P

Brand Education Specialist

Pernod Ricard
Full-time
On-site
Istanbul, Δ°stanbul, Turkey
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Education Specialist

πŸ”Ή Company: Pernod Ricard

πŸ”Ή Location: Istanbul, Turkey

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Beverage Manufacturing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Representing Pernod Ricard brands through engaging product trainings
  • Delivering structured visit plans and tracking performance
  • Storytelling and compelling narratives to communicate brand messaging
  • Collaborating with customers to build strong partnerships
  • Extensive travel across TΓΌrkiye

ASSUMPTION: This role requires a high level of communication and presentation skills, as well as the ability to manage time, budgets, and multiple stakeholders effectively. A passion for training, fieldwork, and brand representation is essential.

πŸ“‹ Key Responsibilities

βœ… Develop and execute structured visit plans on a daily, weekly, monthly, and annual basis

βœ… Track and report on visit plans vs. actual performance monthly, providing clear insights and recommendations to management

βœ… Utilize storytelling and compelling narratives to communicate brand messaging effectively, ensuring alignment with Pernod Ricard’s values and mission

βœ… Deliver training programs designed to help customers build strong partnerships and foster collaboration

βœ… Ensure all training content reflects consistency in brand messaging and adheres to Pernod Ricard’s core values

βœ… Develop training materials that emphasize the importance of customer centricity in brand communication and relationship management

βœ… Conduct over 800+ customer visits and training sessions annually to enhance product knowledge and brand engagement

βœ… Deliver effective trainings to distributor sales teams to support field execution and sales performance

ASSUMPTION: The role involves extensive travel, with a target of conducting over 800 customer visits and training sessions annually. This requires a willingness and ability to travel extensively across TΓΌrkiye.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field is required.

Experience: A minimum of 3 years of experience in brand training, marketing, or communications is necessary.

Required Skills:

  • Advanced proficiency in English (both written and spoken)
  • Strong communication and presentation skills
  • Ability to manage time, budgets, and multiple stakeholders effectively
  • Passion for training, fieldwork, and brand representation
  • Creative thinker with a passion for storytelling

Preferred Skills:

  • Experience in the beverage industry
  • Familiarity with the Turkish market

ASSUMPTION: While experience in the beverage industry is not required, it may be beneficial for understanding the specific nuances of the industry and its products.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Brand Education Specialist role in Istanbul, the estimated salary range is β‚Ί35,000 - β‚Ί50,000 per month (gross).

Benefits:

  • A dynamic and inclusive workplace culture that values development and collaboration
  • Opportunities to work with leading global brands and build a solid career in FMCG
  • A supportive team structure that encourages ownership and innovation

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required due to extensive travel.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The actual salary will be determined during the interview process.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pernod Ricard operates in the beverage manufacturing industry, producing and distributing a wide range of wine and spirits brands globally.

Company Size: Pernod Ricard is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse brands and markets.

Founded: Pernod Ricard was founded in 1975 through the merger of Pernod and Ricard, two French companies with a long history in the spirits industry.

Company Description:

  • Pernod Ricard is a convivial, responsible, and successful global wine and spirits group
  • The company represents over 240 premium brands available in more than 160 countries
  • Pernod Ricard is committed to sustainable and responsible business practices

Company Specialties:

  • Absolut
  • Chivas
  • Brancott Estate
  • Campo Viejo
  • Graffigna
  • Jacob's Creek
  • Martell
  • Mumm
  • Perrier-JouΓ«t
  • Royal Salute
  • The Glenlivet
  • Ballantine's
  • Beefeater
  • Havana Club
  • Jameson
  • KahlΓΊa
  • Malibu
  • and Ricard

Company Website: http://www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's extensive portfolio and global presence provide opportunities for career growth and exposure to diverse brands and markets.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in brand training, marketing, or communications.

Reporting Structure: The Brand Education Specialist reports to the Customer Experience Manager.

Work Arrangement: This is an on-site position with extensive travel required across TΓΌrkiye.

