications, social media, and digital platforms
✅ Assist with administration, optimization, and development of internal and external communication platforms, including corporate website, social media platforms, social intranet, digital asset management, applications, and new platforms
✅ Measure key performance indicators (KPIs) such as social media engagement rates, reach, impressions, website traffic, bounce rates, and conversion to evaluate the success of content strategies and channel/platform performance
✅ Provide on-going reporting and insights with KPI’s to optimize inform future strategies and content strategy and development
✅ Some travel is required
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Communications, Marketing, or a related field
Experience: At least 5 years of relevant experience or 8 years of experience in lieu of a degree
Required Skills:
- Familiar working with social media platforms including Facebook, Instagram, LinkedIn, X, and YouTube
- Experience with social media management platforms such as Hootsuite, Sprout, Sprinklr, or Emplifi
- Experience with website content management systems and reporting tools
- Strategic planning and developing and implementing effective and integrated content, social, and digital marketing strategies
- Creativity and innovative approaches to content and digital strategies
- Strong project management skills and developing editorial calendars and digital platform administration
- Understanding of social media and website performance metrics and insights
Preferred Skills:
- Graphic design experience with Adobe Illustrator/Photoshop
- Industry knowledge in the automotive and/or trucking sectors
ASSUMPTION: Candidates with experience in the automotive or trucking industry may have an advantage in understanding the specific nuances of the industry and its target audiences.
💰 Compensation & Benefits
Salary Range: $86,000 - $110,000 USD per year
Benefits:
- Annual bonus program
- 401k with up to 8% match and nonelective contribution
- Full coverage benefit plan options
- Starting at 4 weeks paid vacation
- 13+ calendar holidays
- 8 weeks paid parental leave
- Employee assistance program
- Comprehensive health and wellness programs
- Onsite fitness
- Tuition assistance
- Volunteer paid time off
Working Hours: Full-time, with a hybrid work arrangement (4 days per week in-office / 1 day remote)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Portland, OR area.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees
Founded: 1886 (as Daimler AG, predecessor of Daimler Truck AG)
Company Description:
- Daimler Truck AG is a global automotive company that produces commercial vehicles, including trucks and buses
- The company offers a wide range of products under various brands, such as Mercedes-Benz, Freightliner, and Western Star
- Daimler Truck AG is committed to providing innovative solutions in sustainability and future driving technology, focusing on electric, hydrogen, and autonomous vehicles
Company Specialties:
- Trucks
- Buses
- Transportation and Logistics
Company Website: Daimler Truck AG
ASSUMPTION: Daimler Truck AG is a large, multinational corporation with a strong global presence and a well-established brand in the automotive industry.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth and advancement within the communications department and the broader organization
Reporting Structure: This role reports directly to the Manager, Corporate Communications, and works closely with various internal teams and external partners
Work Arrangement: Hybrid work arrangement, with 4 days per week in the office and 1 day remote
Growth Opportunities:
- Potential to take on more responsibilities and advance within the communications department
- Opportunities to work on high-profile projects and collaborate with various internal teams and external partners
- possibility to transition into a full-time remote role or move to another location within the company
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Portland, OR, USA
Geographic Context:
- Portland, OR, is a mid-sized city with a population of approximately 650,000 people
- The city is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities
- Portland has a mild, oceanic climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time, with a hybrid work arrangement (4 days per week in-office / 1 day remote)
ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Content creation and strategy development
- Social media management and analytics
- Project management and organizational skills
- Collaboration and communication skills
- Industry knowledge and understanding of Daimler Truck AG's brand and products
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Daimler Truck AG's brand and products in your application materials
- Prepare examples of your content creation and social media management work to discuss during the interview
- Research the company and its competitors to show your industry knowledge and understanding of the role's context
ATS Keywords: Content strategy, digital marketing, social media management, project management, analytics, brand management, community engagement, content creation, collaboration, strategic planning, graphic design, proactivity, agility
ASSUMPTION: The interview process for this role is likely to be competitive, as Daimler Truck AG is a large, well-established company with a strong global presence.
🛠️ Tools & Technologies
- Social media management platforms (Hootsuite, Sprout, Sprinklr, Emplifi)
- Website content management systems (CMS)
- Graphic design software (Adobe Illustrator/Photoshop)
- Analytics and reporting tools
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the internal systems and platforms used by Daimler Truck AG.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Determination
- Integrity
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or work environment?
- How do you approach collaboration and communication with internal teams and external partners to ensure consistent and impactful messaging?
ASSUMPTION: Daimler Truck AG values employees who are adaptable, collaborative, and results-driven, with a strong focus on customer satisfaction and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in project scope, priorities, or timelines
- Balancing the needs and expectations of internal stakeholders and external partners
- Keeping up with industry trends and best practices in content creation, social media management, and digital marketing
ASSUMPTION: The fast-paced nature of this role and the need to manage multiple projects and deadlines may present challenges for some candidates.
📈 Similar Roles Comparison
- This role is similar to other content specialist or digital marketing roles within the communications department of a large corporation
- However, this role is unique in its focus on the trucking and automotive industries and the specific brand and products of Daimler Truck AG
- Career progression in this role may lead to opportunities in other communications or marketing roles within the company or the broader automotive industry
ASSUMPTION: While this role shares similarities with other content specialist or digital marketing roles, its unique focus on the trucking and automotive industries and the specific brand and products of Daimler Truck AG sets it apart.
📝 Sample Projects
- Developing and implementing a content strategy for a new product launch, including social media campaigns, press releases, and website updates
- Managing a crisis communication situation, including monitoring social media channels, drafting talking points, and coordinating with internal teams and external partners
- Creating and executing a brand awareness campaign, including developing creative content, managing social media advertising, and tracking performance metrics
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking and execution required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the communications department, and how this role fits into the overall organization?
- How does the company support the professional development and growth of employees in this role?
- What are the most significant challenges facing the company in the next 1-3 years, and how does this role contribute to addressing them?
- How does the company measure the success of content strategies and digital marketing campaigns, and how does this role contribute to that process?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your content creation and social media management work to discuss during the interview
- Research the company and its competitors to show your industry knowledge and understanding of the role's context
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