Growth Opportunities:

  • Exposure to diverse brands and markets within the Pernod Ricard portfolio
  • Potential to progress to senior roles within the brand education or marketing functions
  • Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: The extensive travel required for this role may present challenges in work-life balance. However, it also offers opportunities for professional growth and exposure to diverse markets and customers.

🌍 Location & Work Environment

Office Type: Pernod Ricard's Istanbul office is a modern, professional workspace that fosters collaboration and innovation.

Office Location(s): Istanbul, Turkey

Geographic Context:

  • Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub
  • The city offers a mix of modern and traditional experiences, with a vibrant nightlife and numerous historical sites
  • Istanbul has a Mediterranean climate, with mild winters and hot, humid summers

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:00 PM. Occasional overtime may be required due to extensive travel.

ASSUMPTION: While Istanbul offers a dynamic and multicultural environment, the extensive travel required for this role may impact work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with the team or other stakeholders
  • Background check and offer

Key Assessment Areas:

  • Communication and presentation skills
  • Storytelling and narrative abilities
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Pernod Ricard's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of successful training programs or presentations you've delivered
  • Research Pernod Ricard's brands and values to demonstrate your understanding of the company

ATS Keywords: Brand Education, Brand Training, Customer Education, Customer Training, Product Training, Sales Training, Storytelling, Communication, Presentation, Marketing, Brand Representation, Fieldwork, Travel, Customer Centricity, Customer Engagement, Customer Partnerships

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Presentation software (e.g., Prezi, Keynote)
  • Training management software (e.g., Adobe Captivate, Articulate)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's standard software suite.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Conviviality: Creating genuine, friendly, and responsible experiences of sharing
  • Responsibility: Acting responsibly in all aspects of the business, from grain to glass
  • Performance: Delivering high-quality products and services that exceed customer expectations

Work Style:

  • Collaborative: Working closely with customers, distributors, and internal teams to achieve common goals
  • Innovative: Continuously seeking new ways to improve products, processes, and customer experiences
  • Adaptable: Embracing change and responding quickly to new opportunities and challenges

Self-Assessment Questions:

  • How do you embody the value of conviviality in your daily work?
  • Can you provide an example of a time when you acted responsibly to mitigate a potential risk or issue?
  • Describe a situation where you had to adapt quickly to a new challenge or opportunity

ASSUMPTION: Pernod Ricard values a diverse and inclusive workplace culture that fosters collaboration, innovation, and performance.

⚠️ Potential Challenges

  • Extensive travel across TΓΌrkiye, which may impact work-life balance
  • Managing multiple stakeholders and balancing their expectations and needs
  • Keeping up with the dynamic nature of the beverage industry and consumer trends
  • Adapting to a fast-paced and ever-changing work environment

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • Brand Education Specialist vs. Brand Manager: The former focuses more on customer education and training, while the latter is responsible for brand strategy and marketing
  • Industry-specific context: The beverage industry is highly competitive and dynamic, with a strong focus on consumer trends and market insights
  • Career path comparison: This role can serve as a stepping stone to senior roles within the brand education or marketing functions, or as a pathway to other areas of the business, such as sales or customer experience

ASSUMPTION: The specific responsibilities and career paths for similar roles may vary depending on the company's size, structure, and industry.

πŸ“ Sample Projects

  • Developing and delivering a training program on a new product launch for retail partners
  • Creating engaging and informative training materials on brand history, values, and product portfolio
  • Conducting customer surveys and focus groups to gather insights on brand perception and customer needs

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects assigned may vary depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for this role?
  • How does this role contribute to the overall success of the brand and the company?
  • What opportunities are there for professional growth and development within this role?
  • How does the company support work-life balance for employees with extensive travel requirements?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions are intended to help you better understand the role, the team, and the company culture. The specific questions you ask may vary depending on your personal interests and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of successful training programs or presentations you've delivered
  • Research Pernod Ricard's brands and values to demonstrate your understanding of the company
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.